Aaron Kafka

Aaron Kafka Email and Phone Number

Experienced CEO, VP Operations & Sales Director. Creating Thriving Teams, Defined Brands, Loyal Customers & Profitable Businesses | Sales & Marketing Director I Oughtred Roasting Works @ Oughtred Coffee & Tea
victoria, british columbia, canada
Aaron Kafka's Location
Vancouver, British Columbia, Canada, Canada
Aaron Kafka's Contact Details

Aaron Kafka personal email

About Aaron Kafka

I've been driving businesses forward with a blend of passion, determination, and sense of humor. For me, the most fulfilling moments in my professional journey have been those where every stakeholder shares in the success we've achieved together. It's all about working collaboratively to ensure that profitability and synergy are equal partners in our endeavors.My overarching goal? To strike that perfect balance between financial success, personal freedom, invigorating challenges, and unwavering passion. Along the way, I've accumulated a list of achievements I'm proud of:• Building brand recognition that stands out in a crowded marketplace.• Cultivating a personal reputation built on integrity, innovation, and reliability.• Driving tangible sales and profits through creative strategies and relentless dedication.• Diving headfirst into a variety of projects, embracing risks, and pushing boundaries.• Maintaining a positive approach even when faced with the toughest of challenges.• And of course, fostering relationships that not only benefit my business but also enrich the lives of those around me. As a proven small business owner, I bring a wealth of experience and expertise to the table. From general management to operations, human resources to business development, I've honed my skills across a wide range of disciplines.My journey includes founding and leading Kafka’s Coffee, a vertically integrated coffee company that grew to exceed $2.5 million in annual revenue. From the meticulous management of HR and supply chains to the innovative design of retail locations and the development of wholesale operations, every step of the way was an opportunity to learn, grow, and innovate.But as life evolves, so too must our businesses. From founding a boutique social media marketing firm to serving as Executive Director at non profit organization, I've embraced change with open arms, knowing that every new venture brings fresh challenges and endless possibilities.I am pleased to have joined Oughtred Roasting Works as Director of Sales & Marketing.

