"3 things that will make you great for the entirety of your career" quoted one of the greatest leaders I've worked under.Hard Skills: Understanding every nook and cranny of your product. Soft Skills: Listen to understand and not to respond both with internal and external stakeholders.Motivation: Find your reason, make it intrinsic, hold on to it.Hey, I'm Aaron. I've since referenced the quote above as a compass to every facet of my career and it has always rung true.I started off my career as an outbound telesales representative (I know, tell me about it.)It was the most one of the most painful yet enlightening phases of my life. I came to learn this truth: While each individual's psychological makeup is different, a well built sales funnel leads to the same end.I was instantly hooked. I wanted to figure it out, how can I understand my clients' need and communicate value over a call?I spent days and weeks building multiple outcome scenarios for every question I could ask over a call, and how I could drive the conversation to a favourable outcome. It finally all came together.Over a call to a client, I was poached to set up a telesales team for a national private university; have gone on to become a top-performing business development professional and have led multiple sales teams to overachieve targets but what truly excites me is the enticing world of food & beverage.Today, I build corporate partnership, derive campaign strategies, carry responsibility for revenue growth of SEA's leading startup, dahmakan. The same still rings true, technical hard skills and people-driven soft skills have helped me serve partners whilst putting myself in their shoes, whereas a solid intrinsic set of values and motivation continues to serve me my 'why' even on the hardest of days.Now that you know my story, tell how I can help connect dahmakan to yours.
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Senior Marketing ManagerMcdonald'SPetaling Jaya, My -
Marketing ManagerMcdonald'S May 2022 - PresentChicago, Illinois, UsFamily Marketing Lead:- Lead growth of family brand and business portfolio for McDonald's Malaysia.- Coordinate end to end Happy Meal calendar development, growth and communication roll out.- Lead selected national campaigns to drive overall business results for specific platforms. -
Assistant Head Of MarketingPop Meals May 2021 - May 2022Kuala Lumpur, My- Lead Pop Meals' marketing team to achieve overall set growth targets and increase market share in the QSR space.- Work closely with founders to ideate, design, and implement the overall marketing strategy to grow Pop Meals' business in Malaysia.- Analytics, performance tracking of Pop Meals dine-in, delivery, takeaway, aggregator business verticals.- Market research to continuously anticipate and improve Pop Meals' product value proposition.- Product marketing strategy to improve customer acquisition, retention, and growth.- Oversee all outlet launch marketing strategy and local store marketing strategy.- Online and offline marketing channels including search, paid socials, content, mobile, roving, OOH, CRM, partnerships.- Plan, develop and implement Pop Meals' annual marketing calendar.- PR & Branding; work closely with PR agency to drive brand awareness and build brand love amongst consumers. -
Senior Marketing ManagerPop Meals Nov 2019 - May 2021Kuala Lumpur, MyResponsibilities:- Market research and business development analyses to improve customer experience, product offering, brand positioning.- Development and implementation of overall marketing strategy to achieve set revenue targets through awareness, customer acquisition & retention.- Local Store Marketing (LSM) strategy to drive dine-in footfall, takeaway, delivery, and aggregators.- Online marketing channels including search, paid social media, content, and mobile.- Offline marketing channels including store launches, promotions, OOH, and partnerships.- Measure, track and report performance of Pop Meals’ marketing campaigns and channels.- Coordinate with PR agency to drive publicity and brand awareness for Pop Meals.- Product development for add-ons category (sides, drinks, and dessert).- Leading a small team of effective marketers including copywriter, intern, etc.Achievements (2020): - Led planning and execution of Pop Meals’ rebranding exercise from dahmakan. - Organized and launched ‘7 days of Pop Meals’ campaign with key KOLs at a minimal budget spend. - Coordinated all marketing activities for the launch of Pop Meals flagship outlet at D’PulzeAchievements (2019): - Led turnaround of add-ons category contribution margin of 19% to 60% - Launch of dahmakan’s #mycompanycares during MCO, generating revenue of RM300K-Development of dahmakan’s inner circle community (customer community for continuous feedback) -
Head Of Corporate SolutionsPop Meals Jul 2019 - Nov 2019Kuala Lumpur, MyResponsibilities: - Development and implementation of strategy to grow dahmakan’s corporate solutions segment.- Full cycle B2B partnership development with leading corporates to roll out of dahmakan’s Digital Canteen initiative.- Achieve key set targets of daily meals sold through the Digital Canteen initiative- Development and implementation of marketing strategy for Digital Canteen initiative to drive user acquisition, retention and growth.- Lead a team consisting of business development, operations, marketing, and key account management. Achievement:- Grew corporate partners from 7 to 70 companies in 6 months.- Grew daily meal sales from 100 to 1000 from Digital Canteen initiative. -
