A Distinguished Strategist: Architect of Brands, Categories and Corporate CultureRecognized in a Harvard Business Review study as an enterprising innovator along with top executives at Amazon, PayPal and Ebay, Aaron Garrity has invested his career as a socially-conscious entrepreneur, building a multi-billion dollar international company serving nearly two million independent distributors and creating jobs and opportunity, especially in times and areas of economic stress.A category-creating companyWith the U.S. mired in a 2002 recession, Garrity and his partners founded XANGO, a category-creating company, and became the first to bring the coveted mangosteen fruit to the global marketplace.Under Garrity’s leadership as Chairman, President and CEO, XANGO became a story of unprecedented success and innovation in direct sales , setting new standards for distributor compensation, communications and use of technology. Within 5 years, XANGO achieved status as one of the most recognized direct sales brands in the industry with over a billion in sales. Today a multi-billion dollar brand, XANGO operates in more than 40 countries with 27 offices, 49 distribution centers serving millions of distributors and customers alike. One of the most influential people in his industryKnown for his constant drive amidst skyrocketing success, Aaron simultaneously earned a MBA and a Juris Doctorate while managing product launches that reached hundreds of millions in sales for a large multi-national nutrition company.Garrity sits on the CEO council for WFDSA and the board of directors of the Direct Selling Association (DSA). In 2009 he rang the opening bell on the floor of the NYSE with other industry CEOs. Industry analysts rank Aaron among most influential people in direct sales, placing him at the top of DirectSellingLive.com’s Power 50 list in 2011.Specialties: Without question.