Creative Strategy & Design | Sustainable Architecture & Development | Business Strategy SKILLS: Inbound Marketing, Demand Generation, Business Strategy, Marketing Optimization, Content Strategy, 2D and 3D Design, Editing, Photography, Cinematography, Broadcast Design

Organic, environmentally sustainable grown, harvested, and master-crafted coffee brand. Dedicated to preserving our world’s wildlife and habitats via the joy of coffee.

In life, the toughest sport of all, #WeAllGoPro with literacy. Mastering the fundamentals of communication and critical thinking unlocks our world's resources. This is what we coach; the indisputable win.

Directed content creative and strategic execution for brand-site, email, direct mail, and onboard advertising.Overhauled consumer content development to increase cruise and pre-cruise purchases, shore excursions, beverage packages, in-cabin gifts, high-end restaurant reservations, spa, and onboard photography packages. In-cabin purchase increased 9%. Pre-cruise revenue lifted 11%.Modernized brand-site visual design and assisted in redesigning the booked-guest website and onboard mobile app. Brand-site bookings rose 8%, and the on-ship app increased experiential product revenue by 5%.I was lucky to work alongside a brilliant CRM Director, Jenny Acevedo. We leveraged robust data analytics to drive personalized, consumer-relevant content via multi-channels (print & digital) to enhance the customer journey and gain deeper insights into consumer purchase paths.Constructed a new email platform and reengineered all cruise tiers' content and messaging strategies. Grew direct mail ROI, generated 100,000 new leads annually, and reactivated over a million authentic brand-engaged email subscribers.Directed content strategies for loyalty marketing partnerships, including Coke, Knott's Berry Farm, Chuck-e-Cheese, Party City, Houston Texans, Build-a-Bear, New Orleans Saints, Lip Sync Battle, Amazon, and Bed Bath & Beyond.Rebuilt the internal agency team. Streamlined and reduced annual AOR spend by 2 million dollars while improving quality and quantity of design projects.Leveraged intelligent digital printing efficiencies at scale across the entire Carnival corporate fleet, initiating a savings of over 20 million dollars annually.SKILLS: Content Strategy & Development - UX / CRM / DM / EMAIL, Creative Design, Thought Leadership, Integrated Marketing, Marketing Optimization, Design Thinking, User-Centered Design, Demand Generation.

Lead and developed content strategies across the entire Venetian & Palazzo Brands. Conducted innovative, inspired, and scalable content strategies in one of the most globally competitive destination-rich marketplaces. The success of our brand campaigns drove support revenues above one billion dollars annually.We leveraged data-driven content through authentic, experience-rich stories to accentuate and elevate the brands' global market position. The results consistently disrupted and outperformed external booking sites (Expedia) by driving consumers to book directly through the brand site.Mentored, emboldened, and coached our internal agency to harness the value of their stellar design prowess, insightfulness, experience, and keen intellect. This support resulted in us constructing the most talented, dynamic, caring, insightful, and devoted teams I have ever had the joy to be included in.Directed, designed, and executed (at a break-neck pace) award-winning campaigns for gaming, destination, social, retail, hospitality, partnership, F&B, loyalty marketing, e-commerce, PR, music, and entertainment. Our internal design team won major awards YOY from the Addy's to HOW to the gaming and travel industry's "Best of."Created and hosted the first-ever live E-Sports "Superbowl," resulting in millions of branded impressions globally and exposing the property to a robust new consumer set.Developed memorable, content-rich events for gaming, sales, entertainment and restaurant divisions: celebrity chefs, NBA stars like Shaquille O'Neal, Kobe Bryant, and Steph Curry, Ducati, iconic comedians, and entertainment titans like Tim McGraw & Faith Hill.Executed strategic marketing alliances with high-value brands: Google, National Geographic, Ducati, The Food Network, Facebook, Google, Apple, CES, and IBM.

