Aaron Smith Email & Phone Number

Detroit, MI, US

Detroit, MI, US

Driving marketing initiatives that help build awareness and provide growth for Sift. Focused on driving qualified leads for sales team by managing an amazing team that oversees lead generation, content, design and sales development. Have a driving curiosity for understanding how our product is impacting customers.- Increased SQLs by +400% (Q1 2021 vs. Q1.

Universal City, CA, US

• Create actionable insights and develop recommendations to improve user experience, engagement and monetization of Universal Studios Hollywood web properties.
• Lead the design, creation, execution and analyses of A/B and multivariate tests to optimize the site for core business goals.
• Helped lift revenue of business over $5M annually through mobile platform store layout test.
• Utilize Adobe Analytics to create reports and dashboards which helped paid media team understand which templates were producing higher conversion rates.
• Oversaw tag implementation using Adobe Launch for Halloween Horror Nights web property. https://hollywood.halloweenhorrornights.com/
• Worked with NBC Universal team to help implement reporting and analytics for Halloween Horror Nights Mobile Entertainment app which helped with identifying top mazes and content to promote for future app.

Los Angeles, CA, US

• Create, coordinate, execute and redefine digital marketing strategies and campaigns
• Manage SEM and SEO day-to-day operations including keyword research, bid adjustments, ad optimization, budgeting, forecasting and reporting
• Leverage marketing automation, CRM and other technologies to support campaign execution (Salesforce, Google Analytics, Marketing Cloud, HubSpot, etc.)
• Utilized A/B landing page tool called Instapage to decrease Cost/Lead by 58%, and increase conversion rates by 68%.
• Drove organic visitors to new website, starting from 1824 sessions at launch to 7127 sessions one year later through improved on-page SEO, link cleanup, proper 301 redirecting and link outreach
• Increased Avg. Time on Page 19% in 6 months by installing Predictive Intelligence on website, which recommends content based on viewing behavior

• Implemented Gale Beautiful Library photo contest from libraries across the U.S. that gathered over 800 submissions, and over 12,000 votes.
• Led the design of new logo for the state of Vermont’s online library department as well as other company product logos.
• Executed launch of rebranding for public library business, which included creating persona based merchandising sites.
• Created Gale Digital Collection catalog in a month.

• Responsible for project management that supports product, service and go to market initiatives from point of inception through final delivery, including design, copywriting, proofreading, and utilizing appropriate.
• Managed search engine marketing campaign through Google AdWords for top 25 book titles which generated 4451 visits and 411 soft conversion events. (9.9% of people who clicked on ad requested a sample, made a book.
• Created product simulation videos promoting digital learning solutions which generated 5,860 trials or walk-throughs since inception with an average walk-through time of 3.8 minutes.
• Promoted a series of live event streaming sessions. Had an event record 516 attendees for Engage 2013 streaming session.
• Generated 150 trials within 1 day for email campaign promoting our database products.
• Improve email responses and webinar signups through subject line testing, copy editing, template redesigns, and email metric analysis.

Longueuil, Quebec, CA

• Wrote blog posts on behalf of our company for a leading software blog that generates over 13,000 visitors/month on average (see ex. below 'Improving Online E-Commerce through SEO')
• Used LinkedIn to list Azox Products and was able to attain over 32 professional recommendations from customers, and partners who resell our products with supported marketing campaigns.
• Grew followers from around 20 to over 500 and increased overall engagement (retweets, replies and mentions). Post information that includes links to our monthly newsletters, blog posts and new product announcements.
• Plan and manage events we exhibit at like Microsoft Convergence (10,000+ attendees)

Longueuil, Quebec, CA

• Created monthly e-mail campaigns/newsletters/press releases.
• Developed marketing material such as product data sheets, and powerpoint slides.
• Generated new advertising and marketing design concepts and ideas.
• Created brochures, and design magazine ads and inserts using Adobe InDesign, Photoshop and Illustrator.
• Daily responsibilities included monitoring and managing our companies social media outlets (Facebook, LinkedIn, YouTube, Twitter and Flickr)
• Updated website with important news or other content additions.

• Fulfill duties for a startup firm that provides marketing & public relation solutions for the energy sector.
• Compile, update and maintain contacts for database.
• Research the latest developments and events occurring in the energy sector, as well as follow bloggers, journalist, and writers who cover cleantech and renewable energy.
• Produce reports on my findings for clients.
• Recommend conferences, events, and expos that clients should attend.
• Discover which social media networks clients should have a presence in.

Chicago, IL, US

• Help assist customers in a professional manner, and utilize problem solving skills to resolve customer issues both face to face and over the phone.
• Handle all typical cashier duties including cash, ETF and check transactions.
• Maintain clean, safe and organized work environment for associates and customers.
• Replenish, price and properly locate inventory into correct locations throughout the storeroom.
• Properly follow planogram and shelving layouts, including setting up ad displays.
• Interact with customers as last line of contact when assisting them with carryouts of large items like furniture and patio sets.

Bba (Magna Cum Laude), Marketing, Spanish, Business

Spanish Studies

Liberal Arts, Spanish