Senior Corporate Sales ManagerPop Meals Feb 2019 - Jul 2019Kuala Lumpur, My- Identify sales and partnership opportunities to acquire new corporate partners by liaising both with office managers and top management of large companies.- Running outbound campaigns, delivering presentations to close deals and jointly working with marketing.- Innovate and improve business development strategies with the team. Roll out and test new initiatives and explore different customer segments. -
Centre Sales ManagerUkec United Kingdom Education Centre Sep 2017 - Feb 2019Manchester, Greater Manchester, Gb- Lead the charge in achieving set enrollment targets.- Oversee marketing and growth strategies of the company.- Oversee day to day operations of United Kingdom Education Centre's first Malaysia office.- In charge of building relationships with key stakeholders (International Schools, Pre-University Providers, etc)- Providing liaison and marketing channels for 84 of UK's Top Universities- And MOST IMPORTANTLY, looking out for the well-being and growth of my 5-man team. -
National Key Account ManagerGroupon Nov 2016 - Jan 2017Chicago, Il, UsWithin a brief period of time acquired new partnerships for 4 of Starhill Gallery's best restaurants. -
Business ConsultantGroupon Apr 2016 - Oct 2016Chicago, Il, Us-Generated one of the highest gross revenue within local business team (business acquisition) through effective partnerships and exciting feature structures.-First consultant to negotiate a partnership with two of Malaysia's largest cold-press juice companies, La Juiceria & Life Juice Co.-Within a brief stint of 6 months, graduated to the National Account team to acquire partnerships from higher level and more complex businesses. -
Sales And Marketing ExecutiveSegi University & Colleges Mar 2016 - Apr 2016Petaling Jaya, Selangor, My1.Lead activator for all telemarketing activities involving Segi University Kota Damansara Center.2.Oversee day to day tasks execution of part-time team at Local Sales and Marketing department. -
Telemarketing ExecutiveSegi University & Colleges Feb 2015 - Mar 2016Petaling Jaya, Selangor, My1.Initiate Telemarketing efforts for Segi University Kota Damansara. Hire, train and commence all telemarketing activities for the centre.2.Initiate SMS/Email marketing campaigns for Segi University Kota Damansara Center -
Premium Business Development ConsultantComfori International Nov 2014 - Feb 20151.Lead generation and cold-calling.2.Telesales.3.Only Business Consultant to successfully close a deal for Program below.
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InternLittle Champs Daycare Jan 2014 - Jul 2014• 6 month Psychology Internship program• Class teacher for 4-6 year old Children• Preparation of Education syllabus for classes• Research on Child Learning theories -
Customer Service Executive (Part-Time)Pestle & Mortar Clothing Oct 2012 - Mar 2013Petaling Jaya, Selangor, My• Shop keeper of Pestle and Mortar Clothing outlet in Subang• Liaise customers’ questions and enquiries via e-mail and in person.• In charge of compiling, packaging and sending out of order list -
Hitz.Fm Cruiser (Part-Time)Astro Radio Sdn Bhd Aug 2011 - Aug 2012My• Travelled around Malaysia as part of Malaysia’s No.1 Hitz station promo team• On-air crossovers to inform listeners on whereabouts of the team• Assisted in set up and tear down of many events with Hitz.fm• Travelled around the Klang Valley daily to interact and meet up with listeners and target audience of the station.• Play games and give out prizes to build relationship with listeners. -
Waiter (Part-Time)Tgi Fridays Malaysia Jan 2009 - Jun 2009• Greet and welcome customers that come into the restaurant.• Communicate to customers and suggest items that are on the menu list.• Persuade customers in a gentle manner to try new items on the menu.• Works as a team by helping out in areas where there is shortage of staff.• End to end service to each customer, from the time they walk in to the time they leave. Make customers feel important and satisfied that they came to the restaurant.
Aaron Raj Skills
Aaron Raj Education Details
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Upper Iowa UniversityCommunication And Psychology
Frequently Asked Questions about Aaron Raj
What company does Aaron Raj work for?
Aaron Raj works for Mcdonald's
What is Aaron Raj's role at the current company?
Aaron Raj's current role is Senior Marketing Manager.
What schools did Aaron Raj attend?
Aaron Raj attended Upper Iowa University.
What skills is Aaron Raj known for?
Aaron Raj has skills like Teamwork, Public Speaking, Customer Service, Marketing, Leadership, Coaching, Marketing Communications, Business Development, Management, Social Media, Sales, Marketing Strategy.
Who are Aaron Raj's colleagues?
Aaron Raj's colleagues are Dave Parker, Dominic Stegman, Rosita Otero, Linsey Van Breen, Jas Undefined, Dolores Hernandez, Emily Hernandez.
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