The SAIT Program Advisory Council is a committee formed of industry professionals who meet with the SAIT School of Business Marketing Faculty to discuss marketing industry trends, changes, and demands. Our role is to assist the SAIT faculty members in the structure of their curriculum and instruction to ensure SAIT graduates enter the workforce prepared for today’s challenges.

Marketing• Oversee and manage the implementation and management of the Calgary Chamber of Commerce brand, strengthening it with every decision and execution• Develop and implement a marketing strategy that delivers on the Chamber’s brand promise, aligns to our corporate strategy, and achieves corporate objectives of awareness, recognition and revenue growthSales Leadership, Sponsorship and Partnerships• Establish and maintain effective relationships and partnerships with key stakeholders.• Identify strategic processes for prospecting and closing business with strategic partnersStrategic and Business Planning and Budgeting• Participate in all strategic planning, business planning and performance assessment activities of the Calgary Chamber.• Develop, recommend, and manage the department’s annual budget, ensuring results, accountability and value for dollars spent.• Complete annual departmental plan (aligned with the organizational business plan and departmental strategies) that outline department objectives, activities and measurable outcomes.Events & Programming Strategy • Oversight on events and programming strategy that focuses those business lines into the optimal markets and opportunities.Leadership Team Involvement• Building and maintain strong relationships with all members of the Calgary Chamber team.• Build and maintain relationships with key external stakeholders including: Chamber members, committees and Board; government employees and officials; and strategic partners.Team Oversight and Performance Management• Manage expenses and spend within board approved budget for my department’s activities and in line with spending policies

• The primary purpose of this role was to lead the Marketing, Sales and Customer Service team with an emphasis on revenue, cost of sales, gross profit, new market penetration and marketing (digital and traditional) with the single purpose of driving revenue growth and building brand awareness• Developed and implemented highly effective digital marketing and promotional strategies such as content marketing, SEO, PPC, affiliate and email marketing which provided active lead generation, event promotion and brand awareness• Utilized hands-on leadership skills to ensure that the Performance Marketing team is deploying best-in-class strategy and execution of campaigns, aggressively testing to improve ROI and achieving desired results• Deployed strong digital brand strategies expertise to build and promote a digital network of 75 training websites, including resellers and white label sites with revenue generation targets of 8 million CAD• Created and delivered weekly sales and marketing analytics reports and provide measurable insights and metrics• Led, empowered, inspired and supported the marketing, sales and customer service teams to ensure a culture of success• Directly responsible for Yardstick Training’s digital/online revenue lines and goals for all platforms and products• Recruiting, hiring, training, coaching, evaluation of the marketing and sales and customer experience team• Created sales structure, incentives, sales tools and training opportunities for the sales team• Contributed to new product development through technology review, industry research, and customer analysis

• Produced marketing strategies for the Global Petroleum Show and Oil Sands Trade Show, including exhibition and sponsorship sales, delegate marketing, and attendee marketing plans• Led the development and fulfillment of sponsorship, advertising, and contra partnerships• Managed media inquiries and interview requests while leveraging media relationships• Analyzed and provided insights on attendee reports, surveys and focus groups on ensuring event growth • Worked with dmg’s global business units to foster collaboration and integration of corporate marketing strategies • Developed and executed overall online sales strategy for all websites, social media, and digital products• Generated exhibitor and sponsorship leads for event sales team• Maintained advertising schedule, ensuring all ads (paid and contra) are created and delivered on time• Took leadership in establishing and fostering relationships with attendees, exhibitors, sponsors, associations, and trade groups to encourage visibility and growth of events• Identified event growth opportunities and advice on messaging, product sales, objectives and tactics

• Orchestrated the overall marketing strategy, including digital platforms, social media, and publications for Hockey Canada's events, initiatives, and development products• Served as the marketing and digital media expert on Hockey Canada’s senior leadership team. Accountable for continually expanding the fan and customer base through marketing campaigns and cross promotions in a bilingual environment• Developed, implemented, and executed online and on-site promotional plans including all branding, design, print, social media, video, photo and content development for events, programs, and special initiatives• Oversaw and maintained HockeyCanada.ca’s strategic delivery, marketing, and digital infrastructure• Collaborated with external groups including sponsors, event host committees, freelancers, and consultants• Implemented traditional and targeted digital marketing sales campaigns to sell merchandise and tickets• Interpreted analytics to support, influence, and manage the multichannel end user experience • Oversaw the development of five social media distribution channels with 50 different events and team feeds

As project manager, designed and launched the Open Door Music Festival website with new media shop. • Responsible for maintenance on various client websites and platforms.• Collaboratively worked as a team player and leader to ensure that all deadlines were met on or ahead of schedule.