Aaron Collier Email & Phone Number

In my current role as Digital Experience Manager, I lead a team of web analysts, digital product owners and agency partners in implementing UX and UI best practices across BlueCross’s web properties in support of continuous improvement of member experience and digital marketing for multiple product lines. My responsibilities include:

Chattanooga, Tennessee

Direct digital content marketing strategies across all lines of businessConceptualize content solutions for marketing campaigns, product and brand launchesOversee social community management and content development for brand and corporate social media sitesExecute persona objectives, content marketing best practices, web copywriting and brand standards

Chattanooga, Tennessee

Directed day-to-day community management and oversaw the social media staffAdministered social media strategies and social reporting to demonstrate the value of social investmentsManaged the integration of social strategy into brand marketing initiatives and product launchesOversaw content development for brand and corporate social media sites

Chattanooga, Tennessee

Responsible for oversight and successful implementation of corporate social media sitesEnsured social media activities were vetted by legal, risk, and information security, and complianceWorked with product development, sales, account management and customer service to gain appropriate input and buy-in on social media initiativesParticipated in.

A contributing editor, focused primarily on education in Hamilton County.

1161 East Main Street