Aaron Gouveia

Aaron Gouveia Email and Phone Number

Public Relations | Crisis Communications | Media Relations | Author | Father @ Mass Audubon
Aaron Gouveia's Location
Greater Boston, United States, United States
Aaron Gouveia's Contact Details

Aaron Gouveia personal email

Aaron Gouveia phone numbers

About Aaron Gouveia

Every business in every industry needs spectacular communicators who can skillfully identify the right audiences and speak to them in a genuine way that results in engagement.I began my career as a journalist and learned the pillars of effective storytelling in ink-stained newsrooms courtesy of curmudgeonly copy editors. Leveraging that solid foundation, I became a Content Manager for IBM focusing on creating newsletters focused on small business and consumers read by 550,000 opt-in subscribers. From there it was on to a Boston PR agency where I worked my way up to Vice President of Public Affairs responsible for $350,000/year of new business, and finally to my current role where I handle PR, influencer marketing, media relations, and crisis communications for one of the state's largest land conservation nonprofits.In my spare time, I'm also the author of two award-winning parenting books and contributor to CNN, TIME, The Washington Post, Huffington Post, and Parents Magazine.Bottom line? There's a lot of noise out there and I find ways to cut through it and stand out to get results. I know what gets press because I was the press and I help companies navigate crises to mitigate reputational damage while pivoting toward opportunities.The most interesting stories usually win and I help lead companies to the Winner's Circle.

Aaron Gouveia's Current Company Details
Mass Audubon

Mass Audubon

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Public Relations | Crisis Communications | Media Relations | Author | Father
Aaron Gouveia Work Experience Details
  • Mass Audubon
    Director Of Public Relations
    Mass Audubon Apr 2023 - Present
    Lincoln, Ma, Us
    In charge of messaging, external communications, and media relations for New England's largest conservation nonprofit. Also assist with speechwriting, social media, and crisis management while garnering earned media placements in national, regional, and local outlets.Secures an average of 4,300 earned media placements annually with a media value of more than $12 million and an audience reach of more than 2.5 billion.Cultivate and maintain relationships with reporters at the local, regional, and national level with placements in the New York Times, Washington Post, Forbes, USA Today, the Associated Press, Newsweek, Boston Globe, and many more.Drive publicity for research publications on issues such as climate change, secure press and speaking opportunities for experts and executives regionally and nationally, and position the organization and its spokespeople as leading voices on climate issues via whitepapers, guest columns, letters to the editor, and media opportunities.
  • The Trustees Of Reservations
    Director Of Public Relations
    The Trustees Of Reservations Apr 2020 - Apr 2023
    Boston, Ma, Us
    Securing media opportunities in local, regional, and national outlets including the New York Times, Associated Press, Washington Post, Boston Globe, and regional TV/radio publications.Promoting 120 properties across the Commonwealth for the nation's oldest and state's largest land conservation and preservation non-profits.Responsible for garnering an average of 2,200 media placements per year worth $7M in publicity value.Extensive crisis management responsibilities including navigating the death of a CEO, the hiring and quick separation of another CEO, issues impacting historically marginalized communities, and property renamings due to racist histories.Working with social media influencers and architecting campaigns, hosting press events, writing press releases, and delivering communication strategies for high profile events that increase brand awareness, membership, and revenue.
  • Skyhorse Publishing, Inc
    Book Author
    Skyhorse Publishing, Inc Jan 2019 - Apr 2023
    New York, Ny, Us
    Signed to a multi-book publishing deal in 2019. My debut book, "Raising Boys to Be Good Men" (June 2020), is a parenting guide on how to raise boys who overcome gender stereotypes and toxic masculinity, and was featured on CNN, The TODAY Show, and in the Washington Post. My second book, "Men and Miscarriage" (July 2021), tells the real-life stories of men (and women) whose marriages and mental health were impacted by pregnancy loss and infertility, and urges men to access their emotions be part of the conversation.
  • Belfort Group
    Vice President
    Belfort Group Jun 2019 - Mar 2020
    Boston, Massachusetts, Us
    - Oversee and manage agency's Public Affairs practice area- Brought in $355,000 of new business in 2019- Help municipalities, real estate developers, cannabis companies market themselves and their projects to communities- Assist developers in successfully navigating the local permitting process (Town Meeting, Planning Board, ZBA, etc)- Create campaign messaging, brand storytelling content- New business development- Client relationship management- Create and oversee editorial content creation- Develop and implement social media campaigns- Architect brand influencer campaigns- Secure media opportunities with mainstream media, online outlets, and trade verticals (notable placements include NBC Nightly News, USA Today, NPR, The Atlantic, Associated Press, Politico, etc)
  • Belfort Group
    Senior Director
    Belfort Group Jan 2018 - Jun 2019
    Boston, Massachusetts, Us
  • Belfort Group
    Director
    Belfort Group Oct 2015 - Jan 2018
    Boston, Massachusetts, Us
  • Www.Daddyfiles.Com
    Founder
    Www.Daddyfiles.Com Mar 2008 - Dec 2017
    Because of the lack of quality information for new and expectant fathers, I started a personal website (now discontinued) devoted to promoting involved dads as qualified and competent caregivers for their kids. In 7 years the site has become very well-known in the parenting community, and was named one of Babble.com's (a Disney company) Top 50 Dad Blogs in 2011 and 2012.With zero marketing dollars and 100% organic growth, I average 60,000 monthly pageviews and 40,000 unique monthly visitors. I have amassed more than 23,000 Twitter followers, 15,500 Facebook fans, and nearly 2,500 followers on Instagram. I am verified on Twitter and Facebook. The website has attracted the attention of media and brands, and I have worked with Toyota, Netflix, Kia, Procter & Gamble, Motorola, Dove Men+Care, Sears, Philips Norelco, and the Boston Red Sox to name a few. I have also appeared in TIME, Parents Magazine, American Baby, Huffington Post, The Good Men Project and BBC's NewsHour to discuss parenting topics.I write 100% of the content and manage the site's design and maintenance.
  • Time Magazine
    Freelance Writer
    Time Magazine Jun 2014 - Jun 2016
    New York, New York, Us
    I was asked to join TIME.com as a freelance writer where I have authored pieces about parenting, politics, and current events. My article regarding the US Supreme Court banning buffer zones outside of abortion clinics was the #1 article on TIME's website for several days.
  • Ibm
    Content Manager For Salary.Com
    Ibm Jun 2011 - 2015
    Armonk, New York, Ny, Us
    Responsibilities:-- Managed a team of 25+ writers, assign stories, create and plan editorial content-- Wrote 4-5 original articles, slideshows and/or videos per week-- Host & producer of 40 podcasts with SMEs regarding career advancement, negotiation techniques and personal branding-- Using HTML, laid out and posted content to the site-- Created content for 2 company newsletters, 3 times a week-- Responsible for media relations and placements in publications such as the LA Times, Wall Street Journal, USA Today, Boston Globe, and The Today Show-- Maintained all social media outlets for Salary.com, including more than 8,000 Twitter followers and 6,000 Facebook subscribersAccomplishments:-- Helped increase site traffic to 4.5 million monthly unique visitors and growing-- Increased year-over-year pageviews by more than 200% in 2012-- Started new podcast at no cost to company, which diversified the site and increased traffic-- Booked industry-leading expert authors for podcast, including a Pulitzer Prize winner-- Started a "Dream Jobs" series featuring people with interesting careers, including TV's Mike Rowe from Dirty Jobs-- Formed partnerships with major publishers such as Harvard Business Review regarding content sharing & SMEs-- Increased social media audience by providing a clear, conversational, professional editorial voice
  • The Good Men Project
    Managing Editor
    The Good Men Project Sep 2010 - Sep 2011
    Us
    -- Recruited and managed dozens of new writers-- Wrote & edited copy-- Assisted with branding & marketing-- Helped implement special sections and media campaigns-- Authored the most popular & widely read article in the site's history
  • Cape Cod Times
    Journalist
    Cape Cod Times Apr 2006 - Jun 2011
    Us
    -- Covered Falmouth, the second-largest town on Cape Cod-- Responsible for covering cutting edge scientific stories from the Woods Hole Oceanographic Institution and Marine Biological Laboratory-- Covered breaking news including fires, murders & accidents-- Shot video at news scenes-- Worked on investigative pieces, one of which led to the decertification of the largest builder of public schools in Massachusetts-- Through public records requests, I uncovered Sheriff's Office 911 dispatchers derelict in their duties who failed to properly help a woman who died from choking-- Filled in on the copy desk editing stories when necessary
  • Atlantic Stainless Co., Inc.
    Salesman
    Atlantic Stainless Co., Inc. Dec 2003 - Apr 2006
    -- Responsible for approximately $500,000/year worth of business-- Ensured customer satisfaction from first phone call to delivery-- Performed cold calls and handled warm leads
  • Community Newspaper Company
    Newspaper Reporter
    Community Newspaper Company Jun 2002 - Dec 2003
    Us
    -- Covered two municipalities-- Wrote profiles, features, hard news and covered breaking news-- Developed and maintained wealth of sources
  • Stellar Medical Publications
    Associate Editor
    Stellar Medical Publications Aug 2001 - Jun 2002
    -- Ran the circulation department for a start-up ophthalmology journal-- Edited medical manuscripts for spelling, grammar-- Designed promotional materials for journals-- Increased subscription sales by 50%

