Creative Director
Las Vegas, Nevada, Us
Lead and developed content strategies across the entire Venetian & Palazzo Brands. Conducted innovative, inspired, and scalable content strategies in one of the most globally competitive destination-rich marketplaces. The success of our brand campaigns drove support revenues above one billion dollars annually.We leveraged data-driven content through authentic, experience-rich stories to accentuate and elevate the brands' global market position. The results consistently disrupted and outperformed external booking sites (Expedia) by driving consumers to book directly through the brand site.Mentored, emboldened, and coached our internal agency to harness the value of their stellar design prowess, insightfulness, experience, and keen intellect. This support resulted in us constructing the most talented, dynamic, caring, insightful, and devoted teams I have ever had the joy to be included in.Directed, designed, and executed (at a break-neck pace) award-winning campaigns for gaming, destination, social, retail, hospitality, partnership, F&B, loyalty marketing, e-commerce, PR, music, and entertainment. Our internal design team won major awards YOY from the Addy's to HOW to the gaming and travel industry's "Best of."Created and hosted the first-ever live E-Sports "Superbowl," resulting in millions of branded impressions globally and exposing the property to a robust new consumer set.Developed memorable, content-rich events for gaming, sales, entertainment and restaurant divisions: celebrity chefs, NBA stars like Shaquille O'Neal, Kobe Bryant, and Steph Curry, Ducati, iconic comedians, and entertainment titans like Tim McGraw & Faith Hill.Executed strategic marketing alliances with high-value brands: Google, National Geographic, Ducati, The Food Network, Facebook, Google, Apple, CES, and IBM.