- Lead a multi phased rebranding effort to target a younger demographic through updated brand imaging, merchandising, and experience that succeeded in attracting new customers without alienating existing customers.- Analyzed and tracked sales, revenue, and merchandising data to identify trends and pitfalls and used that information to adjust advertising or merchandising efforts.- Brought all marketing efforts inhouse and lead the creation of all print and digital marketing materials as well as placement of ads on digital and traditional media platforms.- Worked directly on writing, filming, acting, and editing long and short form video content.- Continuously identified new and emerging technology that were used to improve operations, efficiencies, and both customer and employee experience.- Worked collaboratively with management and executive teams to set the direction of the company through vision setting, forecasting, and identifying and tracking KPIs.- Managed all media and public relations, continuously reached out to both local and industry media outlets to further the brand and key messages of the company.

- Lead community outreach efforts to find local charities and businesses to partner with and developed events that were mutually beneficial.- Developed and implemented department specific training programs to increase professionals’ understanding and comfortability with key departments.- Attended industry conferences to network with vendors as well as buying/performance group members multiple times a year.- Changed the advertising content from old school sale messaging to compelling content related to telling the company’s story in a fun and relatable way.- Updated and maintained the company website from a simple lead generation tool to a full-scale e-commerce site with over 5,000 individual products.- Identified and implemented a new CRM system that increased customer satisfaction and interaction and lead to a 200% increase in positive online reviews in the first year.

- Designed and implemented trade show booths, from small regional shows to large national shows, to attract and engage new customers and recruiting efforts.- Redesigned and launched the company’s website with an updated modern focus on attracting new business customers.- Worked closely with HR to lead an internal branding campaign within the company that increased employee engagement and led to winning “Best Place to Work” awards annually. - Provided support to multiple government contract proposals through graphic design, editing, and formatting, using Adobe Creative Suite and Microsoft Office.

Selected by a highly regarded advertising professor to participate in the development of an integrated marketing campaign for JCPenney.Developed promotional, digital, and non-traditional communication strategy to increase campaign reach.

Designed internal promotional materials and reconfigured them for external use.Researched and reached out to potential clients in various industries on a continuous basis.Updated and maintained lawyers’ biographies to increase visibility on the web.

Creation and implementation of promotional items such as signs, pamphlets, and coupons. Used new technology to better reach customers and increase traffic and sales.

Assisted in the creation of newspaper ads and in store signs. Came up with creative solutions for advertising in the store.

Aided during film shoots and editing of television commercials. Learned all the different aspects of small business advertising from all sides.

Helped match customers with the perfect product that fit their needs. Consistently met weekly and monthly sales goals.