Aaron Shields

Aaron Shields Email and Phone Number

Brand Strategist | Customized brand strategy systems that transform your business into the preferred choice for high-value customers | Founder @ Make Business Matter | 20 years helping startups to $19B brands @ Make Business Matter
Aaron Shields's Location
Philadelphia, Pennsylvania, United States, United States
Aaron Shields's Contact Details

Aaron Shields personal email

About Aaron Shields

You have a great product. But customers have a lot of choices. So, it’s hard to stand out and get them to choose you over your competitors.And, even when you get that purchase, it’s just as hard to get that customer to come back.Every day feels like a battle.You’re pulled in so many directions. Every time you seem to be juggling as much as you can handle, another ball gets tossed into the mix.Wouldn’t you breathe a sigh of relief if you could….✅ Magnetically attract new customers with a high lifetime value who are easy to service and satisfy.✅ Increase the lifetime of your existing customers and get them to choose you more often while they’re with you.✅ Gain up-to-date customer insights with no extra work so that you can exceed your customers’ expectations and know what they want before they know themselves.✅ Get the whole organization to perceive marketing as the key to shaping the entire business and outpacing the competition (instead of seeing it as just a cost).✅ Help product development create products that WOW customers instead of wasting time and resources on another flop.✅ Get marketing, merchandising, and sales to see customers in the same way.✅ Easily measure the brand so that every department in the organization knows progress is being made toward their individual goals.✅ Align your team by meeting each team member’s needs so they can take ownership and get more done in less time.✅ Have an easy-to-implement strategy system that can free up your time so you can focus on growing the business instead of wasting time micromanaging people and figuring out what will work.For 19 years as brand strategy expert, I’ve helped customer-obsessed leads do just that.I helped customer-obsessed leaders at...🎬 Turner Classic Movies (TCM) go from struggling to figure out how to monetize their brand to creating products that their passionate fans love, like the TCM Classic Film Festival.🏫 Kohl’s devise branding and marketing strategies that skyrocketed their revenue and market share, leading them to overtake Macy’s and JCPenney during and after the Great Recession.📚 Thomas Nelson develop a Bible merchandising system based on hidden customer desires that created double-digit sales growth for every retailer that used itAt Make Business Matter, I do one thing: build the only customized brand strategy system for customer-obsessed leaders that makes attracting and retaining high-value customers a no-brainer for everyone in your organization. If you want to become THE choice for your customers, contact me:aaron@makebusinessmatter.com

