Aaron Berneking Email & Phone Number

United States

* Lead company engagement with ExxonMobil, developing customer-centric and business-driven strategies to strengthen brand presence and drive growth across multiple business units and categories* Oversee various qual and quant research programs to identify growth strategies, collaborating with internal and external research partners* Collaborate with high-level stakeholders to understand organizational needs and design engagement plans* Design and facilitate global strategy workshops with cross-functional teams to inform innovation and marketing plans* Developed global and market-level segmentations to identify compelling, customer-focused brand positioning and strategic B2B and B2C action plans * Orchestrated global customer experience initiative to ensure consistent, high-quality brand experiences across consumer product lines

Los Angeles, California, United States

* Led client engagement and direct teams to build research-backed strategy across technology, financial services, and other industries* Leveraged deep expertise in brand strategy and market assessments to identify whitespace opportunities and deliver high-impact, actionable insights to C-level clients and key stakeholders* Quickly and effectively built knowledge around client industries in order to identify trends and white space for growth* Designed and implement strategic foundations and frameworks for product development into new verticals for global tech companies* Mapped customer journeys and experiences to create brand communications that drive acquisition and loyalty* Built proposals and pitch new consulting engagements to develop and grow client relationships* Managed and train junior team members to create high quality deliverables and facilitate career development

Greater Los Angeles Area

* Designed and implemented customer-centric product, marketing, and organizational strategies for global clients* Managed client relationships and facilitated cross-divisional workshops that embed strategic initiatives * Formulated brand and product development frameworks using psychographic and needs-based segmentation models * Assessed operating models across industries and consulted industry experts to design organizational transformation strategies* Managed and mentored junior team members to address client needs and meet deliverable timelines* Experience with B2C and B2B clients across technology, video streaming, alcohol & beverage, FMCG, auto, and other industries

Greater New York City Area

* Served as principal liaison with clients and oversaw day-to-day project management of custom research and analytics engagements* Effectively managed direct reports and supported growth of junior team members across custom research and strategy projects * Established global, multi-category brand tracking program that guided portfolio strategy for top FMCG company* Evaluated TV and digital campaigns to deliver media and content strategy for closer alignment with brand and messaging KPIs

Washington D.C. Metro Area

* Conducted segmentation, regression, and path analyses to deliver strategy for government, non-profit, and corporate clients* Developed communications and targeting approach to boost Millennial engagement for environmental non-profit* Evaluated Latin America market penetration strategy for US-based professional association and designed execution approach

Greater New York City Area

* Analyze patient data to develop marketing strategy and maximize exposure to target demographics* Coordinate with staff and vendors to ensure quality patient experience in private surgery facility* Bill insurance companies and monitor business expenses to maintain profitable small business model

Greater New York City Area

* Collected behavioral data and identified cultural trends to develop public health in partnership with corporate sponsors* Initiated and established strategic partnership with American Heart Association® to establish CPR training in nationwide high schools* Managed partnerships with Sprint, American Legacy Foundation, American Heart Association, and AARP Foundation to run programs that increased company engagement on public health issues