In addition to maintaining responsibilities related to Quality Index tagging, training, and education, as well as continuing to own and manage the Vivaki Verified inventory vetting process, began acting as a Product strategist/consultant to the Product Management team. In this role, leveraged past campaign management experience and offered corresponding insights from an AM mindset to bridge the gap between project development and clients' business needs.

An integral member of all aspects of Vivaki’s “Quality Index” data collection initiative, in charge of developing and honing all steps of campaign setup, creating process documentation and training members of AOD, driving adoption across teams, QAing implementation, coordinating with vendors and internal teams to troubleshoot issues, and hosting brainstorming sessions with members of analytics/product to develop additional use cases for collected data.Also responsible for management of the Vivaki Verified sitelist vetting process, including working with vetting partners and internal team members to review process and overhaul areas of low efficiency, updating sitelist data sets across all platforms on a regular cadence, and handling ad-hoc requests for custom sitelist exports.

Responsible for the flawless execution our clients’ digital initiatives, including the day-to-daymanagement and optimization of campaigns, in-depth analysis of performance to create actionabletakeaways, and all aspects of client communication.During time as an AM, worked with a range of high-profile clients, including Comcast, Walmart, 1-800-Contacts, Ally Bank, Blue Cross Blue Shield, and Verizon. While managing Verizon, successfully conducted a quarter long head-to-head test with an opposing partner, securing our business with the client.After gaining several years of experience in account/campaign management, became a team knowledge resource, helping to teach new hires through shadow sessions and trainings.

Oversaw the execution of online advertising initiatives by coordinating various internal teams (creative, strategy, media), as well as handling exchanges with outside sites and vendors.

Was responsible for the trafficking of DART tracking tags to websites that ran our online advertisements.Worked as a Quality Analyst to check live tags and ads for proper implementation.Helped to create a more streamlined trafficking process, resulting in better communication and reduced errors.

Involved in many areas of the design agency environment, including art direction and layout, brand identity establishment, strategic planning, and marketing research.