Aaron Howes Email & Phone Number

London, England, United Kingdom

• Worked with clients such as HSBC, the UK's National Cyber Security Centre (NCSC), Principality Building Society, Santander, FitFlop, Agilio, and Giacom.
• HSBC: worked with a cross-functional team on a new app feature intended to get 1m customers to invest via mobile. I was responsible for all design activities including running workshops, wireframing, user journeys.
• Principality Building Society: Contributed to PBS’s rebrand by designing desktop and mobile pages and components that elicited exceptional client feedback: “Aaron’s concepts followed our design system and patterns and.
• NCSC: designed a new cybersecurity service from 0-1 that successfully encourages 46.5% of users to complete at least one cybersecurity test and helps thousands of users identify security vulnerabilities each month. I.
• NCSC: led an evidence-based redesign of the NCSC's phishing reporting service, resulting in an increase in scams reported and a decrease in scam-related support requests.
• Agilio: accelerated and streamlined app development — positioning them for growth in the healthcare industry — by designing page templates, components and a design system (including typography, colours and icons).

Berlin Area, Germany

• Developed content concepts and strategies that secured high-value deals with top-tier brands like adidas, American Express, Dropbox, Mercedes-Benz and Nike, resulting in increased revenue and significant business growth.
• Collaborated with product, design and development teams to create and execute content campaigns, that consistently achieved client KPIs (e.g. increasing purchasing intent for PUMA by 11%).
• Wrote and edited hundreds of editorials, regularly meeting client stakeholders to understand their needs and gather feedback, giving constructive feedback to other writers, and conducting research to understand new.
• Won Digiday’s Best In-House Content/Brand Studio award in 2018.

Berlin Area, Germany

• Wrote, edited and published editorial and social media content for Highsnobiety's branded content campaigns featured across highsnobiety.com, Instagram, Facebook, Twitter, YouTube and Snapchat.
• Worked to client campaign deadlines and discussed content feedback and edits with clients.
• Curated and edited imagery in Photoshop to meet visual standards for highsnobiety.com and Highsnobiety's social channels.
• Used Wordpress and third-party social media scheduling tools to create and publish posts.
• Set up and published paid social posts on Facebook, Instagram, Twitter and YouTube.

London, United Kingdom

• Worked with River Island’s digital marketing team on menswear content for Instagram, Youtube, Facebook and blog.
• Pitched content ideas to senior stakeholders.
• Worked on video production, briefing external production teams, hair and make-up artists and talent managers, creating call sheets, organising shoot day logistics and assisting on set.
• Produced four YouTube videos that acquired over 120,000 views.
• Grew the @RiverIslandMan Instagram account from 0 to over 50,000 followers.
• Wrote press releases, media mail outs, scripts, social media and blog copy.

London, United Kingdom

• Yin&Yang was a lifestyle blog turned online magazine and consultancy with a team of contributors from London.
• I worked with international brands such as Nike, adidas, Booking.com, Dr. Martens, Levi’s & New Amsterdam Vodka to create engaging content campaigns.
• Produced copy and photography for fashion, travel, lifestyle, music and design content.
• Managed and developed social media accounts on Twitter, Facebook and Instagram, growing Yin&Yang's online presence and following.
• Built a network of personal and professional relationships with relevant people in the industry.
• Managed content production alongside a top-class team (location and talent scouting, liaising with brands and talent, planning travel, styling, art direction, etc.)

Master Of Science - Msc, Human-Computer Interaction Design, Distinction (80%)

During this course, I learned the foundations of HCID and UX, including interaction and visual design, information architecture, user.

Bachelor'S Degree, English Literature, 2:1