Aaron Shaffer is a Global Director, Marketing Applied Sciences at General Motors. He possess expertise in web analytics, analytics, google analytics, strategy, e commerce and 44 more skills. Colleagues describe him as "I had the pleasure of working with Aaron at Nike on the Global Site Conversion Team. Aaron approaches challenge with grace, positivity and insight. He can develop visions and gain collective support across an organization, with an ability to communicate digital into consumable terms of business, revenue, and brand. He was able to manage one of the most task intensive areas within Nike Digital with great success. Aaron is an organized individual with great strategic prowess. I would not hesitate to work with him again in the future.", "Aaron is a remarkably adaptive person to work with. When I met Aaron, he was involved with managing various new programs and workflows within eBusiness at 21st Century/Farmers. It's safe to say he has both a broad and deep understanding of countless aspects of ecommerce at a large scale. When the former digital analytics manager moved on, Aaron took on the role of learning how each of the systems worked and managing their expansion and improved use. He quickly assumed responsibility for this area and built bridges between eBusiness, senior leadership, and IT. He was able to apply the data to solve questions from several departments not typically associated with eBusiness. Aaron has a particularly keen eye for new ways to optimize an eBusiness program. He is a leader who is technical enough to dig in to an opportunity, articulate enough to explain his findings to those who can help, and respected enough to recruit support across departments and their senior leadership.", and "Aaron is more passionate about web analytics, site optimization and testing than anyone I've ever known. While Aaron managed web analytics at 21st Century Insurance, I had the pleasure of seeing first-hand Aaron's relentless dedication to driving optimization through hypothesis-led problem-solving and conversion opportunity. As we pivoted to become a data-led, customer centric organization, Aaron quickly developed key relationships internally and externally, and made it his mission to become an expert in a rapidly evolving and exceptionally technical discipline. Aaron not only became a critical go-to resource within the company, he became well known in the broader web analytics and optimization field. Aaron's work and dedication provided an incredibly solid web analytics foundation for 21st Century and the Farmers Insurance enterprise. He truly is an "A-Team" player."