Aaron Hurst Email & Phone Number

San Diego, California, United States

Develop full funnel content strategy framework that connects brand promise, product marketing needs, and customer experience.Create four global campaigns for each stage of the customer journey that can be adapted and customized based on regional or audience segment.Create a cross-functional content network to connect content creators and support cohesive narrative across regions and segments, roles, channels, and product categories.Partner with subject-matter experts to highlight customer impact stories, create short films, and highlight distinct brand advantages.

Listen. Observe. Synthesize.I connect the dots between brand and audience, between goals and operations, between brand mission and employees and their departments. I am most excited when the work I do helps a brand fully understand and embody their essence, take ownership over their promise and mission, and ultimately align brand values with what new and existing audiences value. I am motivated when I see this symbiotic relationship reflected in MER, AOV, and LTV.

- Refreshed documented content strategy to increase awareness, engagement, CVR & MER- Increased attributed revenue in email & content channels from 5% to 30% of total company revenue- Created Rotezen habit formation tool & guided journal to expand product offering & increase AOV & LTV- Developed app prototype with breath coaches & therapists to define a subscription revenue model- Overhauled & managed internal ops to increase efficiency & deliver consistent brand message

- Launched new brand promise & elevated brand awareness 14% while maintaining 76% brand affinity- Led creative team in defining & implementing documented content strategy & brand framework- Collaborated cross-functionally with product, sales & marketing to craft compelling product stories- Ideated, storyboarded, scouted & produced seasonal photo & video shoots for go-to market strategy- Produced short films on-location with teams of 20+ people to support seasonal product launch

Cardiff, Ca

- Founded digital-first consulting agency to help businesses build in-house content departments to establish & strengthen digital presence- Developed, wrote, and optimized omnichannel campaigns for clients in CPG, luxury real estate, apparel, retail, solar, health and wellness, beauty products, and beyond- Developed creative content strategy and frameworks to develop brand culture, define mission, raise awareness and grow targeted audiences

- Built authentic brand narratives in the digital landscape to connect with the target audience- Developed and implemented digital marketing services to increase lifespan of existing branding clients- Hired, trained, and managed teams of designers and writers to build and deliver digital brand campaigns- Grew new business for traditional branding services and new digital services by more than 50% over previous two years

- Developed content marketing, SEO & reputation management strategy for 140+ healthcare practices- Hired, trained & managed team of 10 writers dedicated to SEO & content marketing strategies- Pivoted agency strategy ahead of algorithm update to gain advantage over biggest competitor- Increased billable hours 10x while improving overall performance of clients’ page one results in Google

Mfa, Creative Writing

Bachelor'S Degree, Creative Writing, Poetry