Strategic marketing consultant for B2B seed to Series D companies. Product marketing, head of marketing strategy, go-to-market strategy, brand marketing, content marketing, demand generation, account-based marketing, and marketing recruiting. Projects include:- Value messaging framework / first meeting deck / company narrative- Buyer persona / ideal customer profile / voice of the customer- Product launches / product roadmap- Investor deck / market sizing / competitive research- ABM / events / website

First marketing hire at Check, the original embedded payroll company. Check enables vertical SaaS, horizontal SaaS, and staffing companies to compliantly build a payroll product in weeks instead of years. Our north star Marketing goal was to acquire new customers to build on Check’s APIs, launch the product, and grow revenues into a profitable payroll business. Accomplishments:- First marketer and 25th employee reporting directly to CEO & Co-Founder - Hired and managed a team of 6 people, inclusive of full-time employees and contractors- Developed annual, quarterly, and 6-week marketing strategies and goals- Launched a successful Series C announcement that led to a 693% increase in web traffic and 14 publications sharing our press release- Surpassed our joint Marketing & Sales annual quota of new partnerships signed- Co-created the embedded payroll category and positioned Check as the leader with effective thought-leadership- Created and maintained strategic messaging and positioning informed by the voice-of-our-customer- Developed successful cross-functional relationships with sales, success, product, and legal teams- Re-messaged and relaunched our website twice, adapting to our changing GTM- Partnered with customers to co-market their payroll offerings, increasing their revenue- Built strategies for product marketing, event marketing, email marketing, paid marketing, brand marketing, partner marketing, and customer marketing

Employee 40 helping to scale the company to double-digit ARR. Foundational member of the Product Marketing team. Key initiatives included:-Voice of the customer - identify customer needs and pain points to surface to executive and product teams- Conduct win/loss analysis on core customer groups to evolve messaging and go-to-market strategy- Own and manage new product launches and releases- Sales enablement and training for all customer-facing teams- Build marketing materials, including pitch decks, one-pagers, case studies, and more

-Launched a new social media and polling start-up (whatsmumbling.com) in April 2013-Managed on-going web and iOS development -Marketed and promoted product to students at Santa Clara University-Financial planning, forecasting, and research on company industry and needs

-Drove traffic to the knowledge base articles and support communities to increase self help among customers and operational efficiency-Designed and built a interactive knowledge centered support community for engineers and support staff-Developed strategic plans for improved knowledge base social media accounts (Twitter, YouTube)-Researched and planned expansion into new social outlets and built strategies for those accounts (Facebook, Tumblr, Podcasts)

-Lead discussions and prompted thinking on business leadership, development, and communication-Presented new information and curriculum to current business school freshmen-Graded papers and presentations relating to personal career development and starting a new business

-Acted as a program coordinator for a cross departmental database creation project for the Acquisitions Integration team-Created Cisco IT's first student ambassador program, linking interns and students at the top recruiting universities-Helped develop a improved marketing/go-to-campus strategy for selecting and enticing the best university students

-Reconfigured and merchandised catalog products for a new website interface using Magento eCommerce software. -Designed, merchandised, and promoted the first Speck retail store.-Managed and enhanced Facebook, Twitter, and YouTube social media accounts.-Moderated and maintained all product reviews posted on the website.

-Processed orders and entered items in database-Attended vendor presentations-Maintained consistently high sales numbers