Aaron Smith

Aaron Smith Email and Phone Number

Vice President Marketing at Sift @ Sift
Aaron Smith's Location
Los Angeles, California, United States, United States
Aaron Smith's Contact Details
About Aaron Smith

Aaron Smith is a Vice President Marketing at Sift at Sift. He possess expertise in social media, lead generation, seo, blogging, email marketing and 28 more skills. Colleagues describe him as "A growth marketer on a mission” is the phrase that comes to mind when I think about Aaron. I had the pleasure of working with Aaron for a year at Sift. Aaron joined the team at a key point in developing our marketing strategy, and I was truly impressed by his ability to immediately make an impact. From his very first day, he was always looking for ways to add value, whether it was through new lead-generating initiatives, methods to optimize our website, or setting up new processes for sales/marketing to collaborate. His drive to test new ideas, improve processes, and realize results, is unparalleled, and his initiative pushed others on the team to improve as well. As a manager, Aaron was truly collaborative and supportive of my growth, consistently encouraging me to take on new projects and continue my learning. And as a leader, he was thoughtful about finding new ways to bring the whole team together and contributed greatly to keeping our team connected and collaborating as a remote (and now hybrid) company. One example that comes to mind is how he blocked out recurring office hours on his calendar for anyone on the team to ask him questions, get help, or just catch up. Aaron would be a vital part of any team that he joins and he comes with my highest recommendation!", "Aaron is an enthusiastic and creative marketer. When I have worked with him he has generated new, creative ideas to help other people, above and beyond what was needed. Aaron has been great to work with, friendly and always willing to help.", and "Aaron worked as a marketing intern for my startup company, Squiggle Energy, during the summer of 2009. While there he completed various projects and research assignments that dealt with providing marketing and public relation solutions to clients in the energy and cleantech sector. Aaron has a great attention to detail, and was able to suggest ideas that aimed at increasing the online presence for our clients. He managed journalist and blogger contacts, prepared reports that were presented to clients, and created several databases that helped facilitate business processes."

