Aaron Gorrell Email & Phone Number

• Specializing in thought leadership, development of go to market, social and paid marketing, content strategy for start-up businesses in the automotive media, charitable, fashion, entertainment and digital technology.
• Lead in development and launch of new content programs and growth strategies for Facebook, Instagram, TikTok, YouTube, social media calendars and budget guidelines for new-to-market business lines
• Content creation, digital asset management and optimization on social media and in paid marketing
• Market Research and Competitive Analysis
• Partnership Development

Bellingham, Washington, US

Culver City, California, US

• Promoted from Director of Social Media and Director of Marketing Strategy and Insights for success in driving record-setting revenues ($150M) & growth (5X), overseeing a marketing spend of $30M to oversee strategy &.
• Generated 95% of revenues in 16 months (fastest growth ever) by championing vision to bring a new automotive business line to market, from distribution to partnerships, inventory selection & marketing strategy.
• Key POC coordinating business planning to orchestrate delivery of 75 automotive campaigns from design to measurement & resource allocation, generating 2X ROI, driving $100M revenue & 1.5X our quarterly goals
• Successfully sourced, vetted & oversaw execution of +500 charitable campaigns (auto, entertainment, lifestyle) with celebrities, influencers & Fortune 100 brands, grossing +$140M, generating 5B+ impressions & allowing.
• Planned, designed & launched +200 campaigns on owned, paid, email & celebrity social channels managing a marketing team of 3 to ensure a consistent brand experience that drove +$60M in revenue

Los Angeles, CA, US

• Owned all growth marketing efforts to drive brand awareness & sales for +120 event venues and +3,000 events across social, blog, affiliate, influencer & email channelsKey Wins:
• Drove 250M impressions & generated 350% multi-platform audience growth
• Orchestrated +1,000 paid campaigns & co-marketing efforts with venues & music artists in 10 regions to drive awareness of tours, driving 150M impressions
• Launched & scaled the brand’s first ever promotional marketing efforts, leading street teams of 4 in 3 cities to produce in-house content at +150 major events to drive +10K email signups & +5K pieces of owned media.

• Promoted from Community Support Manager to manage a CMS system supporting 28M pieces of monetized content across 28 regions with +99.9% data accuracy Key Wins:
• Led the implementation of site, backend & frontend tools to support +10M music profiles & achieve company goals, collaborating with product, engineering & legal teams on roadmaps, feature prioritization (Top Artist.
• Developed backend toolsets for managing & verifying +100K artist & athlete profiles with management teams, agencies & record labels providing specialized support (HTML/CSS, community management, promotional) & security.
• Built a 14-person customer advocacy team to efficiently process 3K inbound emails a day (cut turnaround time by 300%) & implemented a Salesforce support management system to effectively respond to all inquiries within.

Playa Del Rey, CA, US

Web Content Writer, Sports Journalist, Daily Blogger.

Santa Monica, California, US

Coordinator for Call of Duty 2, Xbox360. Oversaw team of testers, responsible for identifying and reporting game bugs to developers, assessing game usability/functionality, stress testing new Xbox360 development kits.