Passionate about marketing technology & digital innovation, helping brands grow and deepen customer relationships through data driven marketing campaigns, real time 1 to 1 customer journeys & continuous innovation.Significant industry experience in the marketing technology space, with strong focus in CRM & Marketing Automation, Customer Lifecycle and Value Management & User Journeys.I believe that a laser focus on delivering outstanding CX powered by the right technology gives organisations the competitive advantage that drives commercial success in today's world. Overall I come from a broad digital marketing background with experience covering large scale digital transformation projects, online producer roles, digital marketing strategy, performance based campaign management, inbound marketing, CRM & marketing automation and customer value management (CVM).Worked in Telco, Higher Education, Financial Services, Fintech, eCommerce & Online Retail. Experienced in B2B & B2C environments with a perfect blend of technical & business/commercial acumen.- Marketing Technology & Marketing Automation strategy- Customer Lifecycle, CVM & User Journeys - Marketing Automation & Journey development (Salesforce Marketing Cloud)- CRM (Salesforce) - CDP (Segment)- Omnichannel Real Time 1:1 Personalisation - AI/ML powered targeting & offer recommendations - Lead Nurture & Conversion Optimisation - Inbound Marketing & Content strategy- Web Analytics (GA, Webtrends & Adobe Analytics)- PPC Campaign Management (Adwords)- Web Project Management inc eCommerce & Application Portals- Web Design, Development & CMS