As the Sales & Marketing Manager at Canoe and Kayak Store, I am responsible for overseeing all facets of business operations and leading the online marketing strategy. With over 5 years of experience in the sporting goods industry, specialising in watersports and outdoor education, I am deeply passionate about creating and executing effective marketing campaigns that resonate with our target audience.Equipped with multiple Google certifications including Ads Display, Ads Measurement, and Shopping Ads, I leverage tools like Google Analytics to continually optimise our online performance. Additionally, I excel in social media marketing, website management, and communication. Ensuring our website remains at the forefront with regular blog posts, product maintenance, and graphic editing while maintaining our SEO performance is a priority. Remarkably, our efforts have positioned us at the top of Google rankings without additional marketing expenditure.I thrive in a dynamic and collaborative team environment that shares my commitment to promoting a healthy and active lifestyle through top-quality products and services.