Aaron is a courageous business leader who inspires collaborative, high performing, and happy teams through clear vision, transparency, authenticity, and fun. Energized by tackling difficult problems, he drives success through the development of systems and processes to empower people to achieve results. A recognized and trusted subject matter expert in the veterinary sector, his guidance and collaboration have been consistently sought after, both within his organizations, and from other companies, groups, and associations. Aaron's professional mission is to build strong, long-lasting relationships with his partners and colleagues based on curiosity, honesty, integrity, commitment, trust, and the delivery of sustainable value.Following a degree in Psychology and 3 years working in Asia, Aaron completed his MBA at the University of Toronto in 2002. He worked for several years in human medicine before entering the world of veterinary medicine in 2012, where the passion and dedication of the amazing people in the profession caused him to quickly fall in love with it. Working initially with CDMV, and then for 7 years with Vet Purchasing (Canada's two largest distributors), Aaron has engaged directly with thousands of practice owners, managers and teams, helping to support practice management and performance by improving their understanding of business fundamentals. Aaron joined Vet Alliance at the end of 2020 with the goal of building out a best-in-class platform of support for veterinary practices across Canada, helping to provide tools and resources needed to empower owners and teams to keep their practices healthy, so that they can do what they do best and keep pets healthy. He led Vet Alliance up to 2024, with a Net Promoter Score of 62, when he exited from VetStrategy having achieved one of the parent organization's highest leadership scores. Aaron continues to be highly active in supporting and reshaping the veterinary industry.