Unannounced editorial

Notable Titles: Marvel, Disney, DC, Little Golden Brown, Dr. SeussCeleb Titles: Lil Nas X, Hilary Duff, Jenna Ortega, Kevin Hart

Notable Clients: Amazon Retail (Lead)

Editorial Fts: Cosmo, Elle, Redbook

Client Shortlist: Google, Google Pixel, Google Pets, Amazon, Saks 5th Avenue, Ferragamo, Harry's UK, Old Spice

- Develop content strategy that include audience development, competitive landscape analysis, content ideation, and amplification strategy.- Write original and compelling content with the goal of improving brand awareness, website traffic, social sharing, leads and conversions.- Bring innovative, inspiring and award-winning thinking to ensure we retain and grow the business- Manage third party content partnerships and oversee blogger outreach initiatives.- Provide content quality and consistency control.

Implement Social Media Strategies including Organic & Paid opportunities, as well as working with influencers to align on social strategiesCreate and maintain unique brand partnerships with like-minded socially conscious brands such as Pura Vida, State Bags, Sand Clout, etc.Integrate consumer facing marketing campaigns into social media execution (via Twitter, Facebook and Instagram & Blog)Curate email copy & email strategic marketing based off of sales campaigns and social media initiativesManage strategic overview for PR, while coordinating efforts with PR agency

Create and execute social media posts for brand Instagram, Twitter and Facebook accountsManage PR outreach with editors, influencers and like-minded socially conscious brands

• Responsible for securing national print and online coverage for RUUM American Kid’s Wear, Nina Shoes , Donna Karan Home and Delman Shoes• Coordinated placements in New York Post, Vogue.com, Redbook, People StyleWatch and InStyle• Coordinate editor and celebrity seeding • Leverage Cision and Celebrity Intelligence to build media lists

• Update and manage sample trafficking for multiple Neutrogena brand beauty platforms• Track long-lead and web press clippings; utilize Cision and Sysomos as monitoring tools• Assist in creative brainstorming for Neutrogena events and strategy planning• Conceptualized Neutrogena Men's campaigns for World Cup & blogger collaboration.

• Manage sample trafficking for multiple accounts including Nina Ricci and Narciso Rodriguez• Circulate daily press clippings • Assist in all aspects of NYFW including: show maps, collating guest seating arrangement, coordinate invite mailings and prepare show-books for staff for Nina Ricci and Narciso Rodriguez• Compile monthly sample trafficking and upcoming coverage reports

• Editorial, print and campaign photoshoot assistant• Pull clothing and accessories in preparation for photoshoots• Coordinate models on-set• Liaison to public relations and brand representatives

• Maintain ownership for social media content development and distribution for Men's Book Chicago.• Assisted in event planning, promotion and production for luxury brands.