Aaron Candido Email & Phone Number

Surrey, British Columbia, Canada

As Marketing Manager for an industry leader in strand technology, my priority is to maintain Kadant Carmanah’s position as the recognized innovator in the global OSB market, while reaching a new generation of buyers and decision-makers. My role includes working alongside various departments, including sales, engineering, service, operations, and production, to fully understand the customer experience we provide across every product and service we offer.My responsibilities include planning, creating, executing, tracking, measuring, and managing a wide range of marketing initiatives and promotional campaigns, for both existing and downstream product lines. I’m grateful to be able to leverage my existing skills and experience within the industrial B2B sector, which includes branding, content writing, brochure and website design, trade show planning, event coordination, and project management. I’m excited to work for an innovative, collaborative, and respectful company in a growing industry, and I look forward to the new opportunities, challenges, and successes we’ll achieve together as a team.

Surrey, British Columbia, Canada

This position leveraged a lot of my existing skills and experiences (10+ years in marketing management and sales support roles, specifically within the B2B industrial sector), while also granting me the opportunity to specialize and further develop in an area I was interested in exploring deeper: copywriting and content creation.Role Description Overview: • Copywriting content for websites, blog posts, digital ad campaigns, landing pages, social media channels, email campaigns, newsletters, trade and media publications, product catalogs, brochures, trade show banners, sales presentations, corporate reports, and other internal and external communication pieces• Supporting the management team with business development and marketing support• Serving as an experienced resource for the team to help move projects to completionTask Summary Through 25 Months:• Wrote content for 47 different brands in heavy construction industries• Wrote, edited, and updated content for 30 websites• Wrote, edited, and published 71 blog posts• Project managed, wrote, and edited content for 19 booklet brochures (each ranging between 20 and 60 pages)• Provided many other project management and content creation support across a wide range of marketing collateral pieces, including digital ad campaigns, eBlast newsletters, communication plans, proposals, trade show banners, and social media posts• Was assigned 329 total projects (an average of 3 every week); 293 completed, 11 on hold, 15 closed, 10 left in progress (of the 293 projects completed, 221 were completed on time)I'm grateful for the opportunity to have specialized in copywriting, while improving my own operational efficiencies as I progressed. This included testing, monitoring, and tracking new methods for streamlined communication and workflow.I approached each workday as an opportunity to improve; through consistency, commitment, repetition, practice, and discipline.

Vancouver, Canada Area

Creating content (blog posts, audio recordings, video) to help marketing and sales professionals, who are looking for guidance on how to setup and execute their marketing projects. ​​The purpose is to embrace a more operational mindset to the way marketing departments plan, schedule, and complete work; balancing the upkeep of ongoing marketing campaigns while undertaking new, large-scale projects. Topics explored include practical approaches to:• Streamlining communication and workflow.• Tracking and measuring data.• Creating a culture of continual experimentation and improvement.

Langley, Bc

My role was to raise the online profile of the company; to become the gold standard in the oils and lubricants industry.Role Description Overview:• Led the strategy, direction, planning, development, creation, operation, execution, tracking, reporting, analyzing, and management of digital content.• Tracked, observed, and analyzed data from marketing and sales efforts to improve the brand's online presence and growth.• Tracked my hours by task assignment, to monitor operational efficiencies and identify areas for operational improvement.Task Summary:• Created content (planned, researched, wrote, art directed) for 164 social media posts (an average of 3 per week); 121 featured technical products (including 60 featuring new products); 43 elevated the brand.• Responded to 390 inquiries through social media channels (an average of over 6 per week).• Grew the KLONDIKE Instagram account from 107 followers to 2,004 followers (an average of 33 new followers per week).• Created content for 22 eBlasts (an average of 1 every 3 weeks), with multiple versions for A/B testing.• Researched, wrote and published technical content for 5 blog posts featuring new product launches.• Prepared in-depth reports each month, featuring social media, website, and eBlast activity.• Created and completed a report on a Continuous Improvement Customer Feedback Survey, sent to all dealers.• Coordinated 9 trade shows across 4 different industries; proudly represented the company at 4 of them.• Project Managed a 2-day Sales Training Event, focused on growing new business in new markets.• Planned, coordinated, filmed, edited, and published a Customer Testimonial video.• Helped write and edit the Vision Framework, a document that outlines the core ideologies and envisioned future for the company as it progresses into 2019.• Created content for various corporate, branding, and sales-driven collateral, including presentations, brochures, signage, and career postings.

