Aaron Forland Email & Phone Number

Dayton, Ohio

Dayton, Ohio

• Use best practices to manage a cross-functional team of 65+ employees, driving performance excellence while expertly handling BMW, Volvo and Volkswagen brands.• Conducted in-depth market research to increased net profits from negative to $1.2M per year.• Elevated new car sales by 45% and pre-owned by 149% through specialized employee training initiatives.• Enhanced service gross by 21% and maintained CSI over 98% utilizing extensive feedback surveys.• Chosen to run daily, weekly and monthly executive meetings; designated as NCM 20 group member.

Dayton, Ohio

General Manager: 2002 – 2007 • Promoted to General Manager, orchestrated operations of a single point Chevrolet dealership.• Championed new initiatives to increase store net by 250% (from $400K to $1.4M) within only 30 months.• Maintained #2 for sales in the Dayton market in an undesirable location with heavy market competition.• Oversaw all variable and fixed operations, guaranteeing adherence to all related policies and procedures.• Maintained above-market CSI and constantly sought new ways to enhance the customer experience.Sales Manager: 1999 – 2002 • Handled all-new vehicle inventory under a heavy workload and increased sales volume by 400%.• Designated to run new car sales department, guiding 12 staff and a $80K budget to exacting standards.• Created a high-gross and spot delivery culture ethically to meet lofty strategic sales goals.• Conducted custom-tailored store sales training to elevate results and increase employee retention.• Aligned with the GM to create marketing campaigns which improved market share by 15%.Sold import franchises to Evans Motorworks.