Head Of Marketing
New York, Ny, Us
First marketing hire at Check, the original embedded payroll company. Check enables vertical SaaS, horizontal SaaS, and staffing companies to compliantly build a payroll product in weeks instead of years. Our north star Marketing goal was to acquire new customers to build on Check’s APIs, launch the product, and grow revenues into a profitable payroll business. Accomplishments:- First marketer and 25th employee reporting directly to CEO & Co-Founder - Hired and managed a team of 6 people, inclusive of full-time employees and contractors- Developed annual, quarterly, and 6-week marketing strategies and goals- Launched a successful Series C announcement that led to a 693% increase in web traffic and 14 publications sharing our press release- Surpassed our joint Marketing & Sales annual quota of new partnerships signed- Co-created the embedded payroll category and positioned Check as the leader with effective thought-leadership- Created and maintained strategic messaging and positioning informed by the voice-of-our-customer- Developed successful cross-functional relationships with sales, success, product, and legal teams- Re-messaged and relaunched our website twice, adapting to our changing GTM- Partnered with customers to co-market their payroll offerings, increasing their revenue- Built strategies for product marketing, event marketing, email marketing, paid marketing, brand marketing, partner marketing, and customer marketing
