Providing leadership as the head of Account Services, Strategy, and Project Management for all integrated agencies within The Hylink Group. Directing cross-functional teams, promoting a collaborative environment and enhancing operational efficiency across diverse departments. Employing strategic vision and project management skills to consistently drive excellence in client service and the seamless execution of campaigns within the integrated agency framework. Recognized for fostering a culture of innovation and teamwork, resulting in the successful delivery of high-impact solutions. Contributed significantly to the organization's success by ensuring alignment with client objectives and maintaining a commitment to excellence in integrated agency operations.Clients included: Estee Lauder, UCLA Health, Boeing, Brand USA, Bosch, SF Travel & USC

Served as the dedicated account lead for BALL, leading a cross-functional team to spearhead the end-to-end development of creative initiatives, marketing programs, and comprehensive media strategies for The BALL Aluminum Cup. Managed a $4.5 million annual marketing budget, ensuring optimal allocations and ROI across diverse channels. Including consumer focused instore and Influencer marketing campaigns to drive consumer adoption and grow overall brand awareness.Client: BALL Corporation

Led comprehensive brand development and go-to-market strategy initiatives for a dynamic experience review mobile app startup. Successfully conceptualized and implemented strategic plans that enhanced the app's market visibility and user engagement. Using a quantitatively and qualitatively researched understanding of consumer behavior to tailor the brand message effectively. Played a pivotal role in establishing the startup as a prominent player in the competitive mobile app landscape.

Led agency strategy, business development, and marketing operations, orchestrating efforts to drive strategic planning and execution with a focus on actionable, outcome-based results. Spearheaded client engagements, delivering impactful solutions, and nurtured partnerships. Oversaw the integration of strategic initiatives, business development endeavors, and daily client marketing operations to ensure a unified and efficient approach throughout all aspects of agency operations.Clients included: Amneal, Landmark Health, Tantillo Foods, Providence Health, Mission Hospital, and Leonard Cancer Institute

Served as a contract Strategy, Client Services, and Operations consultant for agencies and brands, specializing in the development of integrated marketing strategies, creative concepts, and tactical plans. Delivered impactful solutions for global brands, optimizing their marketing and advertising efforts through strategic guidance and operational efficiency. Excelled in fostering collaborative relationships with clients, ensuring the seamless execution of comprehensive campaigns that align with their overarching business objectives.Clients included Hyundai, Genesis Motors, Finish Line, Google, American Express, Levi’s, VANS, and Adidas.

Oversaw the management of Digital Marketing services and Strategy. Enhancing agency capabilities and refining the existing service offerings. Spearheaded initiatives to expand the agency's digital prowess, ensuring a cutting-edge approach to meet the evolving needs of the industry. Functioned as the primary influencer of client marketing efforts, strategically shaping and aligning brand strategies with business objectives. Through a proactive and innovative approach, consistently delivered solutions that resulted in heightened client satisfaction and successful campaign outcomes.Clients included: DirecTV, Symantec, Adobe, and Merck

Provided executive leadership for the Google account, demonstrating strategic acumen in overseeing Global Marketing Operations for multiple Google products. Including AdWords, Play, Enterprise Apps, and YouTube. Lead the account with a staff of 125+ on-site at various Google campuses. Successfully managed a significant growth trajectory, with an $8 million initial engagement expanding to a $28 million annual retainer within 2 years. Achieved remarkable results by spearheading initiatives that increased AdWords revenue from $25 million to $250 million per quarter within just one year. Through effective collaboration and innovative solutions, played a pivotal role in optimizing performance and fostering a substantial increase in revenue streams. Client: Google

Served as a key contributor reporting to the CEO, overseeing Client Services, Strategy, Creative, Production, and Business Development. Instrumental in securing Agency of Record for Kmart. Responsibilities included fostering collaboration across departments, ensuring seamless operations, and delivering impactful solutions for clients. Through a dedicated and collaborative approach, played a pivotal role in contributing to the agency's success and the achievement of key client acquisitions.Clients included: Sears, Kmart, Tommy Hilfiger, Victoria’s Secret, MAC, Sephora, Allergan, Mizuno, Estee Lauder, and Mikimoto

Served as the Account Lead for SC Johnson, guiding a cross-functional team and overseeing the development of digital marketing initiatives. Managed a $17 million annual engagement budget, strategically allocating resources in support of 14 brands, including Glade, Windex, and Ziploc. Responsibilities encompassed fostering collaboration and ensuring the seamless execution of campaigns to meet the needs of each brand. Through budget management and a focus on impactful strategies, played a role in contributing to the success of SC Johnson's digital marketing efforts.Client: SC Johnson

Served as Client Partner and Strategic Lead, steering the management and delivery of large-scale engagements for agencies. Demonstrated a proactive approach by securing new business opportunities, expanding services, and strategically transforming relationships from production vendor to valued strategic partner. Leveraged comprehensive insights and strategic acumen to optimize client engagements and consistently exceed expectations.Clients included: Organic (Bank of America, JEEP), R/GA (NIKE, UPS, SC Johnson), Digitas (American Express), Y&R (Xerox)