Aaron Coldiron Email & Phone Number

Redmond, Wa

Product leader for Subscription Growth in Windows and Settings AI. Lead subscription upsells, cross-sells, retention across Windows and thru the Microsoft account. Responsible for the Microsoft account experience, Windows Settings, Settings AI, and account.microsoft.com. Grew M365 subscriptions 5x over last 3 years (revenue, LTV). Redesign of Windows Settings and account.microsoft.com to drive CSAT and business impact. UX, web, and device client. Oversee all aspects of account including all verticals (profile, security, privacy, subscriptions, etc.), MAU/DAU, business metrics, platforms, and site ux.Led the user experience for a new operating system, Windows 10X. Developed the pitch and product plan for the user experience for Windows 10X devices dual screen and single screen devices.

Redmond

Lead the Windows product management (inbound product marketing) team. Manager of managers. Partner with program management and design to define customer needs, business opportunities, and shape our product innovation strategy. Partner throughout the build cycle to identify customer segments and needs, refine the product, and determine which set of features will best drive sales and meet customer needs based on a combination of qual, quant, and sales insights. Build the prioritized value proposition, claims, and positioning for Windows. Formulate the GTM strategy and lead cross-functional teams to GTM new features and products; partner with business planning for the monetization mode; partner with outbound marketing to ready our channel sales and field teams; partner with PR to create the press and evangelism plan.Lead through define set of values. Proven ability to build high performance, diverse teams. Results include revenue growth in a mature market and significant growth in W10 active devices.

Redmond, Wa

Office Mix - End-to-end product management, business and GTM for this education focused product.Fresh PaintI lead end-to-end product management for Fresh Paint in the Startup and Incubation Business Group. I lead all aspects of product management from inception to execution. Partnered closely with engineering in daily scrum to insure business and customer input flowed through our development decisions. Major wins include a global marketing investment from Microsoft featuring Fresh Paint in TV ads in 24 countries, preinstall by 50 OEMs ww, retail assortment of capacitive paint brushes across the US & Canada, and a license content deal with Disney for major character IP inside of Fresh Paint. Fresh Paint was the #3 Entertainment app and among the top 25 in all categories on Windows 8.

Toronto, Canada Area

Windows Consumer Business Group Leader for Microsoft Canada. Revenue and marketing responsibility for Microsoft's Windows consumer presence in Canada. Responsibilities include revenue and share accountability, $26M+ marketing spend, national media and advertising, all below the line, segment, online, social and experiential marketing, partner marketing. Top Compete Award.

Led integrated marketing strategy and planning including the Windows 7 consumer GTM marketing strategy and delivered the holiday wave of the “I’m a PC” integrated marketing campaign. Exceeded preference and laptop share goals by 3ppts each. Built and launched the Windows (PRODUCT) RED edition.