Aaron Smith's Current Company Details
Sift

Sift

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Vice President Marketing at Sift
Aaron Smith Work Experience Details
  • Sift
    Vice President Marketing
    Sift Jun 2022 - Present
    Detroit, Mi, Us
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  • Sift
    Marketing Director
    Sift Jul 2020 - Jun 2022
    Detroit, Mi, Us
    Driving marketing initiatives that help build awareness and provide growth for Sift. Focused on driving qualified leads for sales team by managing an amazing team that oversees lead generation, content, design and sales development. Have a driving curiosity for understanding how our product is impacting customers.- Increased SQLs by +400% (Q1 2021 vs. Q1 2020)- Increased leads by +155% from Q4 2020 to Q1 2021- Provided sales with a growing pipeline of marketing sourced inbound leads. (Increased opportunities by 150% from Q3 2020 - Q4 2020 & 500% from Q1 2021 vs. Q1 2020)- Drove organic reviews on G2 & other platforms (Made product grid for Org Chart Software for first time in product history in Winter 2020 & obtained Leader award in Fall of 2021).- Increased organic visits to the website by 137% - Q1 2020 vs. Q1 2021- Achieved over 1,000+ organic video views on YouTube in less than three months for new product video targeting niche business relevant keywords.- Successfully launched marketing campaign for new app for Microsoft Teams.- Helped drive awareness by having articles published in leading publications like SHRM.
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  • Universal Studios Hollywood
    Senior Analyst, Digital Analytics
    Universal Studios Hollywood May 2018 - Jul 2020
    Universal City, Ca, Us
    Create actionable insights and develop recommendations to improve user experience, engagement and monetization of Universal Studios Hollywood web properties.• Lead the design, creation, execution and analyses of A/B and multivariate tests to optimize the site for core business goals.• Helped lift revenue of business over $5M annually through mobile platform store layout test.• Utilize Adobe Analytics to create reports and dashboards which helped paid media team understand which templates were producing higher conversion rates.• Oversaw tag implementation using Adobe Launch for Halloween Horror Nights web property. https://hollywood.halloweenhorrornights.com/• Worked with NBC Universal team to help implement reporting and analytics for Halloween Horror Nights Mobile Entertainment app which helped with identifying top mazes and content to promote for future app.• Helped with SEO improvements on USH web properties like (Running Universal, USH and Halloween Horror Nights) and fixing indexing issues and on page SEO optimization.• Deliver weekly reporting on key metrics, site enhancements and other change impacts to VP and other directors.• Executed implementation, tagging and reporting for B2B USH site which previously had no analytics and was able to provide sales leaders with insight into which times of day, conversion funnels and devices were most effective in driving revenue.• Provided insight to help social team help drive more engagement through their social posts.Helped transfer static dashboards built in Excel to Domo and assisted with refining SQL queries and working with vendor to fully transfer over 8 dashboards.
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  • Verizon Digital Media Services
    Digital Analytics/Seo/Sem Specialist
    Verizon Digital Media Services Mar 2015 - May 2018
    Los Angeles, Ca, Us
    • Create, coordinate, execute and redefine digital marketing strategies and campaigns• Manage SEM and SEO day-to-day operations including keyword research, bid adjustments, ad optimization, budgeting, forecasting and reporting• Leverage marketing automation, CRM and other technologies to support campaign execution (Salesforce, Google Analytics, Marketing Cloud, HubSpot, etc.)• Utilized A/B landing page tool called Instapage to decrease Cost/Lead by 58%, and increase conversion rates by 68%.• Drove organic visitors to new website, starting from 1824 sessions at launch to 7127 sessions one year later through improved on-page SEO, link cleanup, proper 301 redirecting and link outreach• Increased Avg. Time on Page 19% in 6 months by installing Predictive Intelligence on website, which recommends content based on viewing behavior• Advertise sponsored updates on LinkedIn driving a higher than industry average 0.34% CTR and 0.38% Engagement Rate across 5 campaigns in 6 month period.• Learned and implemented Google Tag Manager on website which saved time from having to implement tracking pixels through web developer and decreased our time to launch campaigns.• Implemented marketing attribution tool (Bizible) to understand which digital marketing channel our revenue was coming from and how to best allocate budget• Continually improved and automated weekly dashboard reports, started from reports generated using pivottables and vlookups to using Google Data Studio and APIs to automatically generate reports.• Optimize SEO of blog posts and other pages on an ongoing basis through WordPress CMS plugin called Yoast SEO, keywordtool.io and MOZ• Designed banner ads using Google Web Designer, Lightbox tool and Photoshop before eventually transitioning tasks to design team and teaching them how to use Google Web Designer and Lightbox
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  • Cengage Learning
    Marketing Communications Manager
    Cengage Learning Nov 2013 - Mar 2015
    • Implemented Gale Beautiful Library photo contest from libraries across the U.S. that gathered over 800 submissions, and over 12,000 votes.• Led the design of new logo for the state of Vermont’s online library department as well as other company product logos.• Executed launch of rebranding for public library business, which included creating persona based merchandising sites.• Created Gale Digital Collection catalog in a month.
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  • Cengage Learning
    Associate Marketing Communications Manager
    Cengage Learning Oct 2012 - Nov 2013
    • Responsible for project management that supports product, service and go to market initiatives from point of inception through final delivery, including design, copywriting, proofreading, and utilizing appropriate design software to develop materials in house, and managing creative resources (artists, copywriters, printers, etc.).• Managed search engine marketing campaign through Google AdWords for top 25 book titles which generated 4451 visits and 411 soft conversion events. (9.9% of people who clicked on ad requested a sample, made a book purchase or took another action that showed heavy interest in making a future purchase)• Created product simulation videos promoting digital learning solutions which generated 5,860 trials or walk-throughs since inception with an average walk-through time of 3.8 minutes.• Promoted a series of live event streaming sessions. Had an event record 516 attendees for Engage 2013 streaming session.• Generated 150 trials within 1 day for email campaign promoting our database products.• Improve email responses and webinar signups through subject line testing, copy editing, template redesigns, and email metric analysis.• Delivered 50 customer success stories covering our priority learning solutions in a 2 month period.• Helped cross promote online event webinars with company blog to help generate more traffic to site.• Led successful branding redesign for several campaigns in the library and research side of the business.• Use Photoshop and InDesign for creating creative assets like ads in leading industry publications and email templates.• Oversaw execution of commercial videos, product registration videos, author videos and demo videos.• Negotiate best possible financial arrangement when securing vendors for services to meet project budgets.• Create surveys and web forms with Qualtrics, monitor and keep track of visitor engagement on websites with Omniture.
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  • Azox Inc.
    Channel Marketing Manager
    Azox Inc. Jan 2012 - Nov 2012
    Longueuil, Quebec, Ca
    • Wrote blog posts on behalf of our company for a leading software blog that generates over 13,000 visitors/month on average (see ex. below 'Improving Online E-Commerce through SEO')• Used LinkedIn to list Azox Products and was able to attain over 32 professional recommendations from customers, and partners who resell our products with supported marketing campaigns (http://www.linkedin.com/company/azox-inc./products).• Grew followers from around 20 to over 500 and increased overall engagement (retweets, replies and mentions). Post information that includes links to our monthly newsletters, blog posts and new product announcements, photos from events attended, testimonials, and retweeting other followers tweets.• Plan and manage events we exhibit at like Microsoft Convergence (10,000+ attendees)
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  • Azox Inc.
    Channel Marketing Associate
    Azox Inc. Nov 2009 - Dec 2011
    Longueuil, Quebec, Ca
    • Created monthly e-mail campaigns/newsletters/press releases.• Developed marketing material such as product data sheets, and powerpoint slides.• Generated new advertising and marketing design concepts and ideas.• Created brochures, and design magazine ads and inserts using Adobe InDesign, Photoshop and Illustrator.• Daily responsibilities included monitoring and managing our companies social media outlets (Facebook, LinkedIn, YouTube, Twitter and Flickr)• Updated website with important news or other content additions.• Redesigned the look and feel, including creating new content for the company website.• Planned and handled the logistical side for events and conferences.• Provided sales/marketing campaign support & lead generation as well as tracking & reviewing marketing activities in Microsoft CRM.• Created demo videos of our solutions and posted them in strategic places like the company website and on our company’s YouTube page (optimized these videos for search to gain most exposure).• Manage and display our solutions across multiple product directories like Microsoft PinPoint. These sites allow users to search for computer software products, view reviews for a product and read detailed product information. (see ex. below for Microsoft PinPoint listing for Azox)
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  • Squiggle Energy
    Marketing Intern
    Squiggle Energy Jun 2009 - Sep 2009
    • Fulfill duties for a startup firm that provides marketing & public relation solutions for the energy sector.• Compile, update and maintain contacts for database.• Research the latest developments and events occurring in the energy sector, as well as follow bloggers, journalist, and writers who cover cleantech and renewable energy.• Produce reports on my findings for clients.• Recommend conferences, events, and expos that clients should attend.• Discover which social media networks clients should have a presence in.• Provide guidance for firms interested in starting a Google Adwords campaign.• Meet with clients & determine their needs and what solutions we can provide for them.
  • Sears Holdings Corporation
    Utility Associate
    Sears Holdings Corporation Feb 2009 - Jun 2009
    Chicago, Il, Us
    • Help assist customers in a professional manner, and utilize problem solving skills to resolve customer issues both face to face and over the phone.• Handle all typical cashier duties including cash, ETF and check transactions.• Maintain clean, safe and organized work environment for associates and customers.• Replenish, price and properly locate inventory into correct locations throughout the storeroom.• Properly follow planogram and shelving layouts, including setting up ad displays.• Interact with customers as last line of contact when assisting them with carryouts of large items like furniture and patio sets.
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Aaron Smith Skills

