Collaborating across product teams to drive a customer-centric vision for an end-to-end REI membership experience.

Led new product innovation focused on de-risking opportunities to develop growth flywheels via an agile un-silo'd test-and-learn methodology.➤ Developed a small-footprint MVP kids/family product concept by engaging 5k+ customers to identify key Jobs to Be Done. Modeled a profitable $7M- $10M opportunity and a $100k pilot plan.➤ Tested “try before you buy” models to strategically grow e-bike business in new market. Leveraged 10k+ customer voices via quant/qual tests to identify customer needs. Delivered 10 key learnings and 8 incremental innovation outcomes to drive e-bike strategy.➤ Invalidated internal hypotheses about subscription-based kids bike access product via on 3 months of rapid testing, saving millions of dollars in strategic investment. Delivered 8 incremental innovation outcomes to expand pilot trade-in program instead.

Oversaw product-led growth during post-pandemic recovery year. Managed a unified product, marketing, and customer success team of nine.➤ Achieved 50% YoY ARR growth via operational automation and strategic product improvement.➤ Led GTM motion for 2.0 product, with 100% of customer base switch to new platform. Achieved company-best 94% YoY contract renewal rate with smaller customer success team than prior year.➤ Mentored team to develop collaborative, reliable execution process. Established customer discovery process and executed foundational product-led growth improvements.

Led innovation initiative for a $270M+ healthcare company to explore D2C product strategies.➤ Developed product vision for Keener—a nurse self-care mobile app—using a lean customer discovery and testing process to de-risk the concept and build a pro forma business model.➤ Led development and launch of MVP product, built ahead of schedule and under budget. Acquired 1,700 MAUs in "Early Edition" soft launch via organic marketing.➤ Implemented analytics and experimentation framework; evaluated Early Edition user behavior to develop roadmap of iterations for in-house team to execute ongoing.

Lead product and marketing for an intrapraneurial startup incubated within a regional bank, with the intent to introduce product development discipline while building a new consumer-facing product for collaborative family banking. ➤ Owned the creation and implementation of a user-centric product discovery framework leveraging quantitative and qualitative methods. Moved from "say" to "do" tests to measure customer desirability across a variety of potential solutions.➤ Managed and mentored a hybrid product and marketing team of 4 during the discovery phase. Leveraged experimentation, measurement, and quant/qual validation to develop both the product, brand, and go-to-market strategies.➤ Delivered a functional proof-of-concept product that served to 1) introduce a lean product development process within a highly-regulated bank environment and 2) provide a critical customer-facing tool for continued testing with a small group of recruited alpha customers.

Moved from individual contributor to co-founder and team leader following the launch and growth of a fast-growing “side project”. Led product during organizational pivot to a new, profitable $17M ed-tech / kids media business.➤ Co-founded a new ed-tech product - GoNoodle - within an established organization (HealthTeacher) as the organization’s first Product Manager. Used lean methods to discover new customer problems and iteratively develop a solution that found product-market fit. ➤ Drove product-led growth via heavy experimentation and fast iteration. Built a primarily-organic growth loop that scaled distribution to 80% of US elementary schools and an audience of 14M students monthly within 4 years of launch.➤ Developed multiple products for school and home: web + mobile, OTV apps, and standalone games.➤ Developed multiple revenue streams to support a $17M business including community sponsorships, media partnerships (Disney, Dreamworks, Nickelodeon), and direct subscriptions.➤ Built and managed a cross-functional product development team of 15 that included product management, product design, engineering, user support, and data science.

Created customer-facing education tools, including just-in-time learning modules, job aids, help documentation, and self-instructional computer-based training modules. Developed the curricula for paid instructor-led training across multiple product lines, delivered to hundreds of customers.

Managed multi-step customer implementations for a complex technical product with hardware and software components. Developed processes for implementing multiple products to ensure customer satisfaction, increase efficiency, and reduce service issues.

As the first Strategist for a Nashville-based web development agency, I played a role in the development of a new consulting service line designed to develop product and marketing strategies for clients in various industries. Analyzed client business needs; applied creative thinking to develop comprehensive strategic initiatives. Interviewed key stakeholders and facilitated in-depth discovery meeting. Created detailed strategic assessment documents, including scope specifications, annotated wireframes, and detailed training documentation. Served as project manager for web and application development services.

Performed a dynamic set of responsibilities in support of a niche learning management system product including product management, instructional design, business analysis, and marketing management.

Developed strategic initiatives for a five-member marketing team responsible for online marketing, print advertising/marketing, event marketing, internal training, technical writing, and enrollment.

Conducted sales presentations and developed tech solutions for business and personal use.