Aaron Bernardo Email & Phone Number

Roswell, Ga

Drive the strategy and implementation of B2B and B2C marketing communications activities designed to generate awareness and preference of Kimberly-Clark Professional brands, products and solutions using a variety of channels and tools, including demand gen campaigns, print and digital assets, promotions, product videos and ongoing support and development of the company’s website. Manage stakeholders and track all projects via the Workfront project management tool to ensure they are produced and… Show more Drive the strategy and implementation of B2B and B2C marketing communications activities designed to generate awareness and preference of Kimberly-Clark Professional brands, products and solutions using a variety of channels and tools, including demand gen campaigns, print and digital assets, promotions, product videos and ongoing support and development of the company’s website. Manage stakeholders and track all projects via the Workfront project management tool to ensure they are produced and executed on time.• Served as executive producer in the creation and production of a new long-form video in 2024 to support the company’s RightCycle recycling program that received high praise from senior leadership. • Member of the team that designed and executed the "Made for the Garage" commercial program for Scott Shop Towels that generated realized revenue of $1.5 million in 2017, which was 125% to goal. • Member of the team that executed the 2017 ARCA Racing Series sponsorship with Menards that delivered growth of 19.6% in sales of K-C products vs. 2016 in the home improvement retailer. • Developed content and digital assets in 2018-2019 for the launch of a demand gen campaign (via Pardot email blasts and LinkedIn banner ads and sponsored updates) designed to drive awareness and generate sales for the company’s WypAll brand products. The $71,000 campaign investment generated over $1.6 million in annualized sales opportunities. • Recipient of the "Be Buster! Award" in June 2016 for management of the very successful Costco Product Showcase Event. The award recognized employees "for stepping up in the spirit of call to action".• Completed the Kimberly-Clark Digital Certification Program via Circus Street in 2020 which is designed to build strong digital capabilities and skills for employees in marketing roles.• Completed and earned certificate for LEAN Blue Belt Training at Kimberly-Clark in October 2019. Show less

Conyers, Ga

Managed the marketing communications for the ROAM, DTL and Pathway Connectivity product families of Acuity Controls, including printed collateral, digital marketing, ads, public relations, trade show support, content development and all related marketing functions. Proactively developed and implemented strategic plans and projects that positively impacted the growth initiatives for these product families. • Standardized branding for all marketing materials for Pathway Connectivity… Show more Managed the marketing communications for the ROAM, DTL and Pathway Connectivity product families of Acuity Controls, including printed collateral, digital marketing, ads, public relations, trade show support, content development and all related marketing functions. Proactively developed and implemented strategic plans and projects that positively impacted the growth initiatives for these product families. • Standardized branding for all marketing materials for Pathway Connectivity, including their printed collateral, trade show exhibit, email communications and print ads. • Compiled and executed a large qualitative survey that was distributed to over 100 investor-owned utilities soliciting voice of the customer feedback. The results were used to develop new products and implement marketing initiatives in order to drive sales of the company’s lighting and controls solutions. Show less

Greater Atlanta Area

•Managed all marketing-related activities, including creative coordination, content development, promotions and strategy, for the following InComm corporate accounts/products: DIY Home Improvement Gift Card, Medagate, B2B and Emerging Technologies (Tolls and Transit). •Assisted in the management of relationships with large partners such Anne Geddes and Impact Mobile.• Worked with team to define strategic business direction for each partner and tactics to achieve quarterly goals.•… Show more •Managed all marketing-related activities, including creative coordination, content development, promotions and strategy, for the following InComm corporate accounts/products: DIY Home Improvement Gift Card, Medagate, B2B and Emerging Technologies (Tolls and Transit). •Assisted in the management of relationships with large partners such Anne Geddes and Impact Mobile.• Worked with team to define strategic business direction for each partner and tactics to achieve quarterly goals.• Responsible for the development, coordination, and monitoring of social and mobile media for these accounts/products.• Developed, managed and maintained promotional opportunities with clients and worked with the retail marketing team and marketing promotions team to leverage opportunities across all retailers.• Monitored key industry information/articles/research relating to partners and prioritized tactics to utilize information to the benefit of partners.• Monitored, managed and presented bi-weekly online analytics reports around partner promotions and specialty web properties.• Created and distributed partner materials/communications (internal and external) including presentations, specialty website content, and promotional fact sheets. • Developed internal communications to keep various teams engaged and informed about working initiatives and opportunities while maintaining and ensuring relationship consistency throughout the organization. • Managed all day-to-day tasks and responsibilities as it relates to the above-mentioned relationships. Show less

