Aaron Keefner Email & Phone Number

Pittsburgh, Pennsylvania, United States

Ollie • Untappd • Untappd For Business • Oznr • Hop Culture • BeerAdvocate

Huntley, Illinois, United States

Executive director of brewery operations, marketing, & sales.• Lead for development, rollout, and execution of distribution, now reaching 10 states as well as export shipments to Canada, Europe, Australia, Korea, & China.• Lead for company growth & development. 2019 = 1000 bbls, 2020 = 3500 bbls, 2021 = 4500 bbls, 2022 = 5,000 bbls• Lead for brand development, strategy, and roll out.• Head of scheduling for brewery operations, involving production, product release, packaging splits, and distribution.• Head of procurement for raw materials & packaging supplies.• Lead for marketing and promotion strategy and roll out, as well as providing direction to our marketing team for posts, ad campaigns, and promotional scheduling to drive brand awareness and sales.• Lead for budgeting, analyzing cost of goods against pricing, inventory management and control, as well as overseeing pars and inventory ordering for all brewery related materials.• Lead for development, execution, and management of 250 person membership program rolled out in 2021, then increased to 400 members in 2022.• Logistical lead for shipping and receiving including scheduling, BOL management, invoicing, and warehouse management.• Super user for Ekos & Ollie, Brewery Management Softwares

Villa Park, Illinois, United States

Chicago, Illinois

• Led bi-weekly innovation meetings and tracking, brand development, and launch of all small batch, barrel-aged, and brewpub specialty beers.• Led in creation and organization of Deep Wood barrel-aged releases, collaboration series, and one-off draft release events equating for between $30K-150K in one day additional sales.• Worked with Vermont Information Processing (VIP) to track wholesaler inventories and days on hand to ensure product in stock, demand planning for features/placements, as well as keeping product within proper maximum days on hand.• Proficiency in Orchestrated Beer program utilization to calculate product cost analysis, inventory management, and creation of sales order for distributor shipments.• Used iDig reporting in VIP to create wholesaler and account allocations for specialty product as well as weekly tracking and reporting to sales and operations team during demand planning meetings.• Coordination with shipping manager to set up distribution trucks and scheduling, as well as LTL shipments through CH Robinson for special event shipments.• Team lead for bi-monthly export shipments to Japan through AQ Bevolution beverage importer/exporter.• Worked with Sales Analyst to develop FOB and PTR pricing for all specialty products as well as submission of new item forms for all products to distributors.

Chicago, Illinois

• Making sure all targets are met including wholesaler out of stock below 3%, shipping costs within budget, and product inventory at brewery, distributing centers, and wholesalers is kept between set minimum and maximum days on hand.• Creating, executing, and maintaining allocations and limited order windows for specialty product• Making sure all shipping documentation and data entry is accurate and all shipping and product information is communicated effectively and accurately to the right contact.• Handling all dock pick-up, taproom, and tap deck requests and making sure all documentation is submitted and entered in correctly.• Execution and tracking for all specialty shipments domestic and export including Migration Weeks, festivals, and special requests.• Weekly order write through DOW (Dynamic Order Write) program, as well as shipment maintenance through SSM (Shipment Scheduling Management), inventory tracking through WMS (Warehouse Management System), and data tracking via BudNet wholesaler tracking.

Chicago, Illinois

• Team member for Migration Weeks traveling to markets across the United States.• Executing account visits with area wholesalers in US markets to raise product awareness and drive sales.• Company representative providing extensive company information and product knowledge for Goose Island sponsored events, tap takeovers, company happy hours, beer festivals, & samplings.• Team lead for activation events, directing and supervising over brand ambassador team.• Executing recap reports detailing event promotions, sales, predictions, reactions, and product inventory.

Chicago, Illinois

• Assisted Trade Marketing on overflow projects and tasks.• Purchase order entry through SAGE MAS, Promotional & POCM order placement through ABMarketing, as well as mass malings for wholesaler tap sticker distribution.• Knowledge of SAP accounts, ordering and balancing, and proper account coding of month-to-month POS charges.• Stock management of Goose Island web store as well as employee store access management.• Order placement, inventory, and distribution of promotional products and merchandise for nationwide Black Friday events, 312 Block Party, Fulton and Wood releases, and employee holiday gifts.

Chicago, Illinois

• Quadrupled clientele and revenue in Western Chicago through self and guerrilla-style promotions.• Passed thorough background check for client home access.• Accounting and tax filing of independent contract work.• Extensive bookkeeping and scheduling for all clients through Microsoft Office.

Chicago, Illinois

• Chicago promotions representative for events and artists such as Lollapalooza 2010, Mayhem Festival 2010, Warped Tour 2010, Dane Cook, Aziz Ansari, Flogging Molly.• Developed relationships with record and lifestyle stores all over the Chicagoland area for promotional campaigns.• Promoted Dane Cook’s “Isolated Incident” which debuted at #4 on the Billboard 200 and Flogging Molly’s “Live at the Greek Theatre” which debuted at #40 on the Billboard 200.

Chicago, Illinois

• Managed activities and delegated responsibilities to nationwide street marketing team of 400 associates as well as 4 mobile marketing team members.• Continuously networked with various business people to promote and book events for signed artists.• Executed artist promotional plan achieving A Day To Remember to obtain a #21 position on the Billboard Top 200 and #1 position on the Independent chart • Developed and executed plans for promotion materials such as music samplers, posters, catalogues, etc.• Ran all social media marketing & promotional accounts.

Chicago, Illinois, United States

"Victory Assault Team"

Business, Management, Marketing, And Related Support Services

Education record

I studied Business Management, with a minor focus on Music Management.

Bs, General Studies, 3.6 Gpa

Activities and Societies: ● All-state percussionist in 1999 and 2000 ● Honors band and college credit in AP Music Theory