Aaron Shields's Current Company Details
Make Business Matter

Make Business Matter

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Brand Strategist | Customized brand strategy systems that transform your business into the preferred choice for high-value customers | Founder @ Make Business Matter | 20 years helping startups to $19B brands
Aaron Shields Work Experience Details
  • Make Business Matter
    Founder And Brand Strategist
    Make Business Matter Apr 2023 - Present
    Philadelphia, Pennsylvania, United States
    Wouldn't it be great to have a crystal ball that reveals your customers' desires?At Make Business Matter, I help strategic leaders like you build that crystal ball.It takes you from being just another choice to being THE choice for your customers.This crystal ball isn't a magical device. It's my customized Brand Strategy System. It makes attracting and retaining customers a no-brainer for everyone in your business. Based on 19 years of research and real-world work, my Brand Strategy System is for customer-obsessed business leaders looking for an edge. 𝐓𝐡𝐞 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐒𝐲𝐬𝐭𝐞𝐦…✔️Stops you from wasting time on things that don't matter to customers or the bottom line.✔️Attracts new high-LTV customers and increases the lifetime of your customers, getting them to choose you more often.✔️Aligns your team, getting everyone on board and executing right away.✔️Enables you to exceed your customers' expectations by knowing what they want before they do.The result: branding that drives preference and marketing that drives action. The Brand Strategy System gives you an advantage most brands don't have: knowing what really matters to your customers so you can do more of that, consistently.Most brands think they matter. Yet, according to Havas, 75% of brands could disappear, and nobody would care.So much for mattering.At Make Business Matter, I serve a maximum of 10 clients one-on-one. This allows me to understand your business almost as well as you and customize best practices to your unique brand. And, it helps me make you feel like you're my only client (none of that small-fish-in-a-big-pond treatment typical of most agencies).At Make Business Matter, I don't try to be a jack of all trades like other agencies. I focus only on marketing and brand strategy tailored to you—the stuff that drives results, not just likes and pretty images.If you want to become THE choice for your customers, contact me:aaron@makebusinessmatter.com
  • The Cult Branding Company
    Partner, Brand Strategist, And Director Of Research
    The Cult Branding Company Sep 2005 - Feb 2023
    Orlando, Florida, United States
    The Cult Branding Company is a branding agency that focuses on building customer loyalty and creating strategies based on deep insights into their best customers.I worked on brand strategy with the executive teams from a wide range of brands like Kohl’s, Zappos, Life is Good, Turner Classic Movies, GripGrab, Scheels, theory11, Newcap Radio, Miller Brewing, and Tradestation.𝐈 𝐡𝐞𝐥𝐩𝐞𝐝…🎬Turner Classic Movies (TCM) go from struggling to monetize their brand to creating products their passionate fans love, like the TCM Classic Film Festival, acquiring a library of classic movies, and launching an e-commerce site. 🏫Kohl's devise marketing strategies that led them to skyrocket in market share and overtake Macy's and JCPenney during and after the Great Recession.📚Thomas Nelson develop a bible merchandising system based on hidden customer needs. It beat out three other competing systems. Booksellers that implemented it saw double-digit growth (even Walmart adopted it).𝐈 𝐚𝐥𝐬𝐨...👨🏻‍🏫Presented lectures and workshops on creativity and brand building that “flew by” and “delivered more value than longer seminars” for organizations like Scheels, Kohl’s, and Zappos.👨🏻‍💻Co-created a psychological customer assessment survey, a competitive landscape survey, and a customer interview process with a doctor of psychology.While at Cult Branding, I moved from researcher to director of research, to brand strategist, and, finally, partner (for 14 years). 🗯“[B]usinesspeople probably have the greatest potential to transform the worldfor the better.”—Timothy Leary
  • The Cult Branding Company
    Researcher And Writer
    The Cult Branding Company Sep 2004 - Sep 2005
    Philadelphia, Pennsylvania, United States
    I researched content for and ghost wrote the first draft of Why We Talk: The Truth Behind Word of Mouth by BJ Bueno.
  • Kadence
    Chef
    Kadence Nov 2017 - Nov 2019
    Orlando, Florida, United States
    Kadence is a nine-seat Japanese omakase restaurant. It received multiple local awards and currently holds a Michelin star.One of my passions is cooking. I wanted to hone my skills at a high level, so, in my "free time" (40+ hours a week), I staged (aka interned) at Kadence. As is typical of a Japanese kitchen, I worked in multiple positions in the restaurant: cooking during service, food preparation, customer service, ordering, cleaning, and dishwashing.If you want to know what dishwashing has to do with branding, drop me an email at aaron@makebusinessmatter.com
  • Hospital Of The University Of Pennsylvania
    Research Assistant
    Hospital Of The University Of Pennsylvania Nov 2004 - Sep 2005
    Greater Philadelphia Area
    I served as a research assistant for both the medical director of liver transplant and the head of clinical psychiatry.▪️I managed two studies. One study examined the treatment efficacy of a drug for acute liver failure. The other study analyzed the efficacy of two types of counseling on the drinking habits of patients with alcohol-related cirrhosis.▪️Along with a team of doctors and researchers, I conducted background research for, wrote, and edited a successful $2M grant proposal for analyzing the efficacy of milk thistle in patients with hepatitis C.▪️I co-authored an academic article with the medical director of liver transplant on current treatments for liver cancer. I received first-author credit.

Aaron Shields Skills

Marketing Strategy Management Customer Service Research Marketing Strategic Planning Marketing Research Brand Awareness Brand Development Technical Writing Creative Writing Customer Insight Consumer Insight Customer Loyalty Customer Loyalty Measurement Creativity Skills Conference Speaking Public Speaking Branding Research Branding And Identity Corporate Branding Brand Management Branding Marketing Consulting Team Management Corporate Management Long Term Customer Relationships Focus Groups Customer Focused Marketing Customer Intelligence Interview Skills In Depth Analysis Jungian Psychology

Aaron Shields Education Details

Frequently Asked Questions about Aaron Shields

What company does Aaron Shields work for?

Aaron Shields works for Make Business Matter

What is Aaron Shields's role at the current company?

Aaron Shields's current role is Brand Strategist | Customized brand strategy systems that transform your business into the preferred choice for high-value customers | Founder @ Make Business Matter | 20 years helping startups to $19B brands.

What is Aaron Shields's email address?

Aaron Shields's email address is aa****@****ail.com

What schools did Aaron Shields attend?

Aaron Shields attended University Of Pennsylvania, The Shipley School.

What skills is Aaron Shields known for?

Aaron Shields has skills like Marketing Strategy, Management, Customer Service, Research, Marketing, Strategic Planning, Marketing Research, Brand Awareness, Brand Development, Technical Writing, Creative Writing, Customer Insight.

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