Aaron Bisman

Aaron Bisman Email and Phone Number

Senior Vice President, Head of Marketing @ Sesame Workshop
New York, United States
Aaron Bisman's Location
Brooklyn, New York, United States, United States
About Aaron Bisman

Aaron is an experienced leader who builds and manages media, cultural and entertainment brands. He has deep experience in organizational development, digital strategy, marketing innovation, arts and culture program design, event production, and change management. Aaron’s expertise lies in leading creative, collaborative, and loyal teams that make outsized impact in service of a shared purpose. He is a passionate curator and strategist who helps organizations understand and integrate program and marketing best practices into their work to drive both mission and revenue. Currently serving as Director of Brand, Sales, and Marketing at Jazz at Lincoln Center, Aaron has spent 18 years building audiences for emerging and under exposed artists, programs, and organizations.Before joining Jazz at Lincoln Center in late 2013, Aaron worked as a freelance strategist, uncovering new audiences and designing marketing and business plans for digital magazines, children’s television shows, start ups, artists, and apps. Select Career Highlights:• Raised over $10 million• Grew Jazz at Lincoln Center's digital audience by one million in 18 months• Discovered and managed Matisyahu; signed him to SONY/EPIC; sold 1.2 million albums• Featured in The New York Times, Billboard, Pitchfork, and The Washington Post, as well as on NPR and CNN

Aaron Bisman's Current Company Details
Sesame Workshop

Sesame Workshop

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Senior Vice President, Head of Marketing
New York, United States
Employees:
888
Aaron Bisman Work Experience Details
  • Sesame Workshop
    Senior Vice President, Head Of Marketing
    Sesame Workshop
    New York, United States
  • Sesame Workshop
    Senior Vice President Marketing
    Sesame Workshop Oct 2024 - Present
    New York, Ny, Us
  • Sesame Workshop
    Vice President, Audience Development
    Sesame Workshop Jun 2020 - Sep 2024
    New York, Ny, Us
  • Business & Strategy Consulting
    Consultant
    Business & Strategy Consulting Jan 2012 - Present
    21/64 & JOHNSON CENTER FOR PHILANTHROPYDesigned marketing and communications campaign to promote #nextgendonors study. Wrote marketing copy, created digital content and trained client in social media best practices.SESAME WORKSHOPConducted digital media and marketing evaluation of and wrote strategic plan for a 12-episode mini-series. Created strategy that resulted in 10x growth of social media engagement. KIDROCKERSDeveloped business plan, social media engagement strategy, and conducted marketing and programming audit for a start-up engaged in family concerts featuring emerging bands
  • Jazz At Lincoln Center
    Director Of Brand, Sales, And Marketing
    Jazz At Lincoln Center Aug 2017 - Jun 2020
    Us
    Lead strategy and operations for the Brand, Sales, and Marketing department, with 30 team members and $10M in revenue responsibility.Oversee mission-related revenue streams including concert ticket sales and subscriptions, record label, brand and content licensing, and merchandise.Drive scalable digital advocacy efforts.Support corporate sponsorship acquisition, stewardship and retention.
  • Jazz At Lincoln Center
    Director Of Audience Development
    Jazz At Lincoln Center Oct 2013 - Jun 2020
    Us
    Responsible for the creation, dissemination, engagement and monetization of audio, video and digital content through owned and paid media as well as through new business initiatives. • Provide operational leadership to inter-departmental teams launching new initiatives• Built and manage organizational infrastructure to support new departments, roles, programs• Systematized quantitative reporting framework for executive staff and board• Founded and manage mission-related, revenue-generating partnerships with NPR and SONY• Increased online ticket sales by 30% over previous year in collaboration with marketing team• Increased online donations by 80% and online membership contributions by 33%• Secured 200M annual impressions & 24M annual digital engagements on owned media channels
  • Jdub
    Co-Founder
    Jdub Dec 2002 - Nov 2012
    New York, Ny, Us
    Start-up music and digital media non-profitPrograms included record label, local and touring event production, media sites, artist fellowship and consulting services.• Raised over $5 million from foundations and individuals• Produced nine albums; executive producer of 35 albums • Awarded three Gold Records• Produced, routed, and marketed hundreds of events and artist tours engaging 150,000 participants in 470 cities internationally. • Secured over $500,000 in sponsorships, and over 150 promotional partners across 30 cities• Consulted to institutional clients on community engagement and audience development • Supervised a bi-coastal staff of nine and built national board of directors• Responsible for overall budget and department P&Ls • Placed over 50 songs in major films, television shows, and advertisements• Exited with sale of music catalog to The Orchard
  • Six Points Fellowship
    Co-Founder
    Six Points Fellowship Jan 2006 - Dec 2011
    Co-created 2nd largest arts fellowship in the country in unique strategic partnership between three arts organizations
  • Ropeadope
    Director Of Street Marketing & Promotions
    Ropeadope Sep 2001 - Nov 2002
    Haddon Heights, New Jersey, Us

Aaron Bisman Skills

Social Media Strategic Partnerships Digital Strategy Digital Marketing New Media Public Relations Music Industry Public Speaking Brand Development Marketing Strategy Social Entrepreneurship Record Labels Digital Media Change Management New Business Development Licensing Artist Developement Tour Packages Staff Supervision P&l Financial Management Audience Development Event Management Sponsorship Ticket Sales Entrepreneurship Marketing Strategic Leadership Sponsorship Sales

Aaron Bisman Education Details

  • New York University
    New York University
    Music Business
  • Hebrew University Of Jerusalem
    Hebrew University Of Jerusalem

Frequently Asked Questions about Aaron Bisman

What company does Aaron Bisman work for?

Aaron Bisman works for Sesame Workshop

What is Aaron Bisman's role at the current company?

Aaron Bisman's current role is Senior Vice President, Head of Marketing.

What is Aaron Bisman's email address?

Aaron Bisman's email address is ab****@****azz.org

What is Aaron Bisman's direct phone number?

Aaron Bisman's direct phone number is +191767*****

What schools did Aaron Bisman attend?

Aaron Bisman attended New York University, Hebrew University Of Jerusalem.

What are some of Aaron Bisman's interests?

Aaron Bisman has interest in Education.

What skills is Aaron Bisman known for?

Aaron Bisman has skills like Social Media, Strategic Partnerships, Digital Strategy, Digital Marketing, New Media, Public Relations, Music Industry, Public Speaking, Brand Development, Marketing Strategy, Social Entrepreneurship, Record Labels.

Who are Aaron Bisman's colleagues?

Aaron Bisman's colleagues are Michelle Lara, Myarina Murmu, Kay Wilson Stallings, Cookie Maonster, Elizabeth W., Stephanie Longardo, Tan Seng.

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