I was privileged to assist, learn and create with Adam Lawton Boozer, a brilliant DP, founder of J&G, and the original storyographer. We globe trotted from ocean to ocean in North America, to the most luxurious and exclusive Caribbean island resorts, and to castles at the edge of Europe capturing original, emotive, and award-winning content for Verizon, Conde' Nast, Charleston Chamber of Commerce, The Food Network, Kiawah Island, Turks & Caicos, St. Kits, and Doonbeg, Ireland. J&G's work was highlighted in several film festivals and award houses, including Conde Nast's US and International travel award for Charleston, SC, as the “best city” for two consecutive years spanning 2011 and 2012.SKILLS: Editing, Graphic Design, Cinematography, Photography, Brand Design, Broadcast Design, Content Strategy, Production Design, Creative Direction

I was immensely fortunate to be mentored by world-class strategist and CMO, Dr. Robert Rippee, in understanding the power of thought leadership and data analytics. I learned how to leverage consumer insights to drive sales, build smarter customer conversations, create demand generation campaigns, and, most importantly, master the art of remaining “Battlefield cool” as a team leader. Having the opportunity to be coached on demand generation strategies, I learned how to merge best-in-class creative with objective, unbiased analytics and consumer data. The targeted campaigns we built resulted in sky-rocketed sales leads and increased market growth YOY by 29%. One incredibly successful project was developing a first-of-its-kind data segmented, multi-channel content campaign to influence and provide personalized value to an elite set of ultra-high net worth private jet owners. We leveraged advanced (at the time) augmented reality, customized URLs, VDP, and VDC (variable data printing and variable data content). The campaign resulted in 13 confirmed sales out of an exclusive 25-unit database, where the minimum real estate purchase was set at USD 1,500,000.00.With built hand-crafted, dynamic, and highly effective aspirational inbound marketing strategies through content and persona-specific segmentation. This laser-targeted creative increased unprecedented conversion rates for the sales teams resulting in tens of millions of dollars in market growth across North America and the Caribbean. Additionally, the CMO developed a first-ever cloud-based database CRM platform (ORACLE partnership) which we leveraged to marry (in real-time) robust online and offline, individually-relevant brand campaigns.SKILLS: Inbound Marketing, Demand Generation, Business Strategy, Marketing Optimization, Content Strategy, 2D and 3D Design, Editing, Photography, Cinematography, Broadcast Design,

I was at the right place and time to co-create, design, and launch the magazine’s visual platform alongside the insanely-genius designer, Tom Brown. That design system still drives the layouts today. We created a visual, story-first library that showcased highly emotional, visceral, and inspiring photography. The story-first, highly visual design helped elevate and initiate annual subscriptions to over 100,000 within the magazine’s first two years. Garden & Gun has since become a household name with over a million loyal monthly subscribers YOY and has been awarded consistently for its design and content.SKILLS: Content Strategy, Graphic Design, Editing, Photography, Cinematography, Brand Strategy

Responsible for content creation, strategy, and marketing campaigns for the entire university, staff, academic departments, athletics, and alumni relations. Conducted innovative, inspired, and scalable (print/digital) content strategies to compete for coveted student market share against other mega-state universities like Clemson and USC.I assisted the wickedly-intelligent Creative Director, Alfred Hall, and rebuilt the brand from the ground floor. This project was a substantial, complex, multi-year campaign within a campaign because we had to ultimately mentor, coach, educate, steer and inspire brand cohesion within the entire COFC community. Bringing everyone together under a singular voice and visual identity was not as straightforward as we had initially expected. A two-hundred-year-old university has numerous deep-rooted opinions and value-sets from professors, loyal alumni, and students; all proudly had their interpretation of what the brand meant to them. It was a fascinating learning curve for everyone involved. In the end, we developed an award-winning, visually stunning, culturally reflective, updated, fresh, yet historically relevant brand identity that everyone enjoyed and was proud to embrace.

Designer for MTV's reality television mega-hits; The Real World and Road Rules.

Design projects for ESPN Brand, WNBA, NBA, and the NFL.