Aaron Kokoruz Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

Oversee consumer lifestyle and business media for Transportation and Travel, Hospitality & Leisure sectors of agency. Work with high profile accounts such as Genesis Motor America, Discover Puerto Rico, Marriott Vacations Worldwide, Massage Envy, Michelin, Qatar Airways, and United Airlines. Regularly secure media placements in prominent outlets including Entertainment Tonight, CNN, USA Today, New York Times, The Kelly Clarkson Show and People Magazine. Manage integrated marketing communications, social media influencers, and celebrity programming for Genesis Motor America. Build business visibility in parallel with initiatives and special projects as part of the Media Leadership Team.Expand media team revenue 15% by developing 12+ new client relationships> Direct 20+ complex workstreams and 30+ staff to support revenue-focused initiatives> Liaise with 5 direct reports to ensure accuracy of financial planning, forecasting> Recruit top talent to provide clients with diverse perspectives of business and consumer mediaServe as travel and lifestyle expert contributor for NBC News > Deliver successful live in-studio travel segments that showcases deep industry knowledge> Adapt to last minute changes in news cycles to provide producers with fresh talking points> Present clear and concise information in a fast-paced environment to cement industry expertiseMedia lead on new business team that secured $1M+ annual revenue on United Airlines account> Developed new business pitch to conduct multiple presentations to UA’s executive leadership> Utilized award-winning existing case studies to showcase viability of Ketchum’s deep expertise > Collaborated with in-house specialty groups to incorporate valuable insights into presentations

Dallas And Los Angeles

Oversaw new business and led teams across New York, Tokyo, Dallas, Washington D.C, and Atlanta. Navigated high-profile media press trips to prominent Hilton destinations in Germany, Philadelphia, South Florida, and New Orleans. Managed luxury, entertainment, and lifestyle media relations for Genesis Motor America. Spearheaded multiple time-sensitive projects simultaneously for Fortune 500 clients. Facilitated effective decision making in dynamic work environment.Delivered $2M+ in annual revenue by leveraging deep airline and media industry knowledge> Worked with colleagues to gain valuable insight into Japanese culture prior to Japan Airlines pitch> Combined international team expertise to pitch 14 mid-level and C-Suite executives> Partnered with parent company to foster spirit of innovation across different global regionsStrengthened Genesis Motor America brand awareness with star-studded Super Bowl commercial> Pivoted media outreach given sudden needed removal insensitive content due to Kobe Bryant death> Quickly communicated with media outlets to remove original ad and use updated version> Ad spot attained 27 times higher online search growth vs super bowl averageIncreased client market share by 2% with global launch of Genesis’s ultra-luxury concept car campaign> Orchestrated $1.5M+ launch to garner 1B+ media impressions globally> Implemented comprehensive project tracker to monitor tight deadlines and cost management> Integrated health and safety protocols and programming to mitigate COVID risk for attendeesNavigated client to 100K+ cost savings through exceptional Genesis Motor America account management> Spearheaded account overhaul to leverage top agency talent from among junior team members> Streamlined workflow with top agency specialists during big activations, media moments, and events> Formulated more efficient workflow and meeting cadence with Ketchum Finance

Los Angeles Metropolitan Area

Developed media strategy and messaging for successful launch of Hilton’s Tapestry Collection. Led media and content for key programming and partnership announcements. Established connections to successfully execute industry leading initiatives. Provided clients with exceptional support and service. Conducted team building exercises to build collective sense of growth. Encouraged knowledge sharing and innovation that positioned Ketchum to adapt and thrive.Generated 1.2B+ media impressions for Lay's Wavy Milk Chocolate Covered Potato Chips> Developed comprehensive Frito-Lay media strategy to offer exclusive to USA Today and syndicates> Crafted media mailers to promote product on live TV, nationally> Surpassed KPIs by 5x by delivering on a smart media approach that leveraged key media contacts

Dallas, Texas

Spearheaded American Airlines ‘Airport of the Future’ media campaign. Directed media trainings, crisis drills for top clients such as British Airways, Royal Caribbean, and United States Army. Delivered strategic recommendations to new and existing clients. Co-led social media messaging and consumer contests for Asurion. Authored speaker remarks for high-ranking military officials during major US Army conferences and workshops.Oversaw AAdvantage loyalty program announcements during historic American Airlines-US Airways merger> Facilitated communications outreach, devised media strategies, and coordinated press conferences> Leveraged meticulous planning and attention to detail to ensure seamless execution of messaging> Communicated with C-Suite executives to define critical components of post-merger program

Dallas, Texas

Delivered top tier national and local media placements for Fortune 500 clients. Led anti-domestic violence outreach campaigns for Mary Kay Ash Foundation. Conducted crisis communications and media trainings for high profile clients that included CEOs and Captain “Sully” Sullenberger of US Airways #1549 “Miracle on the Hudson”.Spearheaded media training and cause awareness campaign for Captain ‘Sully’ Sullenberger> Gathered feedback from Air Line Pilots Association (ALPA) clients to identify core job related issues> Worked with client to conduct multiple rounds of practice interviews and hone messaging> Reviewed insights gained to provide valuable feedback to client prior to major Katie Couric exclusive

Washington, Dc

Developed and designed PowerPoint presentations for President and CEO of firm for media and political outlook seminars and meetings. Regularly delivered press releases, media lists / pitches and messaging points well before deadlines. > Helped develop and execute a major grassroots campaign for a coalition promoting the use of clean energy> Traveled internationally with the Chairman and CEO to give business development and political outlook presentations to major clients including HSBC, The Southern Company, Diageo and Exelon> Coordinated media outreach and wrote several employee newsletter articles under tight deadlines for major clients including Harrah’s Entertainment, Wackenhut Securities, and Diageo

Dallas, Texas

Talented news producer and Host who was recruited to join Texas Cable News during my Senior year in college by the News Director. Served as an excellent writer with the ability to juggle multiple breaking news events throughout Austin, Dallas-Fort Worth, San Antonio and Houston.> Promoted three times in one year to ultimately fill the position of Producer - overseeing the 5:00, 6:00, and 10:00 p.m. newscasts> Helped lead production efforts for KHOU newscasts during that station's evacuation to Dallas during Hurricane Rita and evacuations from Houston, ensuring this vital news source stayed on air nearly 24/7 from our TXCN studios

Dallas, Texas

> Assisted in coordinating major media events that included Southwest starting service to Philadelphia and delivery of Southwest’s 400th Boeing 737 > Wrote for customer profile stories for SPIRIT Magazine, the in-flight magazine of Southwest Airlines > Helped write and edit news releases for the Texas region> Assisted with phone conferences and interviews concerning CEO’s sudden resignation

Broadcast Journalism, Bs, Public Relations, Broadcast Journalism, Geography

Activities and Societies: Driven Broadcast Journalism major who served as a TCU Frog Camp Freshman Orientation Facilitator, TCU News Now.

Education record