Passionate about fostering cultural and economic ties, I am Aaron Bernal Lee, an entrepreneur and international business strategist based in Saltillo, Coahuila, Mexico. As the Founder and Owner of the Mexico Wine Academy, I've spearheaded initiatives to cultivate a vibrant wine culture in Mexico, overseeing diverse business units encompassing courses, enotourism, wine tastings, and tasting kits. With Vinedos Don Juan Bernal Imperial, a project close to my heart, I am not just advancing Mexico's wine culture but laying a foundation that transcends my own life, aiming to echo through the generations to come. The vineyard is a legacy, a story in each bottle intended to be shared with my son's sons.My journey in international business also includes strategic partner of VYMSA Labs, contributing to Mexico's response to the COVID-19 pandemic, and serving as the Vice-President of the China Chamber of Commerce and Technology (CCTMC). In this role, I played a pivotal role in fostering economic cooperation between Mexico and China, organizing trade missions, and developing import-export plans. Drawing from my background in Economics and Mathematics from the University of Texas, I've engaged in impactful projects that range from founding businesses to facilitating international trade missions.Igniter, another venture close to my heart, is a testament to my commitment to fostering the entrepreneurial spirit in Mexico. As a co-founder, I've secured investor confidence and developed strategies for sustainable business growth. Through this, I aspire to contribute to the dynamic entrepreneurial landscape of Mexico, encouraging innovation and empowering future business leaders. Let's connect to explore opportunities for collaboration and shared success.
Mexico Wine Academy
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Chief SommelierMexico Wine Academy Mar 2023 - PresentSaltillo, Coahuila, MexicoAs the Founder and Owner of the Mexico Wine Academy, I've spearheaded initiatives to cultivate a vibrant wine culture in Mexico, overseeing diverse business units encompassing wine procurment for HoReCa industry, wine courses, enotourism, wine tastings, and tasting kits.
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OwnerViñedos Don Juan Bernal Imperial Dec 2019 - PresentParras De La Fuente, Coahuila, MexicoWith Vinedos Don Juan Bernal Imperial, a project close to my heart, I am not just advancing Mexico's wine culture but laying a foundation that transcends my own life, aiming to echo through the generations to come. The vineyard is a legacy, a story in each bottle intended to be shared with my son's sons.
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Director EjecutivoIgniter Business Center Feb 2018 - PresentTorreón, Coahuila, MexicoIgniter, another venture close to my heart, is a testament to my commitment to fostering the entrepreneurial spirit in Mexico. As a co-founder, I've secured investor confidence and developed strategies for sustainable business growth. Through this, I aspire to contribute to the dynamic entrepreneurial landscape of Mexico, encouraging innovation and empowering future business leaders.
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Executive DirectorGattic International Group Mar 2017 - PresentMexico
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Vicepresidencia NorteChina Chamber Of Commerce And Technology Mexico Nov 2017 - Jul 2020MexicoAs Vice-President of the China Chamber of Commerce and Technology (CCTMC) – a role that aligns with my passion for fostering international collaboration. In my capacity, I have actively contributed to building bridges between Mexico and China, organizing impactful trade missions, and playing a key role in economic cooperation initiatives. Committed to cultivating strong business ties, I am dedicated to creating opportunities that benefit both nations. -
Summer InternTexas Office Of The Governor Jun 2014 - Sep 2014Economic Development And Tourism Department -- International Division• Assisted in coordinating and planning of international negotiations with foreign companies.• Received foreign delegates and briefed them to the State of Texas.• Developed international trade missions to promote Texas Investment opportunities to Chile and China. • Participant in the Governor’s team for US-Mexico cross-border negotiations in issues of national security and economic cooperation. -
Information System EntrepreneurOficentro S.A. De C.V. Jun 2013 - Aug 2013Torreón Area, Mexico•Supported the company’s new marketing efforts geared towards start-ups by generating and distributing media.•Bolstered marketing effort by speaking with companies and conducting focus groups.•Completed accounting and an in-depth study on the company’s cash flows. •Analysis and forecast completed by employing advanced Excel techniques including VLOOKUP.
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Systems DesignerKb+ Minibodegas Jun 2012 - Aug 2012Torreón Area, Mexico•Engineered and supervised a plan to digitize a lot of the company’s documents, work flows and record keeping.•Observed company’s operations, interviewed employees and subsequently created an in-depth process manual.•Generated recommendations that were presented to management—in both .pdf and .pptx format. •Utilized quantitative knowledge by creating graphs and advanced balance sheets for company use.
Aaron Bernal Lee Skills
Aaron Bernal Lee Education Details
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Mathematics (Actuarial Sciences) And Economics -
首都师范大学Advanced Chinese -
Certificate Of Humanities And Social Sciences
Frequently Asked Questions about Aaron Bernal Lee
What company does Aaron Bernal Lee work for?
Aaron Bernal Lee works for Mexico Wine Academy
What is Aaron Bernal Lee's role at the current company?
Aaron Bernal Lee's current role is Business Owner.
What schools did Aaron Bernal Lee attend?
Aaron Bernal Lee attended The University Of Texas At Austin, 首都师范大学, Sciences Po.
What skills is Aaron Bernal Lee known for?
Aaron Bernal Lee has skills like Entrepreneurship, Leadership, Mandarin, Public Speaking, Strategic Planning, Project Management, Microsoft Excel, Powerpoint, Teaching, International Business, Marketing, Data Analysis.
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