Aaron West Email & Phone Number

Salt Lake City, Ut, Us

Acquisitions and investments:- Floor Coverings International (carpet, wood, laminate, LVP, tile, stone floors) - Andrea West Design (Full service Interior Design)- Andrea West Design Shop (retail e-commerce store) - Platform venture studio - Fruit street - diabetes prevention program- Mixed use flex warehouse space - Single family rental homes- stock and equities

I work with creators of all sizes. Whether a large publisher reaching 100+ million users per month, a multimillion dollar e-commerce brand or a single creator just starting out building a following and seeking ways to monetize their content. Throughout my career I’ve driven more than $100 million in annual affiliate and partner sales helping publishers, influencers, creators, e-commerce brands and advertisers connect and work together to build steady repeatable streams of conversion based revenue.

Palo Alto, Ca, Us

Built the affiliate marketing, direct ad sales, performance marketing and other monetization channels for WikiHow. When I started, wikiHow relied primarily on programmatic revenue. I help build out direct ad sales and affiliate revenue channels that grew to 10% of monthly revenue within the first year with a path towards 50% of revenue in two years.

Fort Mill, Sc, Us

***Healthline Media was Acquired by Red Ventures in August 2019***• Customer acquisition, connecting millions of users with our partners' products and services, driving $100+ million in annual product/service sales revenue for our partners. • Drive overall strategy, development and planning for incubation and growth of new business verticals• Full P&L ownership• Lead and work with team of marketers, editors, PM's, designers, engineers and developers• Seek out new business opportunities to further grow and diversify.• Specifically focused on direct to consumer health products, skin care, telehealth services, mental health, CBD and other home/health/wellness-related products and services

Fort Mill, Sc, Us

***Healthline was Acquired by Red Ventures August 2019***• Connecting users with products and services. • Finding new business opportunities to further grow and diversify. • Specifically focused on direct to consumer health products, telehealth services, mental health, CBD and other health/wellness-related products and services

Fort Mill, Sc, Us

• Work cross functionally with product, design, front-end development, and engineering teams to build out and bring new digital products to market. Manage the overall process from initial ideation of new product opportunities through design, build, testing, product launch and continued optimization. • Built the go to market strategy and forecast for the affiliate marketing business as part of a new user Activation business pillar. Managed the cross-functional implementation of the affiliate strategy and grew the affiliate business by more than 1450% YoY in revenue growth. Growth is attributed to analyzing and understanding marketing performance data, conducting A/B tests and making correct conclusions to lead the overall data-backed growth strategy for the affiliate business. • Responsible for providing data and strategic insights and leading current native and paid demand generation digital marketing social & SEM campaigns to identify opportunities for new business growth and optimization for current business. My insights and conclusions have been influential in generating new business opportunities, increasing efficiencies, optimizing campaigns and business operations, reducing costs, and increasing profits. • Assisted in the development of the performance reporting for the user Activation pillar. The custom dashboards and reports provide insights for high-level performance with the ability to quickly and easily garner deep insights with a data-backed approach. The reports were set up so all stakeholders can easily understand the data, drill-down and garner deeper insights without needing a technical background. • Conduct market research and build out data-backed go to market strategy and forecast plans for new business opportunities. • Report directly to executive management for financial forecasting, new business opportunities, market research and M&A activities.

Fort Mill, Sc, Us

• Managed roadmap and strategy plans for the successful integration of acquisitions. • Conducted market research and build out data backed go to market strategy and forecast plans for new business opportunities. • Reported directly to executive management for financial forecasting, new business opportunities, market research and M&A activities.

Ca

• Assisted in deal sourcing, and conducted due diligence, valuation and forecasting for early stage start-ups.• Consulted with small start-ups and gave advice regarding business models, unit economics, and strategy plans.• Learned from Tom Crotty with Battery Ventures, Tim Connors with Pivot North Capital, Rajesh Kothari with Cascade Partners, and Jim Hunt with Blu Ventures.

Salt Lake City, Ut, Us

• Analyzed large data sets with over one million lines using advanced Excel functions and tools (Pivot Tables, VLOOKUP, embedded IF statements, simple SQL and macro commands), Business Objects, and Salesforce. As a result of utilizing data to make business decisions, I was able to develop, rollout and manage an efficient, accurate, and easy to use fleet tracking system and dashboards that would become the primary reporting and tracking system for a global fleet valued at $250+ million dollars. • Tested and assisted in the development of a globally implemented asset tracking software program that increased operational efficiency through cutting costs and saving time. Managed and trained 60+ vehicle coordinators across North America, Africa, Asia, and Pacific Islands to work more effectively and efficiently by utilizing technology and implementing operational best practices. • Built multiple error reports, spreadsheets and dashboards in Excel so data could be easily understood by senior management. The automated reports and dashboards improved workplace efficiency by cutting the time from 1 hour per day to less than 5 min per day that management previously spent gathering, analyzing and understanding the data. • Elected by associates and upper management as Vice President of Employee Fleet Association. While vice president I planned and managed 16 social and skills training events per year for 32 employees which lead to increased performance, moral and overall employee satisfaction. • Worked with internal and external partners for the purchase, maintenance and sale of global fleet vehicles • Obtained six sigma green belt certification and implemented 3 operational improvement strategies that cut costs, saved time, and increased employee efficiency.

• Consulted with the President, CEO, CFO and other senior management of $200-$800 million national banks suggesting technology and security implementation plans to reduce exposure to risk. I also analyzed loan and other investment portfolios exposure to interest rate risk, and abidance of regulatory laws and procedures. After examining a bank, I would prepare detailed reports to help the banks with implementation strategies to meet regulatory laws and improve operating procedures.

• Built website and managed online marketing instrumental in driving new client acquisition. • Developed budget, income and expense forecasting spreadsheets in Excel for small start-ups to secure financing. Smokey’s BBQ was one of the many companies I provided multiple year financial forecasts with revenues and expenses broken down by how many customers they needed to serve per hour and per day to achieve a break-even point and beyond. Smokey’s BBQ is now a successful restaurant operating in Ogden Utah. • Built multiple spreadsheets to track and analyze employee performance in effort to improve efficiency and provide historical tracking for future internal benchmarking. The spreadsheet was utilized by all levels within the company and is still in use today as the main data source for benchmarking year to year company performance.• Provided book keeping services for numerous businesses and analyzed income and expenses to find opportunities for cost savings. In numerous cases I found bank recording errors, fraudulent activity, as well as unnecessary bank fees saving dozens of companies thousands of dollars per year. • Drafted legal documents including: articles of incorporation, bylaws, lease agreements, and power of attorney as an additional service provided by West & West Accounting resulting in increased revenues and company profits. • Provided consulting services through the preparation of yearly and quarterly tax filings for over 100 individuals and small businesses helping them minimize their tax liability and maximize potential refunds.

•Taught English, business fundamentals and goal setting in 5 areas to empower over 100 uneducated Ugandans for success •Implemented self-taught success strategies •Raised thousands of dollars and donated money, clothing, books, school supplies and food items for 5 remote villages and schools

Ran the overall marketing, scheduling, and organization of educational workshops held throughout the United States.

Assisted in the sales of Assets Protection, Real Estate Investing and Stock Investing Workshops.

Psychology

Business Administration

Master Of Business Administration - Mba, Business Leadership, Entrepreneurship & Innovation