Aaron Keefner Email & Phone Number

Pittsburgh, Pennsylvania, United States

• Ollie
• Untappd
• Untappd For Business
• Oznr
• Hop Culture
• BeerAdvocate

Huntley, Illinois, United States

• Executive director of brewery operations, marketing, & sales.
• Lead for development, rollout, and execution of distribution, now reaching 10 states as well as export shipments to Canada, Europe, Australia, Korea, & China.
• Lead for company growth & development. 2019 = 1000 bbls, 2020 = 3500 bbls, 2021 = 4500 bbls, 2022 = 5,000 bbls
• Lead for brand development, strategy, and roll out.
• Head of scheduling for brewery operations, involving production, product release, packaging splits, and distribution.
• Head of procurement for raw materials & packaging supplies.

Villa Park, Illinois, United States

Chicago, Illinois

• Led bi-weekly innovation meetings and tracking, brand development, and launch of all small batch, barrel-aged, and brewpub specialty beers.
• Led in creation and organization of Deep Wood barrel-aged releases, collaboration series, and one-off draft release events equating for between $30K-150K in one day additional sales.
• Worked with Vermont Information Processing (VIP) to track wholesaler inventories and days on hand to ensure product in stock, demand planning for features/placements, as well as keeping product within proper maximum.
• Proficiency in Orchestrated Beer program utilization to calculate product cost analysis, inventory management, and creation of sales order for distributor shipments.
• Used iDig reporting in VIP to create wholesaler and account allocations for specialty product as well as weekly tracking and reporting to sales and operations team during demand planning meetings.
• Coordination with shipping manager to set up distribution trucks and scheduling, as well as LTL shipments through CH Robinson for special event shipments.

Chicago, Illinois

• Making sure all targets are met including wholesaler out of stock below 3%, shipping costs within budget, and product inventory at brewery, distributing centers, and wholesalers is kept between set minimum and maximum.
• Creating, executing, and maintaining allocations and limited order windows for specialty product
• Making sure all shipping documentation and data entry is accurate and all shipping and product information is communicated effectively and accurately to the right contact.
• Handling all dock pick-up, taproom, and tap deck requests and making sure all documentation is submitted and entered in correctly.
• Execution and tracking for all specialty shipments domestic and export including Migration Weeks, festivals, and special requests.
• Weekly order write through DOW (Dynamic Order Write) program, as well as shipment maintenance through SSM (Shipment Scheduling Management), inventory tracking through WMS (Warehouse Management System), and data.

Chicago, Illinois

• Team member for Migration Weeks traveling to markets across the United States.
• Executing account visits with area wholesalers in US markets to raise product awareness and drive sales.
• Company representative providing extensive company information and product knowledge for Goose Island sponsored events, tap takeovers, company happy hours, beer festivals, & samplings.
• Team lead for activation events, directing and supervising over brand ambassador team.
• Executing recap reports detailing event promotions, sales, predictions, reactions, and product inventory.

Chicago, Illinois

• Assisted Trade Marketing on overflow projects and tasks.
• Purchase order entry through SAGE MAS, Promotional & POCM order placement through ABMarketing, as well as mass malings for wholesaler tap sticker distribution.
• Knowledge of SAP accounts, ordering and balancing, and proper account coding of month-to-month POS charges.
• Stock management of Goose Island web store as well as employee store access management.
• Order placement, inventory, and distribution of promotional products and merchandise for nationwide Black Friday events, 312 Block Party, Fulton and Wood releases, and employee holiday gifts.

Chicago, Illinois

• Quadrupled clientele and revenue in Western Chicago through self and guerrilla-style promotions.
• Passed thorough background check for client home access.
• Accounting and tax filing of independent contract work.
• Extensive bookkeeping and scheduling for all clients through Microsoft Office.

Chicago, Illinois

• Chicago promotions representative for events and artists such as Lollapalooza 2010, Mayhem Festival 2010, Warped Tour 2010, Dane Cook, Aziz Ansari, Flogging Molly.
• Developed relationships with record and lifestyle stores all over the Chicagoland area for promotional campaigns.
• Promoted Dane Cook’s “Isolated Incident” which debuted at #4 on the Billboard 200 and Flogging Molly’s “Live at the Greek Theatre” which debuted at #40 on the Billboard 200.

Chicago, Illinois

• Managed activities and delegated responsibilities to nationwide street marketing team of 400 associates as well as 4 mobile marketing team members.
• Continuously networked with various business people to promote and book events for signed artists.
• Executed artist promotional plan achieving A Day To Remember to obtain a #21 position on the Billboard Top 200 and #1 position on the Independent chart
• Developed and executed plans for promotion materials such as music samplers, posters, catalogues, etc.
• Ran all social media marketing & promotional accounts.

Chicago, Illinois, United States

"Victory Assault Team"

Business, Management, Marketing, And Related Support Services

Education record

I studied Business Management, with a minor focus on Music Management.

Bs, General Studies, 3.6 Gpa

Activities and Societies: ● All-state percussionist in 1999 and 2000 ● Honors band and college credit in AP Music Theory