Commercial And Marketing Director
Antigua Guatemala
I started by creating a new Sales structure in the CRM, to create a real sales funnel and to be able to size the company's negotiations.Generated training for the commercial team in negotiation and closing toolsAnalyze profit margins by service, product category, and by customerProjects developed:+ Implementation, monitoring and evaluation of sales goals+ Implementation of monitoring and evaluation of high-level business reporting.+ Implementation, monitoring and evaluation of the process of customer satisfaction surveys and NPS+ Creation of commercial accountability systems in the area+ Support in determining real gross profit of the company+ Administration of the authorized budget, and support in drawing up a new commercial budget for the next year.+ Creation of new services to obtain increases in income and utility.+ Support in the implementation of Profit analysis Dashboards by region, client, service, product category and segment.+ Improved portfolio profitability by 10%