Making the ads you experience more relevant without compromising privacy.

Established the Product Marketing function at Syncari, a Series A, B2B data synchronization and automation platform. It's like iPaaS + ELT + DW + B2B CDP + BI + Workflow Automation + Activation Engine.> Led GTM for target verticals in Tech, Health, and Threat, with personas in RevOps, SalesOps, MOps, FinOps, and Data Teams.> Launched AI-powered features for Ops teams to improve data quality and automate business workflows.> Established a weekly cadence of enablement training and leveraged Workramp to manage & measure learning and retention. > Developed on-demand content, knowledge checks, and Product 101 material for Sales, Success, and onboarding. > Synthesized customer feedback to develop a library of use cases with documentation, training, collateral, and functional PoCs (TestBox).> Deployed internal knowledgebase (Guru); giving Sales, Partners, and Success one place for everything.> Contributed to thought leadership via webinars, guides, and industry forums.> Managed release announcements and worked closely with Engineering to develop enablement aligned to differentiated features and capabilities.

With 7 billion sensors deployed and 5 trillion events processed daily, Conviva is the industry standard in measurement & analytics for streaming media (AVOD, SVOD, and FAST channels).Hired to lead Product Marketing for Conviva’s QoE Platform, then tasked with Partner Ecosystem, Data Pipelines, and API products. Reporting to the CMO and responsible for products generating $1XXM in ARR from M&E including 8 of the 10 largest global media conglomerates. > Empowered a Global Sales and Consulting team of 40+ with training and enablement tailored to DevOps, Product, Marketing, and Advertising teams.> Responsible for packaging & pricing across all Product & Service areas and tasked to pivot company to a “Platform” model. Partnered with Product & Engineering on aligning Platform & UI updates, CFO on revenue analysis, CLO on contracts, and SalesOps on CPQ & ERP implementation. Executed in two quarters.> Developed and launched strategic partner integrations and marketplace listings with Salesforce, Google Cloud, Datadog, and ServiceNow; contributing $2.XM+ in ARR.> Productized a QoS solution for CDN's enabling incident response in real-time with M&E customers while being a uniquely reliable way to conduct root-cause-analysis of their own network.> Developed proposal templates and automated the RFP handling process with Loopio.> Wrote whitepaper with founders on continuous sessionization of real-time data.> Supported Demand Gen, ABM, and Field Marketing programs contributing 30%+ to net-new ARR.> Developed scalable frameworks and processes to streamline release announcements, product demos, RFP automation, VOC programs, solution building, and documentation.> Crafted differentiated slideware for industry trade shows, conferences, keynotes, webinars, analyst briefings, and customer forums.> Co-led project planning to build a $1M+ in-house video production studio.

First PMM at NGDATA, Europe’s leading CDP vendor and Informatica Partner. Led projects with C-Suite, Product, Marketing, Partner, and Global Sales & Solutions teams to develop technical enablement for NGDATA’s AI-powered Customer Data Platform, Industry Vertical Solutions, and Digital Transformation Consulting Services.> Supported NGDATA's North America expansion by leading market, competitor, and audience research to support a top-down enterprise sales motion. > Developed creative and compelling collateral for Sales and Partner teams including pitch decks, data sheets, guides, videos, webinars, infographics, blogs, product demos, ROI calculators, and use cases.> Owned product and release communications with customers, partners, agencies, and investors.> Held analyst briefings with Gartner and Forrester; achieving category and capability recognition across multiple reports.> Brought together a team to scale and mature enablement. Launched and populated a partner portal (Zift PRM) and sales enablement platform (Showpad).> Collaborated with Engineering, Product, and Documentation teams to define and build a streamlined documentation process by dynamically rendering documentation from Jira into a front-end docs experience for customers (Jekyl + AsciiDoc). > Responsible for integrating messaging and enablement post-acquisition of a 50+ member data consulting shop and Informatica partner (Eccella Consulting). > Ad-hoc member of the platform innovation design team. Developed mockups and user workflows for defining and activating intelligent 1:1 real-time experiences with AI at scale across millions of customers.> Led the NGDATA rebrand, including strategic planning, development, creative direction, execution, & change management.> Led foundational research and GTM motion surrounding NGDATA's pivot from CDP to new category creation as an Intelligent Engagement Platform.

Promoted to lead platform and application design, development, and GTM. Also responsible for product positioning, messaging, and creative across all Phone.com properties. > Owned web and platform experience; driving a long-term PLG vision across the entire customer lifecycle.> Led major redesign of the Phone.com Communications Platform, website, and support center.> Launched Phone.com for Android & iOS, growing to 6,000+ daily active users.> Developed and launched new products including Vanity Phone Numbers, Premium Hold Music, Mobile Fax App, Premium Answering Service, SIP Trunking, and Video Chat. > Optimized the customer journey and redesigned product signup & checkout; increasing conversions by 20%+.> Drove company rebranding efforts from concept to execution.

Employee #4 at Phone.com, a B2B VoIP provider founded by the inventor of VoIP communications, Alon Cohen. Led GTM strategy, development, launch, and roadmap for Phone.com APIs, a RESTful web service empowering developers with the tools to incorporate SMS, voice, and PBX functionality into their applications; a milestone securing $2M in Series A funding.> Fostered developer communities via partner and sponsor programs with accelerators, incubators, and coworking spaces including TechStars, WeWork, AlleyNYC, ERANYC, GeneralAssembly, and more.> Executed events, tradeshows, hackathons, and co-creator of ffMassive; a still-running annual showcase of startups during SXSW.> Led the architecture & design of a custom developer community and marketplace (Drupal) supporting 10k+ users.

Strategic seller helping businesses and Communication Service Providers (CSPs) build innovative solutions by leveraging open-source VoIP software such as Asterisk, OpenSIPS/SER, Queuemetrics, A2Billing, and Zimbra. Projects ranged from engineering SIP networks, call center PBX's, IVR's, and developing custom communication and IoT projects for Advertising, Utilities, and Defense.> Sold and developed solutions with Lockheed Martin for land-to-air private relay communications. > Launched SaaS email product (Zimbra) as a customizable open-source business collaboration suite. Grew product from 0 to 50+ enterprise clients. A division later acquired by MindCentric.

Telecommunications product and network sales expert for the largest privately held CLEC in the US. Sold phone lines, data services, T1's, and PRI's by hitting the streets and learning to rarely take "NO" for an answer. Subway warrior. Regularly exceeded sales quotas.

Aspiring master of all things Adobe. Worked with the Denison Magazine, university departments, and student organizations to design projects such as event posters, fundraising material, clothing, brochures, and more. If you could print it, I probably did it.