Lead the Global Men’s business, a crucial revenue and brand driver for Nike. Lead a team across Men's product and merchandising; consumer insights; brand strategy; concept development; innovation; athlete, sports and catalyst marketing; demand planning; strategy; finance; communications and integration with Nike’s global Retail and Marketplace teams. - Led development of Nike Men’s first holistic strategic business plan, integrating all performance and lifestyle businesses. Efforts resulted in outsized growth in the Nike Men’s business in FY22.- Reset Nike’s basketball footwear portfolio to lead with younger athletes and drive more revenue through sneakers led by Nike Innovation. Also, re-energized the football boot (soccer cleat) business globally.- Led team that partnered with iconic signature athletes to advance their businesses and brands.

Tasked with breathing new life into Nike’s Men’s North America business, the company’s largest Geography business. Charged with delivering higher rates of growth by challenging existing conventions, driving innovation and more deeply engaging consumers.- Returned the Men's NA business to growth.- Redesigned the go-to-market process across all four global Geographies.

Promoted into global executive leadership role over Nike’s Lifestyle business inclusive of Footwear, Apparel, Equipment and Consumer Experiences. Led a powerhouse, cross-functional team whose focus was on building a consumer-centric culture, creating a vision and strategy, a three-year business plan and delivering quarterly growth.- Enabled Nike to emerge as the #1 lifestyle brand with consumers in both footwear and apparel across 12 global cities.- Led the team that turned Air Force 1 into the industry's best-selling sneaker.- Rebuilt the Global NSW apparel strategy and delivered unprecedented growth.

Asked to lead Nike's efforts to turn around its Sportswear business in Europe, the Middle East and Africa. Led a multi-cultural, cross-functional team in bringing the organization back to life and, ultimately, driving explosive, sustained growth.- Leveraged Nike’s most iconic sneakers and franchises as a linchpin in turning around Nike Sportswear in EMEA after several years of decline. - Led team in creating an innovative business model that doubled Nike’s Air Force 1 business and achieved 95% full-price sales. The model has since been adopted companywide.- Launched and led a major offense that enabled Nike EMEA to regain momentum with the industry's most influential consumers. The offense has since been adopted companywide.

Promoted to lead and revitalize Nike's Lifestyle business. Led a cross-functional team whose members made sweeping strategic changes across China, Hong Kong and Taiwan, delivering notable and sustained growth.- Unlocked new lanes of long-term growth for Greater China by introducing a new approach to segmenting the marketplace and redirecting brand resources to the underserved women’s consumer.- Launched a series of China-only sneakers and helped conceive of Nike’s first Kicks Lounge, which targeted sneaker obsessed consumers. Today, Nike has 1,200+ Kicks Lounge doors in China.

Promoted and led Nike’s Athletic Training business across China, Hong Kong and Taiwan. Managed and developed a cross-functional team through a period of great change and expectation, returning the category to growth in year one, after two years of decline.- Introduced and launched The Special Forces, a grassroots initiative that strategically compromised a competitor's planned entry into China by driving awareness and adoption of Nike’s signature compression apparel line. Turned China into Nike’s #1 compression market and prevented competitors from achieving a meaningful foothold.

Led the merchandising function for China’s Apparel business. Accountable for a 48-member team (seven direct reports) across product merchandising, demand planning and inventory management. - Led an initiative to create an innovative, proactive approach to inventory and category management.

Promoted and led product creation and merchandising for eight sport categories across Japan, China, Hong Kong, Taiwan, Korea, India, Southeast Asia and Australia.- Led product creation for Nike’s Beijing Olympics retail offering, delivering multiple millions in incremental revenue and exceeding budget target by more than 100%.

Led strategic planning for Nike’s multi-billion-dollar Global Apparel business. Also, drove conceptual thinking around the category strategy, offense and organization design, working on special assignment to Nike’s Brand President.- Wrote a competitive attack plan which was presented to Nike's Board of Directors.

Launched and managed operations for a custom publishing company that produced magazines for professional associations and companies seeking to retain high value customers.

Worked on executive-level strategy projects in Australia's corporate, public and charitable sectors.