Aaron Ku Email & Phone Number

Taipei City, Taiwan

Taipei City, Taiwan

Taipei City, Taiwan

• Collaborated closely with clients to define KPIs based on business goals and developed media strategy to reach those KPIs.• Research and analyze multiple tools, such as Google Analytics, Clear Decisions, OpView, SimilarWeb, Ad Intel, and Google Trends, as well as previous campaign results, to find insights that drive better results and develop annual/campaign proposals.• Transforming from performance marketing to end-to-end solutions that drive business growth for clients.▍Major accomplishment:• Managed campaigns across different media channels with a budget of over 90 million NTD per year.• Achieved 232% YOY growth in clients’ media investment and 976% YOY growth in revenue.• Got five business opportunities without pitching in the other business units of the client's group through outstanding results.• Won a pitch with an annual budget of over 15 million NTD.• Multiple collaborations with other brands within the dentsu.• Participated in a dentsu CSR workshop and served as a GenZ proposal leader.• Served as a lecturer in the Performance Marketing Course at FJU.• Assisted the company in applying for awards from Google and TAA.

Taipei City, Taiwan

• Optimized advertising results on Facebook & Bridgewell DSP.• Assisted in monitoring advertising results and generating reports.• Facilitated communication between optimizers, sales teams, and technical teams.• Ensured accurate setup and tracking of media tracking codes.• Designed and resized banner layouts.

Taipei City, Taiwan

• Led the fashion team and managed the team's project progress.• Collaborated with clothing manufacturers to negotiate stage costumes for models.• Managed model promotions.• Oversaw field control, production timetables, and planned stage and traffic flow.