Aaron Harris Email & Phone Number

Remote

Digital Advertising Management: Develop, execute, and optimize paid campaigns across Google Ads and other ad networks, maximizing ROI through strategic budgeting, bid strategies, and performance tracking.SEO Management: Conduct SEO audits, implement on-page and off-page strategies, and enhance local search visibility. Utilize tools like Google Search Console, Moz, and SEMRush.Campaign Analytics: Integrate tools like GA4 and Looker Studio to track and analyze website and campaign performance, providing actionable insights and strategic recommendations.Collaboration: Work closely with channel experts, clients, and external vendors to execute comprehensive digital marketing strategies.Client Service: Deliver exceptional client service by understanding business goals, anticipating needs, and offering holistic digital marketing solutions.

Nashville, Tennessee, United States

Drive e-commerce and marketing initiatives, achieving significant uplift in Shopify conversion rates and cart values.Lead SEO and paid advertising strategies, enhancing online visibility and traffic.Mastermind Klaviyo email marketing campaigns with automated flows, escalating customer engagement and sales.Forge collaborative partnerships with brand teams, distributors, and dealers to boost market presence and growth.Refine the marketing-to-sales funnel for an optimized customer journey from awareness to purchase.

Greater Nashville Area, Tn

Web development and social media consulting with various music industry clients

Greater Nashville Area, Tn

Manage a diverse roster of clients including lifestyle and ecommerce brands as well as music clients and live events totalling over $16,000,000 in annual revenues across Shopify and ticketing platforms. Email marketing, international ecommerce management for online merch and fan club sales, front end web development, web analytics tracking and remarketing, online advertising, with customer tracking across all steps of the conversion funnel.

Greater Nashville Area, Tn

Greater Nashville Area, Tn

• Developed fan voting strategy for Justin Moore's 2014 ACM New Artist of the Year award win• Oversaw all aspects of digital strategy for Justin Moore, Dustin Lynch, and Jordan Rager• Spearheaded album art reveal for Justin Moore’s Off the Beaten Path which generated nationallytrending topics and captured data from 10,000 unique fans• Coordinated Justin Moore website relaunch and social media campaign leading up to Off the BeatenPath launch and contributed to No. 1 debut of 97,000 albums• Worked closely with promoters to advance tour dates, including Off the Beaten Path headlining tourwith Randy Houser featuring Josh Thompson• Maintained, coordinated, and distributed internal calendar for Justin Moore• Worked with marketing counterparts at Big Machine Label Group to coordinate contests and prizes• Coordinated development of brand new Justin Moore iPhone app

• Album launch promotions• Syndicated radio spin tracking• Coordinating fan flyaways

Nashville, Tn

• Assist in day-to-day management of artists including Darius Rucker, Rodney Atkins, Jana Kramer, Vintage Trouble, Clint Black, & Joel Crouse• Merchandise management• Venue research• Tour publicity• Digital marketing

Greater Nashville Area, Tn

• Managed payroll services• Recorded, edited, and published weekly podcast• Managed timeline, budget, and royalty payments for All I Am album• Managed, designed, and updated Twitter account• Designed and implemented Facebook advertising campaigns• Spearheaded Send Me Nashville initiative• Established financial controls and accounting procedures• Researched and wrote corporate charter• Maintained and updated all accounting information• Oversaw and verified integrity of volunteer money-handler’s operations

• Increased Facebook fan base by over 50,000 people in 3 months• Removed unauthorized copyrighted material from various websites• Managed and updated social media sites• Photoshop and InDesign editing• Maintained royorbison.com• Developed and implemented online ad campaigns• Analyzed and updated merch promotions for effectiveness

• Influenced remote broadcasts and promotions• Developed Client’s Needs Analysis reports for advertisers• Collaborated with ACM- and CMA-winning on-air personalities• Identified and researched potential advertising clients• Wrote concert promotions proposals and ticket requests

• Developed and maintained set designs• Shot and edited video materials• Planned and implemented weekly large group gatherings• Organized and led a group on an overseas relief trip to Haiti after the January 2010 earthquake• Researched and established financial controls and accountability for a new church in the Nashville area

• Promotion of artists leading up to and during CMA Fest and Fan Fair• Designed company logo and other promotional material• Coordinated charity auction at a major venue to benefit Vanderbilt Children’s Hospital

Organized purchasing and procurement activities related to the refit of M/V Crown Charger. Contributed to company value by researching and purchasing the highest quality materials at the lowest price. Collaborated closely with end users to insure suitability of purchases. Managed day-to-day operations when the owner was absent.

Master Of Business Administration, Music Business

Bachelor Of Science In Business Administration, Business Management

Activities and Societies: Chi AlphaDean's List for 5 Semesters