Aaron Kafka Email & Phone Number

Vancouver, British Columbia, Canada

I drive business development and customer retention across both B2B and B2C revenue streams. Working closely with the CEO and leading our business development team, I play a crucial role in growing brand awareness and driving new sales. Oughtred is a vertically integrated coffee company established in 1973. Our portfolio has multiple brands - Tug 6, Oughtred Crest, Farm and Forest, and Taste-designed for different demographics. As a large-scale operation we source directly ensuring freshness and quality. Our commitment extends to community engagement, organic offerings, and fair trade options. From specialty coffees to tailored solutions for food service, Oughtred has offerings for all coffee drinkers and food service establishments.Here’s a snapshot of my responsibilities:- Strategic Planning:Developing and executing sales and marketing strategic business plans to drive revenue and increase market share.- Team Leadership:Managing the vision and strategy for the marketing and account management team.Providing purpose, motivation, and direction for all marketing material, branding, online presence, and online sales.- Training and Development:Building and leading the strategy for training and development of the sales staff, including Regional Managers, District Sales Managers, and General Managers.- Brand Management:Managing and streamlining multiple brands and their assets.Ensuring consistent packaging and deployment of branded and Private Label solutions.- Competitive Intelligence:Monitoring competitive activity and providing strategic feedback.Setting strategies based on customer business drivers to increase market share.- Quality Control:Conducting quality control assessments to maintain high standards of product management.- Financial Targets:Leading all aspects of sales and marketing performance.Adjusting activities to meet financial targets and achieve profit margins aligned with business goals.

Vancouver, British Columbia, Canada

I built, launched, and operated a well-known, respected and successful vertically integrated coffee company and brand with up to four retail locations, a commissary, wholesale operations and a food truck. Grew business to multiple seven figures in annual revenue at profitable exit.- Created and maintained a 2.5x rate of profitability over the industry through multiple strategies,including meticulous cost management, in-house food production, B2B partnering, wholesaling,securing advantageous leases, and increasing sales without increasing overhead (pop-ups,activations, tasting events, and catering).-Developed and implemented brand, design, sales and marketing plans.-Managed a direct staff of 7 and a total staff of 35 (Hired, onboarded and trained 150+ staff over timeperiod). Created a highly engaged culture that earned industry-leading staff retention rates.-Selected, negotiated, and managed 10 unique vendors ranging from large food service companies tosmaller single-operation vendors.-Developed partnerships with brands that include: Vancouver Folk Festival, City of Vancouver,Creative Mornings, Vancouver Art Gallery, Aritzia, Hershel Supply, SPCA, Likemind NetworkingGroup, Mark Anthony Wine Merchants, Holt Renfrew, and more.www.kafkascoffeetea@kafkascoffeetea

Bc

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I founded a boutique social media marketing firm working with small and medium-sized businesses such as lawyers, real estate agents, restaurants, fitness facilities, private educational institutions, publishers, and consultants.- Developed and executed marketing plans to acquire new clients. Grew client list to capacity.- Designed social media marketing strategies for clients and led implementation.- Successfully exited the company to focus full-time on Kafka’s Coffee start-up.

I was recruited by and reported to the volunteer Board of Directors representing six communities for thisestablished retreat center and residential summer camp serving primarily children and youth between the ages of 6 and 15. Additionally, provided facilities and programs to clients of all ages and backgrounds throughout the year.-Managed operating budget of $1.2 million and led five full-time staff and 100+ seasonal workers.-Ensured safety of over 550 campers and managed an industrial kitchen serving 900+ meals daily.-Developed fundraising, recruiting, and marketing plans and designed new, innovative programs.Resulted in an increased enrollment of 10% during the first year and continued growth in enrollmentin subsequent years. Exceeded fundraising goals by 15%.-Created overall organizational management, including fundraising, human resources, financialmanagement, facilities, and recruiting. Completed a human resource organizational renewal-Recognition: Best Camp of its kind in the Pacific Northwest Award | Recognized by Board ofDirectors for outstanding achievements