Attributer is the easiest way to get marketing attribution data into your CRM so you can see where your leads & customers are coming from. In just over two years, Attributer has grown to 7 figures in ARR, is used on thousands of websites worldwide, and tracks over 8 million visitors to those sites every month. The company is completely bootstrapped.As the founder, I am responsible for pretty much everything, including all product management, support, sales & marketing.

Simul Documents is a Version Control and Collaboration tool for Microsoft Word documents. It's used by over 10,000 people in 65 countries, including teams at TikTok, Microsoft, Harvard, Stanford, FedEx, Samsung and more.I look after the Go To Market side of the business, including Marketing, Sales & Customer Success.

I help B2B SaaS companies accelerate their growth by:- Gaining a deep understanding of the target market throughout quantitative analysis, interviews and market research.- Developing a marketing strategy based on current acquisition and retention data and the insights gained from customer research.- Executing that strategy (either myself and/or by bringing in trusted contractors). Depending on where the biggest opportunities lie, this could include SEO, SEM, Email, Virality, Conversion Rate Optimisation, Lead Nurturing, Lead Scoring, ABM, and more.- Developing the infrastructure to ensure marketing efforts are effective and measurable, including building out the marketing tech stack (CRM, marketing automation, etc), devising marketing and sales processes, implementing analytics systems, and more.

SafetyCulture is the world’s leading inspection app used to conduct audits, generate reports and give you insights into your operations in real-time. Over 1 million inspections are conducted each month using the app, by companies like Tesla, Rolls Royce, Emirates, Coca Cola & more.As Head of Demand Generation, I was responsible for:- Conducting in-depth analysis of our customer base, defining our ideal customer segments and personas and driving customer insights back across the business.- Using insights gained from customer research as well as data on current acquisition and retention trends to define the marketing strategy.- Devising the marketing team structure and hiring an amazing team of marketers in one of the most competitive hiring environments in the world.- Setting KPI’s for the marketing team and ensuring each team member has clear goals & objectives that map to meeting those KPI’s. - Supporting each team member and helping them achieve their goals.During my time at SafetyCulture, the team were able to increase web signups by 3x and add millions in revenue. Through a focus on aligning the team around KPI’s, setting clear objectives and supporting them to succeed, we were also able to increase team NPS from 6 to 42.

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses.More than 2 million people at 150,000 companies worldwide, including BuzzFeed, Coca-Cola, Disney, Rip Curl and the San Diego Chargers, use Campaign Monitor to run email marketing campaigns that deliver results for their business. As Director of Demand Generation, I have been heavily involved in a wide range of initiatives to increase customer acquisition, including:- Conducting in-depth customer interviews to deepen our understanding of customer segments and define our buyer personas. Driving that knowledge back across the business to focus efforts across sales, marketing, product, support & customer success.- Implementing initiatives to increase lead generation, including gating content, running webinars, offering free tools, etc.- Designing and implementing lead nurturing systems to segment inbound leads and automatically send them targeted, relevant content to drive them down the buying process.- Implementing sophisticated lead scoring systems that use machine-learning techniques to identify the best leads and pass them over to sales.- Working with the sales team to design and implement systems and processes to convert these leads into customers.- Monitoring analytics to track progress, identify opportunities for growth, and report on key metrics to management team.As a result of these initiatives, we’ve been able to massively scale customer acquisition and revenue. We’ve increase lead generation 30x, generated 10's of millions in pipeline, and added millions in recurring revenue.

Campaign Monitor makes it easy to attract new subscribers, send them beautiful email campaigns and see stunning reports on the results. As Head of Content Marketing at Campaign Monitor, I was responsible for the following:- Defining and continuously optimising the content strategy to ensure alignment with reader’s information needs and our wider marketing objectives.- Managing the editorial calendar and overseeing the content production process to ensure all content is of the highest quality and is aligned with the defined content strategy. - Designing and developing lead magnets to convert visitors into leads and then implementing lead nurturing workflows to nurture leads through to signup.- Managing the ongoing optimisation of our on-site SEO and link building activities.- Monitoring analytics to track progress, identify opportunities for growth and report on key metrics to management team.- Designing and implementing technology systems that allow us to scale content marketing's contribution to customer acquisition without driving up costs.- Prioritising initiatives and managing a Content Marketing team to meet established KPI’s and help grow the business.

