➤ Focusing on brand strategy, brand identity, and visual design to deliver outstanding results to exceed client expectations.➤ Leading the brand development for up-and-coming start-ups ranging from wellness to technology and SaaS.➤ Collaborating with a diverse range of clients in various industries to build compelling and memorable brands.➤ Facilitating workshops to guide clients in crafting their mission and vision statements, defining brand values, identifying their ideal customer avatars, and assisting in the creation of their brand positioning statement.➤ Remaining current with the latest web standards, design trends, industry best practices to craft strong brand experiences.➤ Managing interactions and coordination between clients and third-party providers to facilitate product movement.➤ Delivering a broad range of digital solutions including company websites leveraging web builders like Divi and Oxygen.➤ Managing e-commerce platforms for brands and working with marketing teams to develop brand and digital content.➤ Assembling on-demand teams that include designers, developers, animators, photographers, and copywriters.➤ Repositioning brands to increase brand relevance with new demographics while not alienating core consumers.➤ Created and ran a social media campaign for Garner's Janitorial that resulted in a 24% increase in new leads.➤ Designed the brand identity, website, and UX/UI for a goal-setting app supporting a 4.3-star rating in the App Store.➤ Designing logos, brand identity collateral, and marketing material based on strategy roadmaps created during workshops.➤ Creating digital brand guides that outline logo usage, typography, colors, photography, iconography, and illustrations.

➤ Creating digital, web, and print materials working with the creative director, other senior designers, and copywriters.➤ Collaborating with copywriters to produce engaging social media marketing posts and produces all visuals.➤ Bringing creative concepts to life through strong ideation, strategic thinking, and exceptional presentation skills.➤ Developing print and web solutions from concept to production while adhering to both brand and strategic goals.➤ Collaborating with copywriters, art directors, and print producers to brainstorm, develop, and execute creative concepts.➤ Effectively managing projects and ensuring they are consistently on time and on budget while meeting specifications.➤ Contributing to weekly and monthly meetings with team members to discuss projects, milestones, issues, and goals.➤ Creating design pieces from concept to completion including a wide range of digital, environmental graphics (EGD), and printed materials.

➤ Upheld the brand's integrity by providing outstanding design solutions for various digital and physical products.➤ Successfully created and crafted visually captivating web pages, landing pages, and sales banners.➤ Ensured that every design element adhered to Hay House's brand standards and effectively conveyed its values.➤ Designed and executed logos, promotional items, and digital/print materials for major events, tradeshows, and summits.➤ Led product design for top-tier authors Suze Orman, Anthony William, Louise Hay, Dr. Wayne Dyer, and many others.➤ Managed production artist's workload and priorities to meet internal client timelines, budgets, and specifications.➤ Created web prototypes using Adobe XD that illustrated how websites would look and function prior to execution.➤ Designed book sleeve for Suze Orman's New York Times Best Seller, The Ultimate Retirement Guide for 50+.➤ Led and contributed to brainstorming and creative ideation sessions with department managers and the executive team.➤ Designed Suze Orman's successful Will and Trust Protection Power Pak that premiered on HSN in 2019.➤ Compiled and reviewed reports and analytics to improve and optimize UX and create quality digital product lines.➤ Created and implemented design request automations that increased efficiency resulting in faster turnaround times.➤ Designed PBS special product packaging for Suze Orman's The Complete Ultimate Retirement Program.➤ Branded and created social media marketing materials for Hay House's Empower You Unlimited audio app.➤ Redesigned the Empower You Unlimited audio app welcome screen resulting in 24% increase of new accounts created.➤ Branded 2 of Suze Orman's online courses, 9 Steps to Financial Freedom and Conquering Your Financial Fears.

➤ Served as the lead designer and managed designers and mentored design interns to bring numerous projects to life.➤ Led design efforts on web and print marketing materials for CreativeMob clients and the TicktBox platform.➤ Branded the TicktBox SaaS platform, rebranded Gofobo and the CreativeMob Agency, and redesigned agency website.➤ Led the successful design and execution of both back-end and front-end user interfaces for the TicktBox platform.➤ Managed and optimized UX/UI for client web sites to ensure a seamless, engaging, and branded user experience.➤ Directed design for all Fortune 500 clients including Sony Pictures, Relativity Media, Fox Searchlight, and Lionsgate.➤ Designed multiple e-commerce websites and landing pages for CreativeMob clients and optimized sites for SEO.