Aaron Candido Email & Phone Number

Surrey, British Columbia, Canada

As Marketing Manager for an industry leader in strand technology, my priority is to maintain Kadant Carmanah’s position as the recognized innovator in the global OSB market, while reaching a new generation of buyers and decision-makers. My role includes working alongside various departments, including sales, engineering, service, operations, and.

Surrey, British Columbia, Canada

• This position leveraged a lot of my existing skills and experiences (10+ years in marketing management and sales support roles, specifically within the B2B industrial sector), while also granting me the opportunity to.
• Copywriting content for websites, blog posts, digital ad campaigns, landing pages, social media channels, email campaigns, newsletters, trade and media publications, product catalogs, brochures, trade show banners.
• Supporting the management team with business development and marketing support
• Serving as an experienced resource for the team to help move projects to completionTask Summary Through 25 Months:
• Wrote content for 47 different brands in heavy construction industries
• Wrote, edited, and updated content for 30 websites

Vancouver, Canada Area

• Creating content (blog posts, audio recordings, video) to help marketing and sales professionals, who are looking for guidance on how to setup and execute their marketing projects. ​​The purpose is to embrace a more.
• Streamlining communication and workflow.
• Tracking and measuring data.
• Creating a culture of continual experimentation and improvement.

Langley, BC

• My role was to raise the online profile of the company; to become the gold standard in the oils and lubricants industry.Role Description Overview:
• Led the strategy, direction, planning, development, creation, operation, execution, tracking, reporting, analyzing, and management of digital content.
• Tracked, observed, and analyzed data from marketing and sales efforts to improve the brand's online presence and growth.
• Tracked my hours by task assignment, to monitor operational efficiencies and identify areas for operational improvement.Task Summary:
• Created content (planned, researched, wrote, art directed) for 164 social media posts (an average of 3 per week); 121 featured technical products (including 60 featuring new products); 43 elevated the brand.
• Responded to 390 inquiries through social media channels (an average of over 6 per week).

Surrey BC

• My priority at Falcon Equipment was to build on the strengths of the company and showcase all the equipment and services they offer. Project Highlights:
• Was introduced to and learned 27 different product lines and 25 different industries.
• Coordinated 21 trade shows across 9 different industries; proudly represented the company at 12 of them.
• Completed hundreds of tasks to support internal departments, including Sales, Parts, Service, and Human Resources, as well as our other branches, including Nanaimo, Regina, and Winnipeg.
• Led the creation of a quarterly internal newsletter that focused on sharing individual and departmental accomplishments and goals.
• Begun the planning of the 30th Year anniversary event; envisioned a “30 Years of Relationships” theme to reinvigorate the brand as it transitions to a new ownership culture.

Vancouver, BC

• Establishing style guides to ensure all customer interaction is consistent with the brand across all mediums
• Planning and writing multiple A/B tests for landing pages, emails and online advertising
• Writing and designing content for blogs, eBlasts, eNewsletters and social media posts
• Developing and implementing online, print, outdoor and event-based advertising plans
• Developing sales-driven action plans and strategies to target new industries/opportunities
• Planning and designing trade show booth layouts, banners, brochures and collateral

Surrey, BC

• Established and implemented a Brand Standards Manual, ensuring consistent use of corporate and sales messaging
• Project managed the website re-structure and re-design, updating to better showcase who we are and what we do (creating over 50 pages of content), while increasing SEO effectiveness
• Planned and/or coordinated over 45 trade shows (and was a primary representative at 23 trade shows) throughout Canada and the US, across 12 different industries, for 6 different sales departments
• Worked with multiple sales departments to update and improve their CRM system and quoting module
• Created marketing plans, budgets and all sales and marketing communication pieces, including brochures, PowerPoint presentations, eBlasts, and a 150-page price book
• Created and implemented a Customer Satisfaction Survey, and wrote a detailed findings report as part of the Quality Assurance and Continual Improvements department

New Westminster, BC

• Streamlined their tradeshow and sponsorship programs to focus on strategic outcomes
• Lead the planning, coordination and implementation of two high-profile, public events
• Developed advertising campaigns for their educational programs
• Established and implemented a Brand Standards Manual, ensuring consistent use of corporate messaging
• Coordinated the design and production of four publications, as well as the company newsletter
• Planned and budgeted for 2013 marketing initiatives

Greater Vancouver Area, Lower Mainland, BC

• Identified and presented online marketing and advertising solutions to new and existing clients
• Understood and promoted various online and mobile products and services
• Recommended and implemented social media, SEO, SEM and public relations strategies and tactics

Vancouver, BC

• Managed the day-to-day marketing initiatives for high-profile clients such as Honda Automotive, Honda Motorcycle & ATV, Vancouver Giants, Faith Wilson Real Estate and Sinclair Centre
• Excelled in a high-volume, fast-paced retail industry that specialized in print, radio and online executions, as well as event, sponsorship and data capture opportunities
• Worked seamlessly with creative, media, production and accounting departments to ensure each campaign was handled efficiently
• Consistently exceeded client expectations by delivering initiatives on strategy, on time and within budget

Surrey, BC

• Helped the company achieve the most successful quarter in their history (173% revenue increase in Q1 2007)
• Completely rebranded company and product lines, standardizing and organizing design procedures
• Created marketing plans, ads, brochures, press releases and maintained website
• Coordinated, organized and helped design large-scale trade shows in Florida, Anaheim and Las Vegas, as well as a golf tournament in Florida

Coquitlam, BC

• Was Project Manager on many tasks (website, product catalogues, trade shows, databasing and datamining, trade advertising, promotional materials)
• Created marketing plans, advertisements, sales promotion pieces and public relation pieces
• Designed, created and maintained website
• Performed many sales, customer service, administrative and accounting tasks

Vancouver, BC

• Worked alongside some of the most creative Art Directors and Copywriters in Vancouver
• Worked on such clients as BC Lotteries, the BCAMA and HSBC

Diploma, Marketing Management - Communications

Able to effectively work in all areas of marketing.

Certificate, Indigenous Canada, 95.14%

An eye-opening, relevant, and essential learning experience from the Faculty of Native Studies that explores Indigenous histories and.

Advertising & Graphic Design

Completed 3 terms of part-time courses to broaden my design skills.

Certificate, Professional Film Studies

Able to work in all areas of the film production process, including the administrative, creative and technical.