Aaron Dobrow Email & Phone Number

Fort Worth, Tx, Us

United States

I run the Business Development Department. I have 3 full-time business development representatives and 8 salespeople focusing on customer engagement.

Gainesville, Texas, United States

Director of Internet and Digital Business Development: Manage all digital processes. Oversee digital marketing strategy, vendor selection, and customer relations. I train the sales staff to correctly utilize our CRM. I leverage CDP's and analytics to make data-driven decisions.OEM's I have extensive knowledge of are: Kia, Chrysler, Jeep, Dodge, RAM, Fiat, Ford, Chevrolet, Buick, GMCMarketing to specific audiences and segments to generate low funnel, high quality leads. I increased our opportunities by 15% in my first six monthsUsing CRM and DMS data, first party data is a huge part of modern digital marketing. By retaining current customers, our cost of acquisition has been reduced by roughly $100.00 per saleEducating buyers with relevant content to generate high value SEO opportunities. I've used a variety of marketing strategies and marketing mixes that include SEM, paid and organic social, videos, email marketing, and first party data to generate leads in all funnels. Increasing the quality of leads significantly

Manage all aspects of digital process. Administer CRM tool and manage each location’s internet director and team. Oversee digital marketing strategy, vendor selection, and relations.KEY COMPETENCIES: DIGITAL STRATEGY, DATA ANALYSIS, CHANGE MANAGEMENT, TEAM LEADERSHIP, BUDGETSReduced 3rd party vendor costs by $25K per month by raising sales utilizing digital marketing analytics and CRM data● Influenced GM partner to cut 3rd party vendors (ex: Cars.com) based on data analytics● Prepared and trained internet sales directors and teams on new lead management, integrating digital retailing● Gathered new lead sources with better percentages so expenses were coveredKEY COMPETENCIES: TEAM DEVELOPMENT, PROCESS ANALYSIS & CREATION, DATA ANALYSISRaised sales 20% by changing Kia internet lead handling process and reducing high rate of prospective customer loss● Hired internet sales director and team of six salespeople to work internet leads efficiently● Trained new director and team on most effective use of new lead handling process to optimize results● Incentivized internet sales team to contact prospects sooner, set demo appointments, and sell more carsKEY COMPETENCIES: DIGITAL STRATEGY, PROCESS CREATION, STRATEGIC DIRECTION, VENDOR RELATIONSHIPS, COMMUNICATIONImproved digital marketing for company by shouldering responsibility for 3 more Kia stores and Chevrolet pre-owned● Launched new initiative to convert digital marketing mix for both newly added outlets and prior responsibilities● Streamlined marketing throughout all outlets to provide more sales opportunities for each store● Improved vendor utilization and quality of relationships throughout all stores

Directed consumer marketing and created infrastructure that was successfully used to monetize start-up Facebook application company.KEY COMPETENCIES: BUSINESS DEVELOPMENT, MARKETING, UX DEVELOPMENT, PROJECT MANAGEMENT, OPERATIONS, LEADERSHIPGenerated revenue with go-to-market strategy using web-based coupon, built & implemented profitability plan ● Architected solution for generating revenue within app and designed linked consumer marketing plan ● Implemented both parts of plan of expected schedule, thus bringing in revenue sooner● Led team and managed project throughout process and was asked to become COO based on success of project

Dallas/Fort Worth Area

In charge of marketing efforts for company and its clients. Strategized and created online campaigns for clients. Selected team/vendor to create and develop client websites. KEY COMPETENCIES: LEADERSHIP, TRAINING, MARKETING STRATEGY, CLIENT RELATIONSHIP, PROGRAM DEVELOPMENTProduced $100K gross from new client acquisition and grew existing client revenue ● Collaborated with owner to acquire new business across TV, promotions, and digital marketing products● Authored improved marketing programs for use across diverse range of clients from banks to restaurants● Built on success of each program with both new clients and raising existing client revenue

Ran interactive sales meetings to close deals and talk strategy and budget with prospective clients. Conceptualized and launch new products for clients. Acted as client consultant on websites.KEY COMPETENCIES: PROJECT MANAGEMENT, MARKETING STRATEGY, CONTINUOUS IMPROVEMENT, CLIENT RELATIONSHIPS, SALESBuilt innovative marketing programs for sales department leading to promotion to digital marketing project manager● Piloted sales initiative for digital marketing SEO/SEM and developed client relations to gain additional revenue● Learned new tasks quickly, increased quality of client relationships, and oversaw web development department● Added clients to portfolio by demonstrating value of new program and how it increased existing client revenue

Used creativity and digital expertise to create online advertising videos to connect audiences to client products and services. Created content and oversaw online use including social media. KEY COMPETENCIES: CONTENT CREATION, ONLINE MARKETING, SOCIAL MEDIA, TECHNICAL EXPERTISE, PRODUCT POSITIONINGCreated and edited innovative video of high school football highlights for North Texas Chevy dealerships’ marketing● Utilized music and eye-catching editing in high school football video to promote players● Earned recognition for work ethic and passion for material ● Gained approval from dealership owner for quality and power of video for use as marketing tool

Performed all functions of broker from sales and marketing to production, accounts payable, and receivable. Administered office and other personnel. KEY COMPETENCIES: LEADERSHIP, BUSINESS DEVELOPMENT, PLANNING, MARKETING PROGRAM, PRODUCT POSITIONING, COMMUNICATIONLeveraged sales and marketing abilities to build profitable, successful mortgage brokerage business at age 28 ● Authored business plan based on developing relationships with realtors, builders, and other loan officers ● Specialized in top customer service, particularly in creating success when other officers or companies failed● Optimized product lineup diversity and quality to ensure clients in various situations would find help