Aaron Borchert Email & Phone Number

Sewickley, Pa, Us

Wexford, Pennsylvania

Responsible for developing integrated marketing communications strategies and overseeing tactical implementation of programs to acquire and retain members, grow product revenue, extend thought leadership and expand the voice of over 39,000 oncology nurses across the United States.

Responsible for providing strategic thought leadership, collaboration with other agency discipline leaders to create integrated marketing strategies and oversight of campaign development and management to grow client’s business.

Oversaw all strategic development and day-to-day operations for agency’s client base within the core industries of healthcare, higher education, professional services and the arts, while managing an account and media planning/buying team of four.Maintained responsibility for developing agency/client relationships while driving profitability and seeking incremental growth. Responsible for prospecting and development of new business.

Directed all corporate, retail and fixed operations marketing initiatives for 6-location dealership group selling 12 automotive brands with an annual budget in excess of $5.5 million. Acted as marketing liaison with manufacturers to integrate national promotions as well as manage all co-op activities.Spearheaded development and implementation of ecommerce operations, including the design and launch of a new website, defining sales processes for lead management and integration into CRM and a multi-media marketing campaign. Member of #1 Cochran’s senior leadership team responsible for guiding mission and vision for the entire corporation, developing acquisition strategies, P&L management and team member assessment and development programs.

Responsible for all account management functions within the agency, including growth of client relationships and profitability, strategic consultation and campaign development and execution.Established media planning and buying functions within the agency, drastically changing the profit model of the business and expanding the prospective client base and increasing income potential.

Responsible for managing and developing team of 10 account executives, directing all strategic planning for existing client base while seeking opportunities for incremental growth. Additionally worked with cross-channel team on new business development

Directed all marketing/advertising programs for Mellon Bank’s retail/small business and private banking business lines with an annual budget in excess of $12 million.

Lead account operations for Pittsburgh office’s largest client, PNC Bank; maintained a 71-year ongoing relationship and managed an $18 million advertising budget.