InVision is the world’s leading design collaboration platform.Built to foster collaboration and iteration, InVision helps customers design, review and user-test a product before writing a single line of code, with tools for design prototyping, feedback, task management and version control.As Marketing Director at Invision, I was responsible for the following: - Deepening our understanding of our customer segments and buyer personas through in-depth customer interviews and monitoring feedback loops. - Aiding in the design, development and management of an in-depth analytics platform that gives us deep insights into how our customers find, use and engage with InVision. - Combining insights from customer interviews with data from analytics tools to identify and execute marketing initiatives that move the needle on key SaaS metrics such as CAC, LTV, ARPU, Churn & Funnel Metrics. - Devising and overseeing our content strategy, ensuring we are telling a cohesive story across our content that aligns with our personas identified pain points & worldview. - Co-ordinating and managing the marketing team to ensure we are aligned in understanding and achieving the organisations growth targets. - Co-ordinating and managing various agencies (including PR, SEO/SEM, & paid acquisition) to add congruency to our marketing efforts and meet the organisation’s growth goals.

Dubsat provides an integrated suite of tools to Marketers and Agencies that simplify the process of creating, distributing and publishing advertisements.Having recently adopted SaaS as their product delivery model, I successfully transitioned their sales & marketing approach from traditional tactics to one focused on inbound marketing, lead generation & funnel optimisation.In the role, I successfully:- Conducted in-depth customer interviews, built detailed buyer personas and drove deep customer knowledge and understanding back through the entire organisation.- Rebranded and repositioned certain products to simplify the brand architecture and address long-standing issues brought on by several acquisitions and the adoption of a number of feature brands.- Dramatically simplified product messaging based on extensive customer interviews that revealed key customer pain points and desired benefits.- Drove a 1300% increase in leads by transitioning the business to an inbound marketing approach. Strategised, designed and launched the Dubsat blog as well as a series of lead-generation eBooks aligned to the identified buying cycle of our target markets. - Designed, built & launched a new website that put the customer at the centre again. Produced dozens of case studies with leading brands and put conversion-centered design back in the mix. Increased Visitor to Signup conversion rate by 300%.- Designed a comprehensive marketing technology stack using tools like KISSmetrics & HubSpot that enabled the team to move fast and have deep insight into what's working and what isn't.- Built and lead a team of 3 to execute initiatives and drive results.

Widely regarded as one of Australia’s hottest startups, OneSaaS provides an easy to use integration platform that allows small business owners to connect the applications they use to run their business. Common use cases included integrating eCommerce stores like Shopify and Volusion with accounting packages like Xero and Quickbooks.As Marketing Director, I was responsible for the creation and execution of their customer acquisition and retention strategy. Having formerly hired an ex-bank marketer for the role, I was instrumental in shifting their approach from traditional marketing tactics to one that centred around inbound marketing, funnel optimisation & growth hacking. I personally designed the analytics & business intelligence system they use to run the business and set them on a path to realise the true growth potential of the business.

Launchpad6 provides a Video CMS that allows organisations to rapidly launch video sites across multiple devices. A founding member of the Launchpad6 team, I worked across several areas of the business ensuring to ensure we moved forward in a planned and concise manner.Some of my achievements in the role included:- Designing and developing all sales & marketing material, including websites, videos, blogs, sales collateral and more. Matching key messages to customer pain points and creating a consistent message and brand across all touchpoints.- Designing and executing a marketing strategy that utilised SEO, SEM, Content, Social, Video, Email & other tactics to attract and convert blue-chip brands such as Red Bull, Ford and Unilever.- Leading the rollout of large-scale customer deployments including an integrated campaign for Unilever that included an iOS app, Android app, desktop site & mobile site all running off the same backend system. Managing a team of developers to meet the launch deadline despite several missed due dates from the client.- Leading the initial development and launch of the product, including all UX design, product management and development team management.

Realise Media is a digital agency I started during my university years to help fund my education. I took it from a sole-trader entity to an organisation with some multi-million dollar clients and up to 7 people (mainly freelancers) working for the brand. Throughout this time, my role at Realise Media primarily involved:- Driving new business, primarily through Telesales, Networking, SEM & SEO.- Co-ordinating team members and 3rd parties to produce web applications, marketing videos, websites & marketing material. - Design & build of client websites, marketing collateral & more.