Aaron Kafka's Current Company Details
Oughtred Coffee & Tea

Oughtred Coffee & Tea

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Experienced CEO, VP Operations & Sales Director. Creating Thriving Teams, Defined Brands, Loyal Customers & Profitable Businesses | Sales & Marketing Director I Oughtred Roasting Works
victoria, british columbia, canada
Website:
oughtred.com
Employees:
13
Aaron Kafka Work Experience Details
  • Oughtred Coffee & Tea
    Director Of Sales Marketing
    Oughtred Coffee & Tea Jun 2024 - Present
    Vancouver, British Columbia, Canada
    I drive business development and customer retention across both B2B and B2C revenue streams. Working closely with the CEO and leading our business development team, I play a crucial role in growing brand awareness and driving new sales. Oughtred is a vertically integrated coffee company established in 1973. Our portfolio has multiple brands - Tug 6, Oughtred Crest, Farm and Forest, and Taste-designed for different demographics. As a large-scale operation we source directly ensuring freshness and quality. Our commitment extends to community engagement, organic offerings, and fair trade options. From specialty coffees to tailored solutions for food service, Oughtred has offerings for all coffee drinkers and food service establishments.Here’s a snapshot of my responsibilities:- Strategic Planning:Developing and executing sales and marketing strategic business plans to drive revenue and increase market share.- Team Leadership:Managing the vision and strategy for the marketing and account management team.Providing purpose, motivation, and direction for all marketing material, branding, online presence, and online sales.- Training and Development:Building and leading the strategy for training and development of the sales staff, including Regional Managers, District Sales Managers, and General Managers.- Brand Management:Managing and streamlining multiple brands and their assets.Ensuring consistent packaging and deployment of branded and Private Label solutions.- Competitive Intelligence:Monitoring competitive activity and providing strategic feedback.Setting strategies based on customer business drivers to increase market share.- Quality Control:Conducting quality control assessments to maintain high standards of product management.- Financial Targets:Leading all aspects of sales and marketing performance.Adjusting activities to meet financial targets and achieve profit margins aligned with business goals.
  • Kafka'S Coffee And Tea
    Founder, Ceo, Director Of Operations
    Kafka'S Coffee And Tea Nov 2010 - Feb 2024
    Vancouver, British Columbia, Canada
    I built, launched, and operated a well-known, respected and successful vertically integrated coffee company and brand with up to four retail locations, a commissary, wholesale operations and a food truck. Grew business to multiple seven figures in annual revenue at profitable exit.- Created and maintained a 2.5x rate of profitability over the industry through multiple strategies,including meticulous cost management, in-house food production, B2B partnering, wholesaling,securing advantageous leases, and increasing sales without increasing overhead (pop-ups,activations, tasting events, and catering).-Developed and implemented brand, design, sales and marketing plans.-Managed a direct staff of 7 and a total staff of 35 (Hired, onboarded and trained 150+ staff over timeperiod). Created a highly engaged culture that earned industry-leading staff retention rates.-Selected, negotiated, and managed 10 unique vendors ranging from large food service companies tosmaller single-operation vendors.-Developed partnerships with brands that include: Vancouver Folk Festival, City of Vancouver,Creative Mornings, Vancouver Art Gallery, Aritzia, Hershel Supply, SPCA, Likemind NetworkingGroup, Mark Anthony Wine Merchants, Holt Renfrew, and more.www.kafkascoffeetea@kafkascoffeetea
  • Healthcarejobsbc.Ca
    Partner
    Healthcarejobsbc.Ca May 2015 - May 2017
    Bc
    Healthcarejobsbc.ca is the only employment website dedicated exclusively to healthcare positions in BC. Fast and effective job posting for employers and fast and easy access to the best healthcare positions for job seekers.
  • Virtually Possible
    Managing Partner
    Virtually Possible Apr 2008 - May 2013
    I founded a boutique social media marketing firm working with small and medium-sized businesses such as lawyers, real estate agents, restaurants, fitness facilities, private educational institutions, publishers, and consultants.- Developed and executed marketing plans to acquire new clients. Grew client list to capacity.- Designed social media marketing strategies for clients and led implementation.- Successfully exited the company to focus full-time on Kafka’s Coffee start-up.
  • Camp Solomon Schechter
    Executive Director
    Camp Solomon Schechter May 2005 - May 2008
    I was recruited by and reported to the volunteer Board of Directors representing six communities for thisestablished retreat center and residential summer camp serving primarily children and youth between the ages of 6 and 15. Additionally, provided facilities and programs to clients of all ages and backgrounds throughout the year.-Managed operating budget of $1.2 million and led five full-time staff and 100+ seasonal workers.-Ensured safety of over 550 campers and managed an industrial kitchen serving 900+ meals daily.-Developed fundraising, recruiting, and marketing plans and designed new, innovative programs.Resulted in an increased enrollment of 10% during the first year and continued growth in enrollmentin subsequent years. Exceeded fundraising goals by 15%.-Created overall organizational management, including fundraising, human resources, financialmanagement, facilities, and recruiting. Completed a human resource organizational renewal-Recognition: Best Camp of its kind in the Pacific Northwest Award | Recognized by Board ofDirectors for outstanding achievements
  • University Of Waterloo
    Residence Life Staff
    University Of Waterloo 2002 - 2004

Aaron Kafka Skills

Sales Strategic Planning Social Media Public Speaking Restaurants Marketing Strategy Business Strategy

Aaron Kafka Education Details

Frequently Asked Questions about Aaron Kafka

What company does Aaron Kafka work for?

Aaron Kafka works for Oughtred Coffee & Tea

What is Aaron Kafka's role at the current company?

Aaron Kafka's current role is Experienced CEO, VP Operations & Sales Director. Creating Thriving Teams, Defined Brands, Loyal Customers & Profitable Businesses | Sales & Marketing Director I Oughtred Roasting Works.

What is Aaron Kafka's email address?

Aaron Kafka's email address is aj****@****ail.com

What schools did Aaron Kafka attend?

Aaron Kafka attended University Of Waterloo.

What skills is Aaron Kafka known for?

Aaron Kafka has skills like Sales, Strategic Planning, Social Media, Public Speaking, Restaurants, Marketing Strategy, Business Strategy.

Who are Aaron Kafka's colleagues?

Aaron Kafka's colleagues are Viraj Hettiarachchi, Shelley Gelowitz, Manuel Guerra, John Iong, Damian Tobin, Amrutha Gopakumar, Enrico Lotta.

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