Aaron Gouveia Skills

Blogging Journalism Social Media Web Content Editing Media Relations Publications Storytelling Magazines Writing Facebook Public Relations Newspapers Content Management Social Networking Copy Editing Copywriting Newsletters Publishing Proofreading Marketing Social Media Marketing Editorial Press Releases Ap Style Digital Marketing Management Newspaper Deferred Compensation Advertising Google Analytics Wordpress Twitter Public Speaking Compensation Stories Freelance Writing

Aaron Gouveia Education Details

  • Mass. College Of Liberal Arts
    Mass. College Of Liberal Arts
    English/Communications; Journalism And Public Relations

Frequently Asked Questions about Aaron Gouveia

What company does Aaron Gouveia work for?

Aaron Gouveia works for Mass Audubon

What is Aaron Gouveia's role at the current company?

Aaron Gouveia's current role is Public Relations | Crisis Communications | Media Relations | Author | Father.

What is Aaron Gouveia's email address?

Aaron Gouveia's email address is ag****@****ees.org

What is Aaron Gouveia's direct phone number?

Aaron Gouveia's direct phone number is +161753*****

What schools did Aaron Gouveia attend?

Aaron Gouveia attended Mass. College Of Liberal Arts.

What are some of Aaron Gouveia's interests?

Aaron Gouveia has interest in Losing Sleep Over Boston Sports Teams, Social Services, Children, Civil Rights And Social Action, Politics, Education, Half Marathon Runner, Swing Dancing, Science And Technology, Human Rights.

What skills is Aaron Gouveia known for?

Aaron Gouveia has skills like Blogging, Journalism, Social Media, Web Content, Editing, Media Relations, Publications, Storytelling, Magazines, Writing, Facebook, Public Relations.

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