Aaron Gumucio Email & Phone Number

Started up my own company offering Marketing, Bookkeeping, Design, Graphics, Multimedia, Websites, Branding, Advertising, Data Analysis, Social Media Management, Photography, Videography, Live Entertainment and more.

Scotts Valley, California, US

• For the past century, business payments have struggled to keep up with digitization. Every other part of the enterprise has gone digital, yet commercial finance has been left behind in an analog world plagued by costly.
• Led marketing operations at Paystand, streamlining processes to reduce operational costs by 40%, while adeptly managing a $1M+ budget to achieve key performance indicators in FinTech service delivery
• Optimized lead automation strategies across HubSpot, Chilipiper, 6sense, and ZoomInfo, leading to a 50% rise in conversion rates and set a new record for quarterly revenue
• Oversaw the deployment of a comprehensive marketing tech stack that bolstered campaign efficiency by 30% and diminished reporting inaccuracies by 25%
• Executed in-depth evaluations of marketing attribution and scoring strategies, resulting in a 35% enhancement in campaign ROI for targeted initiatives

Salt Lake City, UT, US

• Achieving Greatness in Education. FranklinCovey partners with schools, districts, and higher education institutions to build leaders at all levels, from the classroom to the boardroom.
• Spearheaded marketing operations and analytics for FranklinCovey Education, implementing integrated project management strategies that drove a 30% increase in engagement among K-12 and Higher Ed Solutions, ultimately.
• Redesigned UI/UX for marketing materials and digital platforms, achieving a 25% boost in user retention and a 40% surge in conversion rates, significantly enhancing the effectiveness of marketing initiatives
• Oversaw the strategic migration from Eloqua to Marketo over 12 months, which streamlined data reliability processes and cut Salesforce CRM sync time by 75%, resulting in more efficient marketing analytics
• Formulated and executed strategic analytics initiatives, boosting the marketing team's capability to utilize data effectively, which led to a 40% increase in lead conversion rates across various channels
• Partnered with cross-functional teams to optimize data pipelines, significantly enhancing data governance standards and accessibility, resulting in a 15% uptick in reporting accuracy and improved decision-making

Salt Lake City, UT, US

• Kuvera LLC provides affordable access to valuable financial education, current market research and cutting-edge technology that enables individuals to increase and cultivate their own financial resources, enjoy life.
• Led a cross-functional project team to produce 50+ multimedia educational items, resulting in a 25% increase in financial technology knowledge, as evidenced by user engagement metrics and analytics
• Developed and implemented a partner recognition program that increased participant engagement by 40%, leveraging a 'Wall of Fame' and targeted social media initiatives to enhance program visibility
• Transformed keynote speaking strategies for diverse audiences, resulting in a 30% boost in engagement rates during both live and virtual presentations through the use of innovative interactive techniques

Murray, Utah, US

• United Games designs and markets next generation interactive experiences for sports. The company has developed the "better way to play" mobile-based sports game system using it's proprietary live event predictive.
• Led a cross-functional team in the development of dynamic marketing strategies and analytics for United Games and FireFan, resulting in a 30% increase in user engagement during live sporting events
• Designed and produced impactful graphics and animations for marketing materials and social media, contributing to a 75% growth in follower count and enhancing brand visibility across multiple platforms
• Managed the production of high-quality photo/video shoots and webinars, overseeing a team that achieved a 40% increase in audience retention during live interactions and celebrity endorsements
• Worked cross functionally with celebrity endorsements team putting high profile athletes front and center in our ads and social media to drive engagement during live sporting events

Murray, Utah, US

• Designed and produced impactful graphics and animations for marketing materials and social media, contributing to a 75% growth in follower count and enhancing brand visibility across multiple platforms
• Managed the production of high-quality photo/video shoots and webinars, overseeing a team that achieved a 40% increase in audience retention during live interactions and celebrity endorsements
• Led rebrand to bring look and feel up-to-date with latest industry trends. Worked with development team to introduce the new brand across the entire United Games ecosystem.

• FireFan enables sports fans to connect, chat and compete in real time as they predict what happens next during live sporting events. It also unites friends, family, fans and superstars around their sport, their team.
• Led a cross-functional team in the development of dynamic marketing strategies and analytics for United Games and FireFan, resulting in a 30% increase in user engagement during live sporting events
• Designed and produced impactful graphics and animations for marketing materials and social media, contributing to a 75% growth in follower count and enhancing brand visibility across multiple platforms
• Managed the production of high-quality photo/video shoots and webinars, overseeing a team that achieved a 40% increase in audience retention during live interactions and celebrity endorsements
• Worked cross functionally with celebrity endorsements team putting high profile athletes front and center in our ads and social media to drive engagement during live sporting events

• Designed and produced impactful graphics and animations for marketing materials and social media, contributing to a 75% growth in follower count and enhancing brand visibility across multiple platforms
• Managed the production of high-quality photo/video shoots and webinars, overseeing a team that achieved a 40% increase in audience retention during live interactions and celebrity endorsements
• Led rebrand to bring look and feel up-to-date with latest industry trends. Worked with development team to introduce the new brand across the entire FireFan ecosystem.

Sandy, Utah, US

• Del Sol is Fun in the Sun. Having fun in the sun has always been at the core of Del Sol's culture. We stand for all that is good. For sunshine. For fun in the sun. For memory-filled vacations. For laughter. For joy. We.
• Designed and executed comprehensive product packaging and marketing materials for over 100 Del Sol stores globally, resulting in a 25% increase in sales over a 12-month period
• Created visually compelling graphics for licensed products including Star Wars, Marvel, and Disney, driving a 40% increase in merchandise sales through enhanced visual appeal

• At Transcript Bulletin Publishing, we bring over 130 years of experience and expertise to every project, making us a trusted partner for all your printing needs. Since 1894, we’ve been committed to delivering.
• Expert understanding of print, web and the user experience. Including 4 color printing, website design and more
• Key role in enhancing the Website Design services department, enabling sales to include the service in bundle packages for the very first time
• Responsible for finding Catalog automation solution that cut time/costs by more than 80%
• Executed comprehensive color printing projects, increasing client satisfaction by 30% through high-quality deliverables for marketing materials, website design, and signage
• Utilized in-depth expertise in print and digital design to streamline user experience processes, which led to a 40% decrease in project delivery time and a 20% uplift in overall user satisfaction ratings