Extensive experience in communication applications development and deployment. Able to leverage current and emerging communication technologies to customize solutions for Ambs Call Center's clients.Aaron Boatin is the President of Ambs Call Center, where he brings his passion for customer service and technology to the job every day. He’s a proud Spartan who graduated from Michigan State University with a Bachelor’s degree in Marketing. This provided Aaron with a solid foundation in business, which he has built upon through his 30 years of hands-on experience at Ambs.Starting his career as a call center agent—the backbone of the answering service industry—Aaron has now worked in nearly every role at Ambs Call Center. This journey gave him a unique perspective and deep understanding of the company and industry’s operations. Today, as President, Aaron leads with a visionary mindset. He oversees sales and marketing efforts as well as the technology team, always finding new ways to deliver extra value to customers through innovative technology and improved processes.Accomplishments and InvolvementsAaron is particularly proud of his work integrating artificial intelligence (AI) into Ambs Call Center. He spearheaded the use of AI to evaluate 100% of Ambs Call Center’s calls, enhancing service quality and efficiency. This forward-thinking approach has helped Ambs stay ahead in the industry, setting new standards for excellence.Aaron’s also a proud member of the community in Jackson, Michigan. He’s served on various boards including the Jackson Chamber of Commerce, Henry Ford Health System Board of Trustees and as a member of the foundation board and chair of quality committee, and Jackson Catholic Schools. Aaron is a frequent speaker and contributor to industry discussions, sharing his insights on leadership and technology. He’s been featured on the EOS podcast, appeared on JTV, and spoken at events like ATSI and CAM-X. He’s been recognized for his contributions with the Don Berry Award from the Startel National Users Group (SNUG) in 2008 for his contributions to the answering service industry. He’s also served as president of GLTSA (Great Lakes TeleServices Association) and participated in panels for EOS to Lansing area businesses.Specialties: Deployment of highly specialized call center, help desk, order taking and telephone answering service applications to help businesses become more effective in their communications.