Aaron Jernigan Email & Phone Number

Atlanta, Georgia

• Educated advertising clients on how to use Twitter's advertising products, best practices, and how to optimize advertising campaigns• Presented external webinars to 400+ NAMER advertisers on how to utilize Twitter’s new performance products• Crafted product collaterals and delivered trainings internally to sales teams and externally to marketers• Consulted with 100+ advertisers to understand their marketing goals and help them develop successful digital marketing campaigns totaling a book of business over $12 million• Established and executed go-to-market/commercialization strategies by partnering cross-functionally with Product, Engineering, Marketing, and Revenue teams for our flagship performance ad products: App, Web, Measurement, & Ads API• Reliably pulled into high profile customer meetings to offer technical product education, optimization support, and effectively position performance revenue solutions.

Greater Atlanta Area

Digital Strategy and Activation Georgia-Pacific PortfolioConsumer Packaged Goods | Brand & Shopper Marketing• Activate and manage Georgia Pacific brand marketing campaigns across 7 brands to increase overall sales goals• Monitor campaign performance, provide post-campaign performance results and ROI analysis• Effectively present client campaign recommendations, monitor campaign performance, provide post-campaign performance results and ROI analysis.• Vett digital media vendors to ensure the best fit to achieve campaign KPIs

Programmatic Buying and Local Activation

Greater Atlanta Area

Turner Sports Research Intern• Fulfilled ad hoc requests from Marketing departments using Star Trak, NPower, Arianna and Adobe Omniture software to extract data from primary and syndicated sources. • Analyzed viewership and social media engagement data of networks, sports programming and the general sports media landscape. • Sent daily reports including NBA on TNT and NBA TV overnights, TVE and metered market overnights• Created decks and synthesized data for presentations of research findings • Provided strategic input for future Turner brand directives through analyzing demographic viewership.

Greater Atlanta Area

•Maintained and controlled merchandise inventory•Performed physical inventories on a regular basis•Assisted in receiving merchandise deliveries

Greater New York City Area

•Created and presented business opportunities to maximize web traffic to Macys.com top-level executives for bridge and fine jewelry.•Collated sales and trend data in a weekly report for Directors that analyzed best selling items.•Reviewed and presented weekly selling performance, providing strategic input for future brand directives.•Researched, created, and presented a project on Innovative Retail Technology for Macy's executives, leading to sections of our recommendation being implemented.•Used competitive analysis research to incorporate data into the decision-making processes.

Grand Prairie, Texas

•Assisted with developing and implementing marketing and promotional plans for the Grand Prairie AirHogs and rebranding the team. •Executed game day promotions, in-game entertainment, activities, and game operations for home events and hosted collegiate events (JUCO Regional Tournament, WAC Tournament)•Assisted with creating and executing ticket sales strategies and promotions•Coordinated special events, promotions and special recognition events that were implemented into games.