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A 5% increase in retention rates can lead to profit increases of 75%, yet so many companies are too distracted by customer acquisition to tap into the ridiculous benefits of strong customer relationships.My passion is to help companies foster relationships with their customers that drive business impact through strategy, strong and usable data collection and integration, and activation of marketing channels. I have strong expertise in email marketing, omnichannel journey strategy, program activation, analytics, and campaign optimization. While I have experience across ESPs, much of my skills and experiences are in Salesforce Marketing Cloud. I have 4 certifications in Marketing Cloud - Salesforce Certified Marketing Cloud Developer, Salesforce Certified Marketing Cloud Administrator, Salesforce Certified Marketing Cloud Consultant, and Salesforce Marketing Cloud Email Specialist. One of my biggest accomplishments as of late is leading a project to support a Fortune 500 client in the Healthcare industry rolling out an omnichannel, AI-driven, next-best action program targeting Health Care Professionals. Our role was to support the program's strategy and activation in Salesforce Marketing Cloud. It consisted of over 150 unique customer journeys, 8,600 journey steps, +100 email creatives, integration with sales team touchpoints, and integration with over 180 paid media campaigns.
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Senior Performance Marketing LeadFurther Jul 2022 - PresentAtlanta, Ga, Us• Consult with clients to build relationships with their customers by strategically collecting the right data, activating highly personalized, omnichannel experiences across their marketing channels, and continually driving optimization of journeys through experimentation. • Built a Fortune 500 company’s next best action program in Saleforce Marketing Cloud. It consisted of over 150 AI-driven unique customer journeys, 8,600 journey steps, +100 email creatives, integration with sales team touchpoints, and integration with over 180 paid media campaigns. -
Crm ManagerAllturna Jul 2021 - Jul 2022Doylestown, Pa, Us -
Senior Crm AnalystAllturna Jul 2018 - Jul 2021Doylestown, Pa, Us -
Crm AnalystAllturna Jan 2017 - Jul 2018Doylestown, Pa, Us -
Marketing Research ProjectLiberty University School Of Business Sep 2016 - Dec 2016Lynchburg, Va, UsI was given the opportunity to design and implement mixed-method research to examine the likelihood of students to enroll in three new programs at the Liberty University's School of Business. The data will be used to determine the viability of each program defined by Liberty University. Responsibilities include: • Conducting extensive secondary research of industry and competitors• Designing the primary research• Designing online survey• Conducting focus groups• Creating a sampling strategy to obtain survey respondents needed• Working with the Marketing department and the School of Business faculty to obtain large email lists of students enrolled in the business program and students that are undeclared. • Use SPSS to perform statistical tests on data relevant to the Research Questions and Hypothesis.• Present findings and conclusions to the client, the Chair of the Business School. -
Customer Service AssociateJerry Falwell Library Oct 2015 - Dec 2016Responsible for delivering excellent customer service to the student body, staff and guests of Liberty University as well as community members. Responsibilities include data entry, research assistance, managing group study rooms, charging and discharging books to patron accounts, and other various projects. I was awarded Employee of the Month for May of 2016.
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Marketing Student ConsultantLiberty University Nov 2015 - Feb 2016Lynchburg, Va, UsIn November of 2015, I was given the opportunity to work with the Liberty School of Business to create a marketing plan for an attorney practicing in Virginia. I accepted because of the tremendous, rare opportunity it was for a business marketing student to work on such a practical project. Attached below is more information on the project. -
ManagerI Do Windows Inc. May 2013 - Aug 2015UsI Do Windows, inc. is a professional window cleaning company serving Montgomery and Chester counties in southeast Pennsylvania. I started working for the company in May of 2013 as a window cleaner. A year later, I was promoted to manager. At the time, I was the only manager that did not have a college degree. My responsibilities included greeting and informing the customer of our service, managing a group to efficiently deliver top-quality service in a timely manner, giving estimates, collecting payments, and ensuring complete customer satisfaction. -
Marketing Research ProjectLeesville Lake Marina Feb 2015 - May 2015I had the opportunity to work with a local business for a marketing research class at Liberty University. We gathered over 300 responses through both online and in-person interviews. After enough data was gathered, our team of four marketing students began to run statistical tests using the computer program SPSS. We ran frequency distributions, cross-tabulation, correlation tests, and more to identify relevant findings to present to our client.
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Sales AssociateNike May 2011 - May 2013Beaverton, Or, UsUpon graduation from high school, I began working for Nike, inc as an Athlete (Sales Associate) at the Philadelphia outlet store. My primary responsibility was to give customers superior customer service to ensure complete customer satisfaction and maximize sales. In my two years working alongside >80 employees at Nike, I was awarded MVP (employee of the month) three times due of my ability to work efficiently with others and willingness to do the less favorable tasks.
Aaron Hart Skills
Aaron Hart Education Details
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Liberty UniversityBusiness Administration: Marketing Analytics Specialization -
Montgomery County Community CollegeBusiness Administration
Frequently Asked Questions about Aaron Hart
What company does Aaron Hart work for?
Aaron Hart works for Pmg
What is Aaron Hart's role at the current company?
Aaron Hart's current role is Relationship Marketing Manager.
What is Aaron Hart's email address?
Aaron Hart's email address is ah****@****ail.com
What is Aaron Hart's direct phone number?
Aaron Hart's direct phone number is +148462*****
What schools did Aaron Hart attend?
Aaron Hart attended Liberty University, Montgomery County Community College.
What are some of Aaron Hart's interests?
Aaron Hart has interest in Politics, Economic Empowerment, Disaster And Humanitarian Relief, Health.
What skills is Aaron Hart known for?
Aaron Hart has skills like Customer Service, Marketing, Teamwork, Microsoft Office, Retail, Management, Leadership, Public Speaking, Marketing Research, Microsoft Excel, Powerpoint, Sales.
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