Surrey Bc

My priority at Falcon Equipment was to build on the strengths of the company and showcase all the equipment and services they offer. Project Highlights:• Was introduced to and learned 27 different product lines and 25 different industries.• Coordinated 21 trade shows across 9 different industries; proudly represented the company at 12 of them. • Completed hundreds of tasks to support internal departments, including Sales, Parts, Service, and Human Resources, as well as our other branches, including Nanaimo, Regina, and Winnipeg.• Led the creation of a quarterly internal newsletter that focused on sharing individual and departmental accomplishments and goals.• Begun the planning of the 30th Year anniversary event; envisioned a “30 Years of Relationships” theme to reinvigorate the brand as it transitions to a new ownership culture. • Created the vision and layout, and oversaw the design of a new website; prepared and laid out the content for approx. 80 pages, which included researching, learning and summarizing content for over 50 individual products and services offered (including 2 new lines of product offerings that were introduced within the last 6 months).• Rejuvenated and grew our social media presence exponentially, including creating and growing an Instagram following (@falconequip). Led the creation of 41 new pieces of content (featuring new custom builds with technical and application details) the first 3 months of 2018 (on pace to surpass our goal of 150 pieces of new content in 2018) and interacted with an engaged fanbase every day.• Hired and trained a marketing coordinator and created a collaborative marketing environment that operates with vision and purpose. • Professionally grew from reading 7 personal development books, following 18 thought leaders, and learning firsthand from 3 mentors.• Always kept the best interests of the brand, culture, and customer experience top of mind with every decision I made.

Vancouver, Bc

• Establishing style guides to ensure all customer interaction is consistent with the brand across all mediums• Planning and writing multiple A/B tests for landing pages, emails and online advertising• Writing and designing content for blogs, eBlasts, eNewsletters and social media posts• Developing and implementing online, print, outdoor and event-based advertising plans • Developing sales-driven action plans and strategies to target new industries/opportunities• Planning and designing trade show booth layouts, banners, brochures and collateral• Performing marketing and sales plan audits to ensure the right messaging is getting to the right audience• Supporting sales teams by injecting new life, focus and excitement into their corporate brand and marketing materials

Surrey, Bc

• Established and implemented a Brand Standards Manual, ensuring consistent use of corporate and sales messaging• Project managed the website re-structure and re-design, updating to better showcase who we are and what we do (creating over 50 pages of content), while increasing SEO effectiveness• Planned and/or coordinated over 45 trade shows (and was a primary representative at 23 trade shows) throughout Canada and the US, across 12 different industries, for 6 different sales departments• Worked with multiple sales departments to update and improve their CRM system and quoting module• Created marketing plans, budgets and all sales and marketing communication pieces, including brochures, PowerPoint presentations, eBlasts, and a 150-page price book• Created and implemented a Customer Satisfaction Survey, and wrote a detailed findings report as part of the Quality Assurance and Continual Improvements department• Designed advertising and wrote tech articles for multiple trade publications, websites and e-newsletters• Began planning the celebration and execution of the company’s upcoming 100 year anniversary

New Westminster, Bc

• Streamlined their tradeshow and sponsorship programs to focus on strategic outcomes• Lead the planning, coordination and implementation of two high-profile, public events• Developed advertising campaigns for their educational programs• Established and implemented a Brand Standards Manual, ensuring consistent use of corporate messaging• Coordinated the design and production of four publications, as well as the company newsletter• Planned and budgeted for 2013 marketing initiatives

Greater Vancouver Area, Lower Mainland, Bc

• Identified and presented online marketing and advertising solutions to new and existing clients • Understood and promoted various online and mobile products and services• Recommended and implemented social media, SEO, SEM and public relations strategies and tactics

Vancouver, Bc

• Managed the day-to-day marketing initiatives for high-profile clients such as Honda Automotive, Honda Motorcycle & ATV, Vancouver Giants, Faith Wilson Real Estate and Sinclair Centre• Excelled in a high-volume, fast-paced retail industry that specialized in print, radio and online executions, as well as event, sponsorship and data capture opportunities• Worked seamlessly with creative, media, production and accounting departments to ensure each campaign was handled efficiently• Consistently exceeded client expectations by delivering initiatives on strategy, on time and within budget

Surrey, Bc

• Helped the company achieve the most successful quarter in their history (173% revenue increase in Q1 2007)• Completely rebranded company and product lines, standardizing and organizing design procedures• Created marketing plans, ads, brochures, press releases and maintained website• Coordinated, organized and helped design large-scale trade shows in Florida, Anaheim and Las Vegas, as well as a golf tournament in Florida

Coquitlam, Bc

• Was Project Manager on many tasks (website, product catalogues, trade shows, databasing and datamining, trade advertising, promotional materials)• Created marketing plans, advertisements, sales promotion pieces and public relation pieces• Designed, created and maintained website• Performed many sales, customer service, administrative and accounting tasks

Vancouver, Bc

• Worked alongside some of the most creative Art Directors and Copywriters in Vancouver• Worked on such clients as BC Lotteries, the BCAMA and HSBC

Diploma, Marketing Management - Communications

Able to effectively work in all areas of marketing.

Certificate, Indigenous Canada, 95.14%

An eye-opening, relevant, and essential learning experience from the Faculty of Native Studies that explores Indigenous histories.

Advertising & Graphic Design

Completed 3 terms of part-time courses to broaden my design skills.

Certificate, Professional Film Studies

Able to work in all areas of the film production process, including the administrative, creative and technical.