Aaron Joyce Email & Phone Number

Burton Upon Trent, England, United Kingdom

• Data Analysis, Tagging, Dashboard & Strategy
• Data integration of online and offline data sources to unify customer behaviour and journey mapping for the contact centre bookings and website purchases.
• Contributing insights and recommendations to enhance user experience and measure success.
• Analysis of GA4 (Website) data to develop strategies including: traffic performance, product/page performance, end-end user funnels, customer behaviour, user experience, and conversion rate optimisation to identify.
• Tagging (GTM) to ensure our analytics capabilities are consistently improving, providing potential for new areas of the website to be tracked, analysed and monitored for optimisation.
• Developing comprehensive digital performance dashboards, using GA4 data, providing insights for decision-making.

Birmingham, England, United Kingdom

• In-Depth Data Analysis:
• Driving insights by delivering analysis projects using various digital data sources to drive strategic performance improvements.
• Established the insights and analytics strategy as the first Data Analyst at The Works.
• Collaborated with various departments to provide analysis, dashboards, reports, and visualizations for data backed decision-making
• Key KPI's: (Revenue Growth %, Traffic Performance, Conversion Rate %, Add Cart Rate %, Checkout Success %, Product Performance, Page Performance, User Behavior, Mobile Optimization).Dashboard and Reporting Development:
• Developed a Digital Performance Dashboard, engaging 32 key stakeholders with automated weekly insights for trading decision-making.