As well as being a non-executive director, I am also a member of the Finance & Audit Committee.

Reporting to the CEO, I am a member of the executive leadership team, responsible for customer and community programs that ensure both optimal experience of the brand, but also the greatest outcomes for those we care for. My portfolio includes marketing, membership, communication, fundraising, innovation, stakeholder relations and WA's Aviation Heritage Museum.

Loam Partners is a strategic consulting firm focused on brand design - the communication, customer experience and organisational structure that ensures efficacy, believability and distinctiveness. I am a Founding Partner.

St John WA is a purpose driven, humanitarian organisation that delivers Australia's only non-state-Govt-run emergency ambulance service. Via a team of 8,000 passionate people, as the sixth largest company in Western Australia by workforce, it is the largest St John business internationally, providing an integrated health services model that pivots around its teaching of first aid in the community. This combined with being the most trusted charity in the country is helping to shape the broader… Show more St John WA is a purpose driven, humanitarian organisation that delivers Australia's only non-state-Govt-run emergency ambulance service. Via a team of 8,000 passionate people, as the sixth largest company in Western Australia by workforce, it is the largest St John business internationally, providing an integrated health services model that pivots around its teaching of first aid in the community. This combined with being the most trusted charity in the country is helping to shape the broader health sector.Reporting to the Group CEO, I sat on the senior leadership team and shared all-of-business responsibilities with my C-level peers. My work was dedicated to good governance and impactful programs.My specific focus was maintaining the high standard of trust our brand and reputation has in community, business and government. To do this I was responsible for leading a series of multi-disciplined teams.My portfolio included:- St John's First Aid business (sales / training / RTO / first responder program / workplace assessments / call centre)- Brand Media (merged media – earned / owned / paid – incl. corporate affairs / Govt. relations, social media and internal communications)- Marketing Programs (product and services / customer journey / innovation / fundraising)- Community Engagement (volunteering / events / influencers / sponsorships)- Group Business Development (customer acquisition / growth / uplift of new services) Show less

Reporting to the CEO, I sat on the senior leadership team, proudly leading the communications and brand directorate for one of the world's most trusted brands. My portfolio included:- Brand Media (merged media – earned / owned / paid – incl. social media and internal communications)- Marketing Programs (product and services / customer journey / innovation)- Community Engagement (volunteering / events / influencers / sponsorships / government)- Fundraising (peer-to-peer… Show more Reporting to the CEO, I sat on the senior leadership team, proudly leading the communications and brand directorate for one of the world's most trusted brands. My portfolio included:- Brand Media (merged media – earned / owned / paid – incl. social media and internal communications)- Marketing Programs (product and services / customer journey / innovation)- Community Engagement (volunteering / events / influencers / sponsorships / government)- Fundraising (peer-to-peer, corporate giving, grassroots and high net worth philanthropy / bequests / grants) Show less

Fresh Hope Care is a not for profit organisation that has been providing health and social services since 1938. As General Manager, Marketing & Sales for Fresh Hope Care, I was responsible for strategic marketing, sales and innovation. This included ensuring an optimal brand experience for the community and the organisation's partners, corporate affairs, lead gen, digital strategy, internal and external communications.

Magnum & Co (since rebranded as Hopeful Monsters) is an award winning integrated marketing agency based in Sydney, Australia. Representing some of the world’s biggest brands in the consumer, sport, food/drink, lifestyle, technology, education and health sectors, it is a leader in social media, content marketing, experiential, influencer marketing and public relations.My role was threefold: working to bring out the best in the team in order to deliver on our client’s goals, therein… Show more Magnum & Co (since rebranded as Hopeful Monsters) is an award winning integrated marketing agency based in Sydney, Australia. Representing some of the world’s biggest brands in the consumer, sport, food/drink, lifestyle, technology, education and health sectors, it is a leader in social media, content marketing, experiential, influencer marketing and public relations.My role was threefold: working to bring out the best in the team in order to deliver on our client’s goals, therein successfully managing the P&L. I'm proud to have led a team recognised as the Best Boutique PR Agency in the APAC Region by PRWeek! Show less