Atlanta, Ga

Drove growth in 17 national and regional accounts including Amazon, DSW, GAP, and Subway. Developed co-marketed products with merchants and identified new opportunities with retailers. Analyzed weekly sales and communicated performance to clients. Identifed and developed promotional opportunities and value-add programs to increase sales and card distribution.• Achieved 51% growth of third-party gift card business from 2009 to 2010 as member of team. • Presented successful pitches for… Show more Drove growth in 17 national and regional accounts including Amazon, DSW, GAP, and Subway. Developed co-marketed products with merchants and identified new opportunities with retailers. Analyzed weekly sales and communicated performance to clients. Identifed and developed promotional opportunities and value-add programs to increase sales and card distribution.• Achieved 51% growth of third-party gift card business from 2009 to 2010 as member of team. • Presented successful pitches for Amazon Kindle card launches in Best Buy and Target.• Led all aspects of successful third-party gift card launch for all GAP brands, with GAP cards now ranking #4 in their product category. • Instituted formal processes for rapidly growing company including the creation of a training document with standardized procedures and orchestrated summit meeting on process improvements. Show less

Atlanta, Ga

Relocated from Michigan office to Atlanta office, quickly gaining strong foundation in pet pharmaceutical market. Established productive relationship with client, forging statement of work for program and resolving any program issues. Set strategic direction for all creative and print materials, and collaborated with IT team on IT-heavy projects. • Leveraged knowledge of client’s business to identify new opportunities for filling business needs. • Member of team that developed… Show more Relocated from Michigan office to Atlanta office, quickly gaining strong foundation in pet pharmaceutical market. Established productive relationship with client, forging statement of work for program and resolving any program issues. Set strategic direction for all creative and print materials, and collaborated with IT team on IT-heavy projects. • Leveraged knowledge of client’s business to identify new opportunities for filling business needs. • Member of team that developed successful Merial Rewards Visa® Prepaid Card and loyalty program for 55,000 vet clinic members.• Managed customer acquisition program comprised of direct mail campaign targeting consumers who do not buy Merial products. Show less

Troy, Mi

Enriched client events through meticulous planning, implementation, and team leadership. Led development of print materials, managed multimillion-dollar budgets, and trained staff in program management and event marketing. Developed and presented RFP responses to gain new client business. Directed team of up to 5 program managers as Team Supervisor.• Executed successful 2007 Saturn Business Conference for 700 attendees that included 1-day Habitat for Humanity Build event, resulting in kudos… Show more Enriched client events through meticulous planning, implementation, and team leadership. Led development of print materials, managed multimillion-dollar budgets, and trained staff in program management and event marketing. Developed and presented RFP responses to gain new client business. Directed team of up to 5 program managers as Team Supervisor.• Executed successful 2007 Saturn Business Conference for 700 attendees that included 1-day Habitat for Humanity Build event, resulting in kudos from client. Managed print and direct mail collateral, financials, and $1.1M budget.• Guided development of memorable print materials for events including GMAC Reach for Rewards program and managed GMAC college football sponsorship program and GM Youth Marketing Initiative (Axis).• Received Carlson Process Improvement Award in 2006 and Carlson Applause Award in 2005 for GMAC Bowl Campus Tour.• Selected for Habitat for Humanity Steering Committee at Carlson Marketing Detroit Office and provided program guidance for 3 years, resulting in Carlson Detroit staff receiving an Outstanding Partnership Award.• Planned and executed 2004 GM Global Leadership Conference as member of team working with top GM executives to bring 3,000 high-ranking executives from around the world to attend. Managed all financial aspects of $18.3M program. Show less

Troy, Mi

Received several rapid promotions for positions focused on program management and promotional activities for Saturn account. As Team Leader, steered development of Saturn Cycling website and led 3-member team to deliver successful promotions. Managed Saturn Cycling Program for 3 years, working with agency to drive awareness and produce collateral and merchandise materials.• Played key role in 10 Saturn promotions including X Games IX, Target Red Room, Mervyn’s La Plaza, QVC, and MTV… Show more Received several rapid promotions for positions focused on program management and promotional activities for Saturn account. As Team Leader, steered development of Saturn Cycling website and led 3-member team to deliver successful promotions. Managed Saturn Cycling Program for 3 years, working with agency to drive awareness and produce collateral and merchandise materials.• Played key role in 10 Saturn promotions including X Games IX, Target Red Room, Mervyn’s La Plaza, QVC, and MTV, tracking budgets for each event.• Hired and guided PR agency to secure $7M+ in unpaid media exposure for Saturn Cycling Program, including spot on NBC’s Today Show.• Delivered Saturn-sponsored events for cycling team including annual training camp in California. Orchestrated 2 team photo shoots including hiring photographers and stylists.• Steered development of Saturn Cycling Magazine and managed $1.5M Saturn Test-Drive Program. Show less

Southfield, Mi

Collaborated with cross-functional teams to produce deliverables for $3.5M Camp Jeep programs, managing timelines, budget, and teams to generate advertising materials and produce events. Served as liaison with representatives at various Chrysler departments. Supervised up to 100 staff members at onsite locations for events and meetings.

Southfield, Mi

Managed and trafficked numerous projects including 2000 MY Dealer Ad Planner, various advertising campaigns (TV, radio, print) and executed promotions, including car and ticket giveaways and media sponsorships.

Digital Marketing Certificates, Digital Marketing & Business Strategy

The Kimberly-Clark Digital Certification Program is designed to build strong digital capabilities and skills among their Marketers..

Ba, Journalism W/ Emphasis In Communications And Public Relations

Activities and Societies: Student Admissions Committee, PRSSA