Aaron Shaffer Email & Phone Number

Seattle, WA, US

Detroit, Michigan, US

Leads team of data scientists, data engineers, visualization specialists and productowners, focused on delivery work for GM’s Digital Customer Services and Software (DSX),Energy and EV, Strategy and Innovation and Global Partnerships teams, with capability areasof self service, experimentation, measurement, and AI / ML products.

Denver, CO, US

• Led new global function for VF and brands (Vans, The North Face, Timberland, Supreme,Dickies, etc.), creating a capability of data scientists, data engineers and data managementprofessionals focused on deep insights at.
• Deployed innovative data products to enable faster decisions for business / brands,including near real time e-comm merch / content decisions and marketplace pricing engine.
• Led eComm regional diagnostic, identifying and optimizing $MM in annualized revenueopportunities for four key global brands, with a focus on advertising efficiency, consumerfriction in experience, and pricing.

Seattle, WA, US

• Tasked to stand up new function to drive analytics into more strategic opportunities forinnovation, including Ops Planning and Strat Plan (1-3 year visioning), with keen focus onconsumer centricity frameworks for a.
• Created Data Literacy practice, reaching thousands of employees, including recurring forumswith Director+ associates. Introduced Knowledge Management portal to ease data fluency.
• Established International Analytics CoE for key markets (China, Japan, S. Korea, UK), withglobal support and use cases (pricing, market planning, app / payment, etc.), elevating bestpractices on data science.

Seattle, WA, US

• Built data-driven ‘decisioning’ culture across the entire enterprise (Marketing, Digital, Peopleand Market Planning) via data democratization, advanced analytics and research, elevationof experimentation, and.
• Pioneered success on Starbucks’ Deepbrew AI Recommendation engine (has served 15Brecommendations to date) via clickstream data creation, model backtesting, andrecommendation and personalization measurement.
• Leveraged customer identity and personalized marketing to uplevel marketing effectiveness,insourcing measurement, vastly improving known consumers, improving suppression, anddriving additional $MMM net incremental.
• Championed adoption of customer segmentation and customer lifetime value (LTV)solutions to aid in marketing/digital strategy, product strategy, and measurement.
• Matured new insights capability that improved market holding capacity, promotedapplication of AI on design and location feasibility, enhanced strategy with IoT andpredictive maintenance.

Seattle, WA, US

• Led a team of embedded analytics and data science experts that partnered with the comprehensive Customer Marketing teams (Acquisition, Lifecycle, Loyalty and Personalization, Media, Social, Ordering and Customization.
• We co-created strategy, measured efficacy, and crafted recommendations and optimization opportunities, ensuring that analytics were scalable, democratized and ultimately impactful in honing and defining the 360 view of.

Seattle, WA, US

• Built deep, comprehensive analytical view of consumer engagement with digital products,established industry leading benchmarks on establishing MAU, mobile app payments, andmobile order ahead.
• Migrated data science and analytics team to the cloud to enable increased speed, depth,and accuracy of our insights, and democratizing key data products and dashboards.
• Cultivated and built experimental design / testing Center of Excellence for digitalexperiences, focusing on knowledge insights and optimization both for key revenue metricsand defining how these experiments impacted.

Beaverton, OR, US

• Broadened digital strategies (.com; Nike+, NYC, NRC, SNKRS) and experimentation fromrevenue to engagement, providing a strong focus on acquisition and reduced churn.
• Expanded remit to global focus, and included audience selection and targeting, includingdigital media, social, email and app content.
• Developed natural language processing tool for key sentiment and feedback topics.

Beaverton, OR, US

• Created and managed Nike.com site performance analysis and strategy for NIKE DigitalCommerce, as e-commerce grew from a $400M to $1B+ business.
• Changed business aperture by developing an ecosystem of KPIs to measure consumerexperience struggles; then optimized via experimentation, driving measurable increases inacquisition, retention, and monetization KPIs.

Woodland Hills, CA, US

In this role at 21st Century Insurance / Farmers Insurance (Zurich Insurance Company), I built and managed the analytics team, enhanced website performance and availability, and focused on media, social, and search efficacy. As a team, we became best in class/top rated for 2012 auto insurance Dynatrace study of website reliability and responsiveness. I.

Woodland Hills, CA, US

As e-business lead for 21st Century Insurance / Farmers Insurance (Zurich Insurance Company), I was responsible for web and app analytics, digital marketing, and A/B testing.

New York, NY, US

In this role at Glatfelter Insurance Group (now an AIG company), I was responsible for digital analytics, media and social content, and marketing project management.

New York, NY, US

In this position at Glatfelter Insurance Group (now an AIG company), I coordinated digital and offline marketing efforts, implemented digital analytics, and managed an internal CRM tool build out. Completed MBA studies concurrently.