Leading strategic marketing initiatives that have helped thousands of entrepreneurs across 36 Northern California counties access vital business resources and no-cost advising programs. Working collaboratively with SBDC directors, private sector agencies, educational institutions, and government organizations to expand the reach and impact of entrepreneurial support services.Key Achievements:Digital Transformation & Systems Innovation‣ Architected and led the implementation of a new attribution data collection system, revolutionizing how business impact metrics are captured across the network‣ Led end-to-end project management for integration between website surveys and CRM, creating seamless automated workflows‣ Spearheaded comprehensive network-wide website UX/UI redesign, implementing WordPress CMS to streamline management of regional, state, and center websites‣ Leveraged advanced marketing technology stack (ChatGPT, Rebrandly, Slack, Trello) to automate workflows and enhance project management efficiencyStrategic Brand Development & Program Innovation‣ Launched multiple flagship initiatives, including Tech Futures Group, The Inclusivity Project, EATS, AskSBDC, and HolaSBDC, each with distinct subbrand identity and outreach strategy‣ Developed comprehensive marketing playbook standardizing engagement strategies across specialized program audiences and business stages‣ Executed messaging and campaign assets for strategic initiatives with national rolloutInclusive Growth & Community Impact‣ Expanded SBDC services to underserved communities through culturally relevant branding and targeted outreach campaigns‣ Created multilingual engagement channels and marketing materials to ensure broader accessibility of business resources

Providing comprehensive creative consulting and digital strategy services to diverse clients, from startups to state agencies. Partner with organizations to develop and execute integrated marketing solutions that drive measurable visibility, engagement, and conversion rate growth.Key Achievements:Strategic Marketing & SEO Consulting‣ Developed targeted SEO and content strategies that significantly improved clients' search rankings and organic traffic‣ Created comprehensive messaging frameworks and brand positioning strategies for clients across various industries‣ Implemented data-driven marketing solutions that measurably increased client conversion rates and ROIDigital Platform Innovation‣ Led website redesign projects combining strategic UX/UI improvements with technical SEO optimization‣ Architected lead generation systems with marketing automation integration, delivering consistent, high-quality leads‣ Developed custom WordPress solutions optimized for performance and search visibilityContent Strategy & Channel Growth‣ Transformed clients' content marketing through strategic video initiatives and multichannel optimization‣ Built successful YouTube channels from the ground up, including content strategy, production, and optimization‣ Created comprehensive content libraries that significantly increased product awareness and sales conversion‣ Implemented cross-platform content strategies that maximized reach and engagement across digital channels

Led digital transformation initiatives that modernized the company's market presence and drove significant revenue growth through innovative content strategy and platform optimization.Key Achievements:Revenue Growth & Content Innovation‣ Achieved 30% increase in ad revenue through strategic blog redesign and content optimization‣ Produced revenue-generating video content series featuring industry leaders and bank executives, resulting in 10% increase in annual ad revenueDigital Transformation‣ Led comprehensive redesign of loan officer website, collaborating with Chicago-based development team to creata e mobile-responsive interface that expanded SaaS client base‣ Revitalized B2B SaaS platform with SEO-optimized content strategy, establishing a strong brand voice and generating substantial lead growth

Led creative strategy and brand development across two distinct divisions: TechniSoil Industrial (innovative recycled road pavement technology) and TechniSoil Global (retail DIY landscaping products). Managed visual identity and marketing initiatives for both B2B and B2C markets, from government infrastructure projects to consumer-facing retail products.Key Achievements:Brand & Market Development‣ Developed distinct brand identities and marketing strategies for both industrial and retail divisions‣ Created comprehensive presentation materials that secured partnerships with international businesses and government agencies for sustainable pavement technology‣ Led multilingual marketing initiatives, collaborating with Spanish and Chinese-speaking team members to develop culturally relevant materials for global marketsDigital Innovation & Content Strategy‣ Redesigned corporate websites to effectively communicate complex technical benefits of recycled pavement technology and eco-friendly landscaping solutions‣ Developed custom Dealer Locator using Google Maps API, expanding retail network visibility for DIY product line‣ Produced successful video content showcasing both industrial road construction projects and DIY landscaping tutorials‣ Created technical documentation and marketing materials that effectively communicated innovative pavement recycling technology to government agencies and construction firmsProduct Launch & Retail Success‣ Designed product packaging and marketing collateral for complete DIY landscaping product line‣ Created comprehensive product demonstration materials that drove retail adoption and sales‣ Led development of installation guides and technical specifications for both professional and DIY audiences

Established foundations in strategic creative direction while modernizing campus communications through cohesive visual identity development and innovative marketing materials.Key Achievements:‣ Developed distinct art direction for undergraduate programs that unified campus communications‣ Led high-profile collaboration with renowned composer to create original artwork for Symphony No. 1 premiere‣ Created engaging recruitment materials featuring hand-illustrated local scenes, demonstrating advanced technical and artistic skills in visual storytelling