• Used detailed target market analysis and market research and to craft go-to-market strategies for new technology focused businesses within JLL Digital Business Group.• Developed and launched new customer acquisition and customer lifecycle models to support business growth.• Developed and executed a marketing and communication strategy for each early-stage unit, including sales enablement, campaign development, PR management, event concept and coordination, internal communications, and digital marketing to support revenue generation• Developed target segmentation to help identify new target opportunities and better inform sales/business development messaging.

• Developed and executed on organic and inorganic growth strategies helping drive revenue from $50M to $97M.• Deployed a complete set of revenue-focused marketing tactics targeting both customers and prospects, including a market‐leading web presence with complete search engine optimization, tradeshows and company‐sponsored events, direct mail and email promotions, and social media content.• Created the brand architecture and messaging to replace the existing Emergency Communication Network and MIR3 brands, while enabling the rapid integration of new acquisitions such as Send Word Now in July 2017.• Maintained a highly efficient, analytics‐focused marketing team by aligning skillsets within the existing team with key needs, developing new skills among existing resources when possible, and ensuring the best resources are hired for key positions.• Implemented a leading‐edge marketing technology architecture with complete integration between the marketing automation, CRM, social media, and reporting technologies to streamline program execution and reporting.• Continuously analyzed and reported on lead generation metrics from first contact to opportunity close to ensure efficient use of additional marketing investments for accelerated growth.• Provided executive team and Board of Directors with complete visibility to marketing performance to facilitate effective revenue forecasting.• Designed a complete media and analyst relations program to capitalize on the strong presence in the emergency notification industry and to provide thought leadership content positioning the company as the technology leader in key markets.• Performed win/loss analysis to provide the executive team with key market insights and trends, sales with better messaging and product positioning, and product management with information on areas for product enhancement or improvement.

• Created the product branding and pricing strategies for business VoIP with the ability to rapidly integrate incremental acquisitions of complimentary product sets.• Managed market research and segmentation, along with persona development, to define go-to-market strategies for growth opportunities in existing and new target segments.• Developed product messaging and key differentiators for the business VoIP portfolio to inform sales pitches and presentations, as well as content for digital, print, and media outlets.• Responsible for the launch of new products and features that increase revenue and reduce churn in the customer base, while developing new revenue opportunities in closely related segments. • Assisted pre-sales consultants and account executives in positioning solutions to maximize win rate and revenue potential from key customers and prospects.

• Developed the marketing strategy and team needed to support revenue growth from $28M to $52M leading to the sale of Vocalocity to Vonage for $130M in November 2013.• Managed all Vonage Business marketing programs and associated budget, supporting 50%+ annual revenue growth post-acquisition.• Aligned all programs with the corporate marketing organization to capitalize on the multi-million dollar annual mass media spend that was supporting residential product sales. • Created the Vonage Business Solutions brand and oversaw the rebranding of all Vocalocity products and content to align with the overall brand architecture.• Built a complete pipeline reporting solution that provided clarity around lead source performance and insight for efficient investment of the next available marketing dollar.• Managed the product management team responsible for the complete hosted business VoIP product set.• Oversaw the creation of new mobile and desktop voice-based applications, as well as key features needed to enable the product set to be competitive in larger enterprise opportunities.

• Planned and executed a complete range of digital, direct, and channel marketing programs with full ROI reporting and lead source attribution to ensure revenue attainment for all key product lines.• Worked as part of the executive team to identify and develop strategic alliances, raise venture financing, communicate with the Board of Directors, and assist in closing and growing major accounts.• Developed digital and direct co-marketing programs with the Alzheimer's Association and AmberWatch Foundation to leverage brand affinity across key marketing channels.• Managed channel marketing and sales training with tier one carriers including Sprint, Verizon, and AT&T to sell packaged solutions directly to their new and existing customers.• Managed product management for the location-based services platform including market and customer research for product requirements, interfacing with engineering for product development, launching new products, developing sales training and scripted demos, and appropriate sales tools and collateral.• Designed and launched the Comfort Zone® and AmberWatchGPS™ location monitoring solutions with the Alzheimer’s Association and AmberWatch Foundation.

• Managed a nine-person team responsible for the global execution of all lead generation and product launch programs including tradeshows, webinars, online and print advertising, web site maintenance, search engine optimization, graphic design, database acquisition and maintenance, and ROI reporting.• Responsible for the global marketing automation systems used as the primary means of email promotion by the marketing programs and product marketing teams.• Increased the size of the global prospect databases targeted by new and existing CRM, ERP, SCM and analytics product lines fivefold .• Built a global resource management system to enable centralized marketing resources to provide full program support to regional program and product marketing teams.• Developed an automated lead and opportunity reporting system that eliminated manual ROI reporting on all marketing program expenditures.• Deployed a new global content management system to manage all CDC Software web sites.

• Managed a $2.5 million program budget to generate installed base and new business opportunities for the new and existing ERP, CRM, SCM, and analytics product lines in North America.• Increased new business and installed base pipeline opportunities by an average of 115% annually.• Managed a 7-person team that created and distributed more than 6 million email and direct mail pieces to support more than 30 webinars, 15 tradeshows and 200 content postings annually throughout North America.• Created a complete pipeline analytics platform to track prospects by lead source through the entire sales cycle to understand program ROI and to identify areas for additional marketing investment.• Developed and managed the demand generation launch plans for 5 major product releases including manufacturing analytics, sales analytics, factory automation, manufacturing traceability, and demand planning.• Leveraged process manufacturing expertise to create and maintain a complete range of sales and marketing tools including white papers, datasheets, sales and marketing presentations, webinars, and a variety of online content.

• Developed and executed on a marketing plan that helped increase annual revenue from $17 million to $55 million.• Managed a three-person field marketing team to drive pipeline creation from targeted field-level demand generation programs.• Utilized a multi-dimensional marketing strategy including webinars, newsletters, executive luncheons, email promotions, and tradeshow appearances to increase total opportunities by more than 80% year-over-year.• Responsible for market segmentation and customer analysis to create effective vertical and horizontal personas, messages, and programs.

• Developed and executed the marketing program that increased revenue by more than 120%.• Wrote and maintained all collateral including data sheets, sales presentations, and white papers.• Collaborated with sales managers on targeted marketing messages and programs to impact top and bottom of the funnel opportunity creation and close.• Managed the creation of an online ordering system to facilitate the sale of individual company- and industry-specific research reports.• Expanded the prospect database by more than 3x to increase the breadth of the audience targeted by lead generation programs.

• Created detailed market research reports for a wide range of industries including food & beverage, life sciences, and aerospace and defense.• Produced research reports on Fortune 500 prospects for use in sales and marketing planning.

• Participated in the development of the annual marketing strategy and IT services product launch plans.• Identified growth and emerging market opportunities for IT consulting.• Analyzed marketing and product strategies of other large IT consulting companies.

• Directed large-scale document review projects for attorneys and clients.• Performed extensive proofreading and editing of legal documents.• Managed filings of legal briefs and other documents with Federal, State and Local courts.