Aaron Joyce Email & Phone Number

Burton Upon Trent, England, United Kingdom

Data Analysis, Tagging, Dashboard & Strategy ‣ Data integration of online and offline data sources to unify customer behaviour and journey mapping for the contact centre bookings and website purchases.‣ Contributing insights and recommendations to enhance user experience and measure success.‣ Analysis of GA4 (Website) data to develop strategies including: traffic performance, product/page performance, end-end user funnels, customer behaviour, user experience, and conversion rate optimisation to identify areas for improvement.‣ Tagging (GTM) to ensure our analytics capabilities are consistently improving, providing potential for new areas of the website to be tracked, analysed and monitored for optimisation. ‣ Developing comprehensive digital performance dashboards, using GA4 data, providing insights for decision-making.‣ Collaborating with customer analytics, digital/e-commerce and marketing teams to drive strategic performance improvements through data-driven insights and analysis.

Birmingham, England, United Kingdom

In-Depth Data Analysis:‣ Driving insights by delivering analysis projects using various digital data sources to drive strategic performance improvements.‣ Established the insights and analytics strategy as the first Data Analyst at The Works.‣ Collaborated with various departments to provide analysis, dashboards, reports, and visualizations for data backed decision-making‣ Key KPI's: (Revenue Growth %, Traffic Performance, Conversion Rate %, Add Cart Rate %, Checkout Success %, Product Performance, Page Performance, User Behavior, Mobile Optimization).Dashboard and Reporting Development:‣ Developed a Digital Performance Dashboard, engaging 32 key stakeholders with automated weekly insights for trading decision-making.‣ Launched a Digital Marketing Dashboard, providing enhanced visibility and decision-making, engaging 14 key stakeholders.‣ Distributed weekly financial metrics, stock reports, and trend analysis to Digital Product Category Managers, Directors, and CEO for alignment and actionable insights.Digital Strategy:‣ Led strategy meetings with heads of departments and directors to enhance digital performance, focusing on omnichannel efforts, profitability, revenue growth, and engagement.