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15 years of experience sitting at the intersection of marketing, content & product driving massive brand awareness & revenue growth, building highly lucrative products & partnerships & scaling global campaigns for the Music, Film, TV, Sports & Gaming industries. The secret to my success is my passion for products + people & my ability to work equally well within a team or on my own to operate fluidly between the 30,000-foot strategy level & the micro-detail to drive best-in-class marketing content. I’m a product ambassador with deep empathy for users & an expert at identifying what makes marketing content successful to inspire, educate & mobilize global audiences. I am a data-driven leader who empowers teams to exceed strategic goals by creating a clear & compelling vision for the future & developing processes to support a seamless operation while delivering record-setting growth. I enjoy wearing many hats, from flexing my creative brand-building muscles to adding globally renowned celebrities to our creator ecosystem to driving new product launch initiatives.I began my career supporting famous artists & 10 million users at Myspace Music & have transitioned to own the go to market strategy behind innovative campaigns that have reached billions of viewers worldwide.Other key wins include:✦ Oversaw execution of +700 campaigns with key figures like Pope Francis, George Clooney & Marvel’s Avengers that generated 5+ billion impressions✦ Launched a new product that generated 95% of company revenues in 16 months (fastest growth ever)✦ Owned growth marketing efforts generating 350% multi-platform growth ✦ Managed a CMS system supporting 28M pieces of monetized content across 28 regions with +99.9% data accuracy My mission is to use my leadership skills to champion the vision & lead teams to execute ambitious & innovative campaigns that drive record-setting results across billions of users.Share a similar mission? Let's talk.Core Competencies:✦ Digital Marketing ✦ Content Strategy ✦ Partnerships ✦ Marketing Operations ✦ Product Launch ✦ Brand Awareness ✦ Go to Market Strategy ✦ Paid Ads ✦ Social Media Campaigns (Google, Facebook, Twitter, Instagram, Youtube, TikTok) ✦ Email & Newsletters ✦ Landing Pages & Websites ✦ SEO, SEM ✦ Google Analytics ✦ Facebook Ads Manager, Page Insights ✦ Data Analysis, Insights & Reporting ✦ Agency Relationships, Contractors, Vendors ✦ Team Building & Performance ✦ KPIs & Success Criteria ✦ Wordpress, HTML, UI, UX design ✦ Tableau, Metabase, Omniture, Jira ✦ Salesforce
Independent Consultant
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Strategic Content & Marketing AdvisorIndependent Consultant Jul 2020 - Present• Specializing in thought leadership, development of go to market, social and paid marketing, content strategy for start-up businesses in the automotive media, charitable, fashion, entertainment and digital technology spaces• Lead in development and launch of new content programs and growth strategies for Facebook, Instagram, TikTok, YouTube, social media calendars and budget guidelines for new-to-market business lines• Content creation, digital asset management and optimization on social media and in paid marketing• Market Research and Competitive Analysis• Partnership Development
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Director Of Marketing And Creative ServicesVeritas Media 2022 - 2023Bellingham, Washington, Us -
Executive Vice President, Product & MarketingUprize Jan 2022 - Aug 2022
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Senior Director, Go To Market StrategyOmaze Oct 2015 - Jun 2020Culver City, California, UsPromoted from Director of Social Media and Director of Marketing Strategy and Insights for success in driving record-setting revenues ($150M) & growth (5X), overseeing a marketing spend of $30M to oversee strategy & execution of omnichannel campaigns that generated billions of impressions across 15+ marketsKey Wins: • Generated 95% of revenues in 16 months (fastest growth ever) by championing vision to bring a new automotive business line to market, from distribution to partnerships, inventory selection & marketing strategy (audience insights, personas, playbooks, messaging, content)• Key POC coordinating business planning to orchestrate delivery of 75 automotive campaigns from design to measurement & resource allocation, generating 2X ROI, driving $100M revenue & 1.5X our quarterly goals• Successfully sourced, vetted & oversaw execution of +500 charitable campaigns (auto, entertainment, lifestyle) with celebrities, influencers & Fortune 100 brands, grossing +$140M, generating 5B+ impressions & allowing dozens of non-profit organizations & businesses to keep doors open during Covid -19• Planned, designed & launched +200 campaigns on owned, paid, email & celebrity social channels managing a marketing team of 3 to ensure a consistent brand experience that drove +$60M in revenue -
Senior Growth Marketing ManagerAxs.Com Nov 2012 - Oct 2015Los Angeles, Ca, UsOwned all growth marketing efforts to drive brand awareness & sales for +120 event venues and +3,000 events across social, blog, affiliate, influencer & email channelsKey Wins:• Drove 250M impressions & generated 350% multi-platform audience growth• Orchestrated +1,000 paid campaigns & co-marketing efforts with venues & music artists in 10 regions to drive awareness of tours, driving 150M impressions • Launched & scaled the brand’s first ever promotional marketing efforts, leading street teams of 4 in 3 cities to produce in-house content at +150 major events to drive +10K email signups & +5K pieces of owned media content for concert & venue promotion -
Content Operations Manager, Artist And InfluencerMyspace Music May 2006 - Sep 2012Promoted from Community Support Manager to manage a CMS system supporting 28M pieces of monetized content across 28 regions with +99.9% data accuracy Key Wins:• Led the implementation of site, backend & frontend tools to support +10M music profiles & achieve company goals, collaborating with product, engineering & legal teams on roadmaps, feature prioritization (Top Artist Charts, Music Uploader, Music Player), functionality (profile management, HTML/CSS implementation), use cases, manuals, troubleshooting & bugs• Developed backend toolsets for managing & verifying +100K artist & athlete profiles with management teams, agencies & record labels providing specialized support (HTML/CSS, community management, promotional) & security procedures with 100% success rate• Built a 14-person customer advocacy team to efficiently process 3K inbound emails a day (cut turnaround time by 300%) & implemented a Salesforce support management system to effectively respond to all inquiries within 24 hours
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Freelance Content WriterRomagna Media Sep 2010 - Apr 2012Playa Del Rey, Ca, UsWeb Content Writer, Sports Journalist, Daily Blogger. -
Testing CoordinatorActivision Mar 2005 - Apr 2006Santa Monica, California, UsCoordinator for Call of Duty 2, Xbox360. Oversaw team of testers, responsible for identifying and reporting game bugs to developers, assessing game usability/functionality, stress testing new Xbox360 development kits.
Aaron Gorrell Skills
Aaron Gorrell Education Details
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Western Washington UniversityInternational And Comparative Politics
Frequently Asked Questions about Aaron Gorrell
What company does Aaron Gorrell work for?
Aaron Gorrell works for Independent Consultant
What is Aaron Gorrell's role at the current company?
Aaron Gorrell's current role is I'd like to help tell your story..
What is Aaron Gorrell's email address?
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What is Aaron Gorrell's direct phone number?
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What schools did Aaron Gorrell attend?
Aaron Gorrell attended Western Washington University.
What are some of Aaron Gorrell's interests?
Aaron Gorrell has interest in Social Media, Animals, Photography, Music, Floor Time, Food, Travel.
What skills is Aaron Gorrell known for?
Aaron Gorrell has skills like Social Media, Digital Marketing, Digital Media, Entertainment, Social Media Marketing, Social Networking, Digital Strategy, Operations Management, Crm, Music Industry, Facebook, New Media.
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