Red Agency (now Red Havas) is a leading public relations and social media agency and a key part of the Havas Village. Its reputation is built on award winning work, which has seen it recognised on the international stage by the Cannes Lions and D&AD. As General Manager of Red Agency, my role was to profitably grow the business in Australia, leading teams to continue doing inspiring work in Sydney, Melbourne and Brisbane. I was responsible for the ongoing development and evolution of the… Show more Red Agency (now Red Havas) is a leading public relations and social media agency and a key part of the Havas Village. Its reputation is built on award winning work, which has seen it recognised on the international stage by the Cannes Lions and D&AD. As General Manager of Red Agency, my role was to profitably grow the business in Australia, leading teams to continue doing inspiring work in Sydney, Melbourne and Brisbane. I was responsible for the ongoing development and evolution of the capabilities of the agency, ensuring the delivery of best practice PR and social media for clients. In my time running Red Agency we delivered record commercial results and were named agency of the year four times, by PRIA, PRWeek Asia, Campaign Asia and Mumbrella. Show less

Magnetic was focused on content marketing and social media strategy. It helped clients plan, create and share content with target audiences to achieve business goals. Its point of difference was the effective measurement of the impact it made. As part of the Spectrum Group, Magnetic Content was a sister agency to Max Australia and Spectrum Communications. I was a co-founder and the Group Business Director, tasked with building the brand, while identifying opportunities to develop… Show more Magnetic was focused on content marketing and social media strategy. It helped clients plan, create and share content with target audiences to achieve business goals. Its point of difference was the effective measurement of the impact it made. As part of the Spectrum Group, Magnetic Content was a sister agency to Max Australia and Spectrum Communications. I was a co-founder and the Group Business Director, tasked with building the brand, while identifying opportunities to develop services that ensured its capabilities were market leading. I was responsible for making sure the agency offered the best possible service to clients across the Asia Pacific region. Show less

Max was a Communications Consultancy with a focus on Public Relations for technology clients. Its USP was to consistently deliver communications outcomes that drive business value.I was the Group Business Director, tasked with identifying opportunities to develop the business while expanding its capabilities. I was responsible for ensuring the agency offered the best possible service to clients and represented industry best practice throughout the Asia Pacific region.

Spectrum Communications was one of the longest servicing technology focused agencies in the country. It now goes by the name Spectrum Group. I was the Group Business Director at Spectrum Communications, tasked with identifying opportunities to develop the business and expand its service offerings. I was responsible for ensuring the agency offered the best possible service to clients and represented industry best practice throughout the Asia Pacific region.

Max was a Communications Consultancy with a focus on Public Relations for technology clients. Its USP was consistently delivering communications outcomes that drive business value.Before being promoted to a group role I was an Account Director, tasked with guiding strategic blue chip accounts and new business development. My responsibilities included leading account teams for AARNet, BlueCentral, FujiFilm, Holler, Navman Wireless, NEXTDC, PoliPayments, Solarmax, Symantec and Teradata.

Pioneers is a not-for-profit organisation focused on supporting people in need around the world. I was a volunteer in a media team, researching and documenting issues in the Kutch District in India - building a strategic framework for sustainable assistance.

Now a part of Dell, EMC was a leading provider of information infrastructure, with 50,000 staff and revenues approaching $20B when I ran PR & Communications for the Australian and New Zealand markets. I was responsible for all communications in both countries and sat on the senior communications team at an APJ level. This included guiding our agency partners to deliver effective media and analyst relations, internal communications, events and social media programs.

Dimension Data is a leading global systems integrator and I ran PR and Marketing efforts for its subsidiary Express Data. I was promoted within the group to be responsible for all communications and special projects, including Dimension Data Learning Solutions. I managed media relations, advertising and direction of vendor campaigns for Cisco, Microsoft, Symantec, Adobe, APC, CA, Check Point, Citrix, Novell and Wyse.

Before being acquired by Dicker Data, Express Data was one of Australia and New Zealand's largest Information Communications and Technology distributors. I was responsible for all communications, from corporate brand and messaging, internal communications, vendor campaign development, advertising and public relations.

Canon is a Japanese multinational corporation that specialises in the manufacture of imaging and optical products, including cameras, camcorders, photocopiers, steppers and computer printers. I was a Product Manager in the Business Imaging Solutions Group for the Wide Format Printer portfolio in Australia, managing all marketing and communications programs for the channel.

Australian Printer is Australia’s longest running industry publication – serving professionals in the graphic communications industry for over 70 years. When I was the Editor it had a loyal readership of over 40,000 every month.

As a news and features reporter, I wrote stories focused on issues that related to SMBs in NSW.