Aaron Raj Email & Phone Number

Petaling Jaya, My

Chicago, Illinois, Us

Family Marketing Lead:- Lead growth of family brand and business portfolio for McDonald's Malaysia.- Coordinate end to end Happy Meal calendar development, growth and communication roll out.- Lead selected national campaigns to drive overall business results for specific platforms.

Kuala Lumpur, My

- Lead Pop Meals' marketing team to achieve overall set growth targets and increase market share in the QSR space.- Work closely with founders to ideate, design, and implement the overall marketing strategy to grow Pop Meals' business in Malaysia.- Analytics, performance tracking of Pop Meals dine-in, delivery, takeaway, aggregator business verticals.- Market research to continuously anticipate and improve Pop Meals' product value proposition.- Product marketing strategy to improve customer acquisition, retention, and growth.- Oversee all outlet launch marketing strategy and local store marketing strategy.- Online and offline marketing channels including search, paid socials, content, mobile, roving, OOH, CRM, partnerships.- Plan, develop and implement Pop Meals' annual marketing calendar.- PR & Branding; work closely with PR agency to drive brand awareness and build brand love amongst consumers.

Kuala Lumpur, My

Responsibilities:- Market research and business development analyses to improve customer experience, product offering, brand positioning.- Development and implementation of overall marketing strategy to achieve set revenue targets through awareness, customer acquisition & retention.- Local Store Marketing (LSM) strategy to drive dine-in footfall, takeaway, delivery, and aggregators.- Online marketing channels including search, paid social media, content, and mobile.- Offline marketing channels including store launches, promotions, OOH, and partnerships.- Measure, track and report performance of Pop Meals’ marketing campaigns and channels.- Coordinate with PR agency to drive publicity and brand awareness for Pop Meals.- Product development for add-ons category (sides, drinks, and dessert).- Leading a small team of effective marketers including copywriter, intern, etc.Achievements (2020): - Led planning and execution of Pop Meals’ rebranding exercise from dahmakan. - Organized and launched ‘7 days of Pop Meals’ campaign with key KOLs at a minimal budget spend. - Coordinated all marketing activities for the launch of Pop Meals flagship outlet at D’PulzeAchievements (2019): - Led turnaround of add-ons category contribution margin of 19% to 60% - Launch of dahmakan’s #mycompanycares during MCO, generating revenue of RM300K-Development of dahmakan’s inner circle community (customer community for continuous feedback)

Kuala Lumpur, My

Responsibilities: - Development and implementation of strategy to grow dahmakan’s corporate solutions segment.- Full cycle B2B partnership development with leading corporates to roll out of dahmakan’s Digital Canteen initiative.- Achieve key set targets of daily meals sold through the Digital Canteen initiative- Development and implementation of marketing strategy for Digital Canteen initiative to drive user acquisition, retention and growth.- Lead a team consisting of business development, operations, marketing, and key account management. Achievement:- Grew corporate partners from 7 to 70 companies in 6 months.- Grew daily meal sales from 100 to 1000 from Digital Canteen initiative.

Kuala Lumpur, My

- Identify sales and partnership opportunities to acquire new corporate partners by liaising both with office managers and top management of large companies.- Running outbound campaigns, delivering presentations to close deals and jointly working with marketing.- Innovate and improve business development strategies with the team. Roll out and test new initiatives and explore different customer segments.

Manchester, Greater Manchester, Gb

- Lead the charge in achieving set enrollment targets.- Oversee marketing and growth strategies of the company.- Oversee day to day operations of United Kingdom Education Centre's first Malaysia office.- In charge of building relationships with key stakeholders (International Schools, Pre-University Providers, etc)- Providing liaison and marketing channels for 84 of UK's Top Universities- And MOST IMPORTANTLY, looking out for the well-being and growth of my 5-man team.

Chicago, Il, Us

Within a brief period of time acquired new partnerships for 4 of Starhill Gallery's best restaurants.

Chicago, Il, Us

-Generated one of the highest gross revenue within local business team (business acquisition) through effective partnerships and exciting feature structures.-First consultant to negotiate a partnership with two of Malaysia's largest cold-press juice companies, La Juiceria & Life Juice Co.-Within a brief stint of 6 months, graduated to the National Account team to acquire partnerships from higher level and more complex businesses.

Petaling Jaya, Selangor, My

1.Lead activator for all telemarketing activities involving Segi University Kota Damansara Center.2.Oversee day to day tasks execution of part-time team at Local Sales and Marketing department.

Petaling Jaya, Selangor, My

1.Initiate Telemarketing efforts for Segi University Kota Damansara. Hire, train and commence all telemarketing activities for the centre.2.Initiate SMS/Email marketing campaigns for Segi University Kota Damansara Center

1.Lead generation and cold-calling.2.Telesales.3.Only Business Consultant to successfully close a deal for Program below.

• 6 month Psychology Internship program• Class teacher for 4-6 year old Children• Preparation of Education syllabus for classes• Research on Child Learning theories

Petaling Jaya, Selangor, My

• Shop keeper of Pestle and Mortar Clothing outlet in Subang• Liaise customers’ questions and enquiries via e-mail and in person.• In charge of compiling, packaging and sending out of order list

My

• Travelled around Malaysia as part of Malaysia’s No.1 Hitz station promo team• On-air crossovers to inform listeners on whereabouts of the team• Assisted in set up and tear down of many events with Hitz.fm• Travelled around the Klang Valley daily to interact and meet up with listeners and target audience of the station.• Play games and give out prizes to build relationship with listeners.

• Greet and welcome customers that come into the restaurant.• Communicate to customers and suggest items that are on the menu list.• Persuade customers in a gentle manner to try new items on the menu.• Works as a team by helping out in areas where there is shortage of staff.• End to end service to each customer, from the time they walk in to the time they leave. Make customers feel important and satisfied that they came to the restaurant.