Advising early and growth stage companies to establish and execute analytical, brand-driven growth marketing strategies. Previous clients include: - Nurse.org, leading media website for nurses - built conversion rate optimization (CRO) program to increase site monetization and provided executive coaching to website GM.- Latitude Food Allergy Care, oral immunotherapy (OIT) startup - provided strategic marketing assessment and overhauled SEM and paid social campaigns.

Served remotely on marketing leadership team and oversaw all digital marketing channels, melissaanddoug.com, strategic and organizational planning, and built CRO program.

Headed up all foundational marketing efforts including strategic planning, evolved brand messaging and collateral, launched performance marketing campaigns, established automated customer journey email program, and built virtual marketing team.

- Owned and scaled entire digital acquisition funnel including performance media channels (SEM, paid social, programmatic display, native, video, and direct mail) and marketing website onemedical.com.- Drove member retention and overhauled lifecycle email program through user journey segmentation, enhancing marketing automation platform, and scaling processes and resourcing. - Spearheaded cross-functional (product, operations, finance, legal) growth marketing initiatives such as a referral program, pricing increases, and promotional offer strategies.- Led end-to-end (strategy, creative development, and media planning) integrated marketing campaign targeting the Washington DC market that included OOH (DC Metro), print (Washington Post), radio (NPR), direct mail, and digital media.

- Lead testing and conversion rate optimization (CRO) program- Oversee search engine optimization (SEO) organization- Drive strategy and execution for University of Phoenix online lead gen form product for desktop and mobile devices.

- Lead strategy, testing, and optimization of landing pages for all University of Phoenix paid search and display ads on the internet.- Responsible for improving lead conversion metrics as well as user engagement metrics.

- General management and P&L responsibilities overseeing the Online Publishing, Affiliate Publishing Network and External Email media channels for the Education business, QuinStreet’s largest vertical. - Drove the business requirements, roadmap, and implementation of the Education vertical’s primary lead generation product utilized across all media channels.- Reviewed, led due diligence, and integrated numerous multi-million dollar website and domain acquisitions.

- Full P&L general management responsibility of company’s online publishing business in the Education vertical, representing one of the largest media channels in the company. Portfolio of education and military related websites generated millions of unique visitors monthly. - Grew online publishing team's revenue by 33% year over year through traffic organic traffic growth using SEO best practices, Yahoo Paid Inclusion, and landing page/user flow optimization.- Managed, selected, and coached team of 18 professionals across various functions (producers, developers, creatives, etc.).

- Synthesized digital cable and high speed Internet marketing strategies and interviewed general managers in the field to construct business valuation models associated with the divestiture of $4 billion cable TV business.- Led deals including the due diligence, valuation, negotiation, and oversight of cross functional teams associated with $16 million acquisition of Breckenridge, CO cable TV business and $4 million divestiture of Bristol, NH cable TV business.- Managed sale of equity interest in cable networks, Speedvision and The Outdoor Life Network (OLN) by interviewing senior management, researching comparables, constructing preliminary business valuation and partnering with internal counsel to close transaction.- Collaborated with marketing organization to develop subscriber acquisition and retention models and pro-forma P&Ls associated with multi-product (cable TV, Internet, phone) bundled pricing initiative.

- Innovated and constructed analytical models to size and forecast the growth in the Internet Service Provider and cable/satellite TV industry. Forecasts served as the official AT&T Industry Benchmarks for the development of market share targets and market penetration strategies.- Projected the substitution and financial impact of consumer broadband Internet adoption on traditional telecommunication services, utilized by planning group to understand future revenue mix opportunities.

• Selected to AT&T’s finance organization’s highly competitive accelerated management program that combines leadership development and in-depth industry knowledge through four challenging six month job rotations.• Performed competitor analysis and outlined the implications of emerging technologies (e.g., video-on-demand and interactive TV) in cable TV industry, which culminated in presentations given throughout AT&T.