Social Media Lead Generation Seo Blogging Email Marketing Marketing Communications Advertising Marketing Strategy Social Media Marketing Crm Online Advertising E Commerce Microsoft Crm Project Management Marketing Powerpoint Adobe Creative Suite Html Indesign Photoshop Marketing Event Planning Email Strategy Salesforce.com Digital Marketing Customer Relationship Management Management Microsoft Office Great Plains Software Camtasia Online Video Marketing Qualtrics Omniture Eloqua

Aaron Smith Education Details

  • Western Michigan University
    Western Michigan University
    Business
  • Universidad De Cantabria
    Universidad De Cantabria
    Spanish Studies
  • University Of Michigan-Dearborn
    University Of Michigan-Dearborn
    Spanish

Frequently Asked Questions about Aaron Smith

What company does Aaron Smith work for?

Aaron Smith works for Sift

What is Aaron Smith's role at the current company?

Aaron Smith's current role is Vice President Marketing at Sift.

What is Aaron Smith's email address?

Aaron Smith's email address is aa****@****ail.com

What is Aaron Smith's direct phone number?

Aaron Smith's direct phone number is +124879*****

What schools did Aaron Smith attend?

Aaron Smith attended Western Michigan University, Universidad De Cantabria, University Of Michigan-Dearborn.

What are some of Aaron Smith's interests?

Aaron Smith has interest in Social Services, Badminton, Traveling, Technology, Basketball, Poverty Alleviation, Sports, Fishing.

What skills is Aaron Smith known for?

Aaron Smith has skills like Social Media, Lead Generation, Seo, Blogging, Email Marketing, Marketing Communications, Advertising, Marketing Strategy, Social Media Marketing, Crm, Online Advertising, E Commerce.

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